Tile Club was a relatively new business with aggressive growth goals. They began their story with Digital Position in July of 2020 with only PPC. After recognizing quick results, they soon brought on SEO in October 2020. Our team had a clear strategy, and behind a hungry team from Tile Club, the sky was the limit to grow this new tile business.
It didn’t take long in 2021 to see some incredible results on both sides of the business which refused to stop quarter after quarter.
PPC found instant success showcasing Tile Club’s unique tile products with Google Shopping, which led to growth in every other channel.
On the SEO side, we identified a clear opportunity in their content creation to blow up their keyword visibility not only throughout their collection and product pages, but their blog. There’s a near infinite amount of different types and style of tile that everyone is searching for, and with a combination between their content team and ours, we were able to captivate those audiences in no time.
By the end of 2021, the website was a masterclass of content not only discussing their products, but how they could be used in any scenario to compliment every customer’s preference. They didn’t just have the ability to sell tile, but they could properly direct and inform customers in every facet of the business to continue to drive their amazing YoY growth.
