How to Prepare a Business For 2022 Recession
Jul 23, 2022
Okay, in the chess world that might not fly, but in the marketing world there are no rules. Your competititors are employing the absolute best marketing strategies they can get their hands on — why aren't you?Your fractional CMO will:
Bring 15+ years of executive digital marketing experience to your company
Develop strong marketing strategies for both the short and long term
Work to strengthen your brand to give you a powerful voice within your industry
Provide guidance to your team to make every penny of your marketing dollars count
Fractional CMO services start at $500/hr.
Too often we see businesses with misguided strategies, poor tracking, unsustainable goals, and minimal returns. These are the results of either businesses trying to cut costs with "do it yourself" in-house marketing plans, or bad hired agencies trying to use the exact same cookie-cutter strategies against every opponent. We've seen time and time again that these plans don't win. Digital marketing is nuanced, complicated, and fast-moving, and these approaches are setting businesses up for long-term failure.
A fractional CMO is your digital marketing grandmaster. They have a deep knowledge of the game and how it's played, but even more importantly, they know how to read opponents and adapt their strategies to win. They'll give you a powerful voice in your market and keep your business headed in a profitable and sustainable direction.
The CMO (chief marketing officer) has been an integral part of business teams for decades and decades. They are at the helm of your marketing efforts, and marketing can be the make-or-break factor in the prosperity of any business. The problem is that CMO's are expensive, and it's not always possible for businesses to have one in-house.
Thus, the fractional CMO role was born. Fractional CMO's are part-time "as-needed" CMO's who provide the most important elements of the position, without the fluff. Top-level strategies, campaigns, business advice, branding, and counter-measures are all in within the wheelhouse of the fractional CMO. The best part is, because they are not fully in-house, they become a much more affordable, effective role to have for businesses of all shapes and sizes. In other words, fractional CMO's provide the highest level of experience and knowledge in the marketing industry, but at a price tag that all businesses can afford. Win-win.
At Digital Position, our fractional CMO services are no different from what you've come to expect from our PPC and SEO services: world-class and highly collaborative with no obligations. As an agency who looks for partners interested in pursuing aggressive growth, we are very much in touch with any market you can throw at us.
With our fractional CMO service, you'll get:
Regular check-ins with Digital Position leadership to discuss short and long term plans, goals, and obstacles.
Ditch the "grasping at straws" approach and get 15+ years of experience advising your marketing architecture.
No more flushing dollars trying to figure out what works and what doesn't. Our world-class strategies get to the bottom line faster.
Experience means not only knowing your brand, but knowing your competition. With Digital Position, you'll have every base covered.
We'll audit your branding and build you a voice to be reckoned with in your industry. From small tweaks, to complete overhauls — nothing is off the table.
Book a short meet-and-greet with Digital Position leadership, on the house, and we'll talk about what we can do for your business!
Sgt. Knots came to Digital Position with no marketing strategy. We started from the bottom and worked with Sgt. Knots to identify their core audiences and profit margins, defined KPI's, set reasonable goals, and strategized how we would approach their marketing spend to maximize profitability. We even worked with a partner to largely redesign their website in a way that would increase conversions and ease-of-use.
Within just three months of Digital Position leadership taking the reins, monthly business revenue grew by 207%! It's not enough to just manage campaigns; Sgt. Knots is a great example of how having a seasoned CMO in place can completely change the course of a business for the better.
Increase in revenue
Increase in monthly orders
To get results
Get a free, customized proposal to see if we're a good fit for your business. We're ready when you are!