Facebook Tracking Pixel Learn Marketing - SEO, PPC, Design, Conversion and Analytics - Digital Position

SAME TEAM, NEW NAME.   GRADIENTWAVE IS NOW DIGITAL POSITION!   WE'VE STREAMLINED OUR  SERVICES  TO FOCUS ON WHAT WE DO BEST.

Learn Marketing

Choose a Category For More Posts



// Category: PPC

Which Pay-Per-Click (PPC) Program is Best for Your Business?

July 12th, 2016
Best PPC Platform

So, you want to take the plunge into the pay-per-click advertising world? By now you should have considered your goals, come up with a realistic budget, and most importantly, you should have a killer website. If your site resembles the digital version of New Orleans the morning after Mardi Gras, then it’s...Continue reading »


// Category: SEO

Which is Better – PPC or SEO?

July 8th, 2016
SEO or PPC

Your website traffic could use a boost. Now you’re at that digital marketing crossroads. Do you go the pay-per-click route or rely on some search engine optimization to bring in more visitors? Which clicks do you pick? The ones you pay for or the ones that require the manual labor?... Continue reading »


// Category: PPC

How Much Should a Small Business Spend on Google AdWords?

July 7th, 2016
Small Business Adwords Spend

Ah, the money tree that is Google AdWords. We won’t try to hide the fact that it’s the most expensive pay-per-click service out there. We’ve said it before in our overview on “Picking the Best PPC Platform,” and we’ll say it again. It can...Continue reading »


// Category: PPC

How Much Does PPC Management Cost?

July 6th, 2016
PPC Management Cost

If you want to run a successful online business, then PPC campaigns and programs like Google Adwords need to be in your plans. It’s a necessary evil we all must go through to bring in that new traffic. The problem here is, business people...Continue reading »


// Category: PPC

How to Hire a Google AdWords Professional

July 1st, 2016
Hire Adwords Professional Success

You’ve heard some rumors about Google AdWords. Rumors like, “It’s a waste of your time, it’s way too expensive, take your ads somewhere else.” And yet Google remains the king of all search traffic. It’s its own damn verb, for Google’s sake...Continue reading »


// Category: PPC

4 Reasons Why Your Google AdWords Campaign Doesn't Work

June 23rd, 2016
Adwords Disappointment

You went into pay-per-click marketing with your hopes high. You had the budget, you had the ads, and this all-important step was going to lead to your biggest spike in sales yet. And then nothing really happened. You had some clicks. You had some...Continue reading »


// Category: PPC

AdWords Help: 5 Ways to Write Better PPC Ad Copy

June 20th, 2016
Better PPC Ad Copy

It takes a lot of work to come up with the perfect PPC ad copy. Or at least, it takes a lot of work to craft what we THINK is the perfect PPC ad copy. Sometimes the little ads we’re most proud of end up performing the worst. Should you have been...Continue reading »


// Category: PPC

What is a Good CTR for Google Adwords?

June 15th, 2016
Good Adwords CTR

You’ve built your campaigns, written your ads, and sent them out into auction. But your work is far from over. Your AdWords management is never done. Sure, you’re probably the most concerned about conversions. Who found your ad and went...Continue reading »


// Category: SEO

Sometimes, the Best SEO Strategy is to Avoid Mistakes

April 18th, 2016
Avoiding SEO Mistakes

What is SEO burnout? Well, it can feel a lot like an uphill battle that you just aren’t able to get to the top of. Anyone with a website and a decent grasp on what they’re doing with it has been there before. Despite your best efforts, you...Continue reading »


// Category: WEBSITE DESIGN

A New GradientWave Website is Here!

March 9th, 2016
New GradientWave Website

With the launch of the new GradientWave website, you might have noticed that we’ve made some changes around here. We’ve been WAY overdue for some updates and we’re happy to have rolled out GradientWave.com phase 2. Here’s a top-level bullet list...Continue reading »


// Category: WEBSITE DESIGN

Become an expert developer in 7 easy steps! NOT.

March 8th, 2016
Become Expert Developer

Looking to become an expert developer and finding a bunch of resources that say you can learn development quickly? They’re lies. You can’t. This isn’t Rosetta Stone, coding languages are complicated, and require years of expertise to master...Continue reading »


// Category: WEBSITE DESIGN

Building Your Brand: Our Ultimate Brand Consistency Checklist

March 4th, 2016
Brand Consistency Checklist

Imagine if Nike had a Facebook cover photo of some unshaven guy sitting on the couch, watching TV, with dirty dishes stacked on the table next to him. But hey, he’s wearing a fresh pair of Nikes! What about that would inspire you to buy...Continue reading »


// Category: WEBSITE DESIGN

5 tips for hiring a great web developer

February 24th, 2016
Become Expert Developer

Everyone knows the English language, but do they know when to use “there”, “their”, or “they’re”? We all have a different level of intellectual understanding of our languages, and this is even more true with developers. I’ve been involved with the process...Continue reading »


// Category: WEBSITE DESIGN

Branding Starts Internally, Not With a Logo

February 11th, 2016
Internal Branding Teamwork

Had your logo for 5, 10, 15, 20 years and are just sick of it? Sometimes you don’t need to overhaul the entire thing. Making small changes to your Logo can really make a difference and bring it into the modern age. As part of our...Continue reading »


// Category: PPC

Improve CTR with These 5 Simple Tactics

February 7th, 2016
Why You Should Hire a Writer

After all the time you put into them, your ads just don’t seem to be clickable. A high ad click-through rate (CTR) can lead to a load of benefits. It means you’re driving more traffic to your site, which will ideally lead to an increase in conversions. It’s also one of the main factors Google uses to determine your Quality Score... Continue reading »


// Category: SEO

When Will We Stop Ignoring DuckDuckGo?

February 5th, 2016
DuckDuckGo SEO

“No 12.25 oz. box of General Mills Honey Nut Cheerios this time? But it’s what you always get! ”If Google was a cashier at your grocery store, he’d creep you out. Especially because you’ve never had an actual conversation with him before. Yet few of us put much thought into the lack of privacy we have when Google is our.... Continue reading »


// Category: WEBSITE DESIGN

Choosing a New Brand Color Scheme? Keep These Tips in Mind

February 3rd, 2016
New Brand Color Scheme

A study done by the University of Loyola, Maryland claims that color can increase brand recognition by up to 80%. So no pressure, but the color scheme that you pick for your new brand will be associated with it throughout the... Continue reading »


// Category: SEO

5 Reasons Why You Need to Hire a Writer

January 18th, 2016
Why You Should Hire a Writer

If “content is king,” then writers are the ones who help you get to the throne. You may have a great website and offer a wonderful service or product, but what good is it all if you aren’t communicating that to potential customers or clients? Having a strong writer on your team is the key to having powerful CTAs... Continue reading »


// Category: PPC

4 Reasons Why Your Quality Score Stinks

January 6th, 2016
Why Your Quality Score Stinks

When it comes to receiving a quality score for your PPC ads, you can be one of two people. You might be the lucky one who barely puts in effort and lands a great grade, or you could be the one who’s simply thankful that barely passing is better than totally failing. Don’t take the latter attitude, or it could... Continue reading »


// Category: PPC

Digesting Rapid PPC Platform Changes

October 26th, 2015
Slow Down Sign

I’ve been managing PPC accounts for a very, very long time. It’s a constantly changing environment. Maybe it’s just me, but it’s been quite the crazy year. I’ve got to-do lists on top of to-do lists. There have been so many changes that I’m interested to hear...Continue reading »


// Category: SEO

Is Your SEO Strategy Ready for the Holidays?

October 13th, 2015
Online Holiday Shopping

One of the largest issues I see with my clients and their SEO is that they’re not nearly specific enough. Broader themes and the big head search terms are great for those top-level landing pages, but not-so-great if your company isn’t massive and doesn’t have a really strong domain authority earned over time... Continue reading »


// Category: PPC

We Let Google Manage Our Account, Here's What Happened

October 9th, 2015
Google Adwords Experts

Just like any ordinary Monday, I was going through client accounts, making improvements and mining data for weekly reports. As I was deep into an analysis, the phone rang. It was a Google Representative apparently from a team that wanted to know more about my PPC efforts. Yup, he was calling a marketing agency to ask about what we're doing to market our own business in PPC.... Continue reading »


// Category: PPC

6 Mistakes Experienced PPC Managers Make

August 26th, 2015
PPC Manager Mistakes

Despite years of experience, the most seasoned professionals in the PPC business still make mistakes. The truth is, managing a Pay-Per-Click account correctly is extremely complex. Every business has different goals, budgets, peak hours, and account structures. Sometimes you can be so focused on bidding and creating new campaigns that you overlook some important... Continue reading »


Choose a Category For More Posts

Receive in-depth, valuable advice from the experts


We WILL NOT spam you. One e-mail per month with a wrap-up of posts for the month.


By clicking submit you are agreeing to our terms and conditions and privacy policy.