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Why Automatic Image Sliders / Carousels Need to Die

August 22nd, 2015
Sliders Hurt Conversion

Image Sliders are all the rage lately. They're all over the place. Every homepage seems to have them. The thing is - I can't stand them. With a carousel or slider, you try to look at the image only for it to go POOF and disappear. How frustrating! How can you sell me something when you're just going to rip it away after 5 seconds?....Continue reading »

5 Google Analytics Bugs That May Be Destroying Your Data

August 4th, 2015
Google Analytics Bug

Google Analytics is absolutely incredible. Monitor your traffic in real time, look at heat-maps to see where people are clicking, monitor your traffic sources and their geo-locations, and even track your online revenue. However, there are a lot of bugs that tend to mess up the accuracy of Google Analytics. We like to call this "muddy data"....Continue reading »

Why Aren't More Companies Investing in Analytics?

July 19th, 2015
Investing in Analytics

You can't improve what you don't measure. Period. Yet I routinely come across webmasters or business owners who put little time or money investment into measurement. The even more ironic part of it is that they simultaneously demand growth and results from their marketing team. How does said marketing....Continue reading »

Reduce Buying Friction - Give Your Website a Dose of WD-40

July 6th, 2015
Reduce Buying Friction WD-40

I love WD-40. I use it on my slider door. I use it on my squeaky cabinets. I use it on my bike. It's a wonderful product. When looking at your website, sometimes it just needs a huge dose of WD-40 to reduce buying friction and help guide those customers right to a conversion....Continue reading »

Don't Get Hung Up on Pretty Pictures - Find The Real Data

June 8th, 2015
Guy Amazed Pretty Pictures

I admit it - I'm all over the place. I routinely have more than 10 tabs open in Chrome, 5 in Mozilla, and another 5 programs open at once. My computer must hate me. I can get very easily distracted, so when I'm working I try to never open anything that isn't work related and eliminate distractions. Well, there are distractions everywhere....Continue reading »

Not Sure Which Change to Make? A/B Test it!

June 1st, 2015
A/B Testing Blocks

A/B testing is the great equalizer. Most of the time, there's a "fear" or a disagreement about making a change to the website in the office. That's where A/B tests come in. Instead of wondering and/or debating, let the numbers speak for themselves. You'll know soon exactly which route to take....Continue reading »

10 Advanced Segments You'll Want to Have in Google Analytics

May 27th, 2015
Google Analytics Logo

If you're using Google Analytics, you've likely heard of Advanced Segments. Clicking around and looking at reports can certainly give you some ideas, but in order to truly dive into data and point to very specific opportunities, you need Advanced Segments. These do exactly what you'd imagine - they segment the data in....Continue reading »

Click Maps Aren't Just Cool, They're Useful

May 15th, 2015
Example Usability Heat Click Map

Click Maps are one of those few tools that are really fun to use, but also extremely useful. Click Maps will tell you on a page-level where your customers are clicking. This is very useful for designers because even though YOU may think something is important, your customers might prove you otherwise. The inverse....Continue reading »

The Paradox of Choice - Organization is Crucial

April 21st, 2015
Paradox of Choice

How much choice is too much? I recently had this conversation with a client which sparked me to write this post. The client had thousands of products, and I began to wonder if on some pages they were showing too many products and overwhelming the customer. We ended up running an....Continue reading »

Analytics are Important, But Don't Get Lost in the Data

April 7th, 2015
Hand Lost in Data

It's easy to get carried away when evaluating analytics data. I can't tell you how many times I started looking for one thing, then ended up in the weed looking at something else entirely. However, it's important to have a focus when you start to evaluate analytics. If you just go in there for general takeaways, you might not know where to start....Continue reading »

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