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Which Pay-Per-Click (PPC) Program is Best for Your Business?

July 12th, 2016
Best PPC Platform

So, you want to take the plunge into the pay-per-click advertising world? By now you should have considered your goals, come up with a realistic budget, and most importantly, you should have a killer website. If your site resembles the digital version of New Orleans the morning after Mardi Gras, then it’s...Continue reading »


How Much Should a Small Business Spend on Google AdWords?

July 7th, 2016
Small Business Adwords Spend

Ah, the money tree that is Google AdWords. We won’t try to hide the fact that it’s the most expensive pay-per-click service out there. We’ve said it before in our overview on “Picking the Best PPC Platform,” and we’ll say it again. It can be expensive. Especially for the small business that’s never...Continue reading »


How Much Does PPC Management Cost?

July 6th, 2016
PPC Management Cost

If you want to run a successful online business, then PPC campaigns and programs like Google Adwords need to be in your plans. It’s a necessary evil we all must go through to bring in that new traffic. The problem here is, business people aren’t necessarily marketing people. Especially when small businesses...Continue reading »


How to Hire a Google AdWords Professional

July 1st, 2016
Hire Adwords Professional Success

You’ve heard some rumors about Google AdWords. Rumors like, “It’s a waste of your time, it’s way too expensive, take your ads somewhere else.” And yet Google remains the king of all search traffic. It’s its own damn verb, for Google’s sake. What is Google AdWords good for if so many businesses supposedly...Continue reading »


4 Reasons Why Your Google AdWords Campaign Doesn't Work

June 23rd, 2016
Adwords Disappointment

You went into pay-per-click marketing with your hopes high. You had the budget, you had the ads, and this all-important step was going to lead to your biggest spike in sales yet. And then nothing really happened. You had some clicks. You had some conversions. Overall, you put more money into the mess than you got out of it...Continue reading »


AdWords Help: 5 Ways to Write Better PPC Ad Copy

June 20th, 2016
Better PPC Ad Copy

It takes a lot of work to come up with the perfect PPC ad copy. Or at least, it takes a lot of work to craft what we THINK is the perfect PPC ad copy. Sometimes the little ads we’re most proud of end up performing the worst. Should you have been more specific? More creative? Was that lack of punctuation...Continue reading »


What is a Good CTR for Google Adwords?

June 15th, 2016
Good Adwords CTR

You’ve built your campaigns, written your ads, and sent them out into auction. But your work is far from over. Your AdWords management is never done. Sure, you’re probably the most concerned about conversions. Who found your ad and went ahead to give you some money? That’s a great metric to focus on, but you’ll also want...Continue reading »


Improve CTR with These 5 Simple Tactics

February 7th, 2016
Improve CTR

After all the time you put into them, your ads just don’t seem to be clickable. A high ad click-through rate (CTR) can lead to a load of benefits. It means you’re driving more traffic to your site, which will ideally lead to an increase in conversions. It’s also one of the main factors Google uses to determine your Quality Score... Continue reading »


4 Reasons Why Your Quality Score Stinks

January 6th, 2016
Why Your Quality Score Stinks

When it comes to receiving a quality score for your PPC ads, you can be one of two people. You might be the lucky one who barely puts in effort and lands a great grade, or you could be the one who’s simply thankful that barely passing is better than totally failing. Don’t take the latter attitude, or it could... Continue reading »


Digesting Rapid PPC Platform Changes

October 26th, 2015
Slow Down Sign

I’ve been managing PPC accounts for a very, very long time. It’s a constantly changing environment. Maybe it’s just me, but it’s been quite the crazy year. I’ve got to-do lists on top of to-do lists. There have been so many changes that I’m interested to hear... Continue reading »


We Let Google Manage Our Account, Here's What Happened

October 9th, 2015
Google Adwords Experts

Just like any ordinary Monday, I was going through client accounts, making improvements and mining data for weekly reports. As I was deep into an analysis, the phone rang. It was a Google Representative apparently from a team that wanted to know more about my PPC efforts. Yup, he was calling a marketing agency to ask about what we're doing to market our own business in PPC.... Continue reading »


6 Mistakes Experienced PPC Managers Make

August 26th, 2015
PPC Manager Mistakes

Despite years of experience, the most seasoned professionals in the PPC business still make mistakes. The truth is, managing a Pay-Per-Click account correctly is extremely complex. Every business has different goals, budgets, peak hours, and account structures. Sometimes you can be so focused on bidding and creating new campaigns that you overlook some important... Continue reading »


How Dynamic Search Ads Can Replace Broad Match

August 2nd, 2015
Dynamic Search Ads Logo

10+ years ago, I built my first campaign for a spring manufacturer in Connecticut. Okay, I admit it, it was my father's business. He wanted to try to get some new customers in the door, and I wanted to offer him an easy solution. I taught myself how to use Google's keyword tool, did my "keyword research", built my first campaign, set my bids and turned it on... Continue reading »


Why Small Businesses Struggle with PPC

July 24th, 2015
Small Business Overwhelmed

Back in the early 2000's, Google Adwords was an easy and cost effective way to gain exposure and new customers. All you needed was a halfway decent looking website and a basic understanding of PPC. While the technology was new, small businesses were able to get top-level positioning at an affordable... Continue reading »


5 Important Adwords Features You Might Be Missing

July 10th, 2015
Adwords Features Words

Adwords is absolutely packed with unique ways to advertise. It feels like weekly I hear about a new feature or a new beta test for advertisers. Google is constantly testing new things to try on their money-making machine. Here are 5 of the features we find tremendous success with and aren't quite as widely well known as... Continue reading »


What the Yahoo/Bing Partnership Change Means for PPC Advertisers

June 27th, 2015
Yahoo Bing Partnership Logo

With Google dominating the search space, Yahoo and Bing had no chance but to combine their efforts to grab as much market share as possible. However, with new CEO Marissa Mayer (ironically the former Vice President of Google Product Search), Yahoo has been looking to separate from Bing and become more... Continue reading »


DON'T Use Budgets With Your Campaigns!

June 5th, 2015
PPC Budgets

One of the biggest mistakes we see the "Do-It-Yourself'ers" make is the improper use of budgets. Here's the problem - most (but not all) advertisers convert sales much better during the evening hours. The reason for this is because most people do their research during the day (maybe at work), and then purchase during... Continue reading »


Stop Searching Google to Check on Your Adwords Manager

May 20th, 2015
Searching Google for PPC

I admit it.......as a person who regularly manages PPC accounts, this is a huge pet peeve of mine. If you're the type that likes to micro-manage by searching in Google to check and make sure your ad shows for every keyword you can think of, I think I speak for all PPC Managers here when I say PLEASE STOP! Not only are you not getting a realistic search result, but you're hurting your performance and making it... Continue reading »

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