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Which is Better – PPC or SEO?

July 8th, 2016

Your website traffic could use a boost. Now you’re at that digital marketing crossroads. Do you go the pay-per-click route or rely on some search engine optimization to bring in more visitors? Which clicks do you pick? The ones you pay for or the ones that require the manual labor?... Continue reading »

Sometimes, the Best SEO Strategy is to Avoid Mistakes

April 18th, 2016
SEO Mistakes Error

What is SEO burnout? Well, it can feel a lot like an uphill battle that you just aren’t able to get to the top of. Anyone with a website and a decent grasp on what they’re doing with it has been there before. Despite your best efforts, you don’t seem to be getting any closer to that website ranking summit... Continue reading »

When Will We Stop Ignoring DuckDuckGo?

February 5th, 2016
DuckDuckGo SEO

“No 12.25 oz. box of General Mills Honey Nut Cheerios this time? But it’s what you always get!” If Google was a cashier at your grocery store, he’d creep you out. Especially because you’ve never had an actual conversation with him before. Yet few of us put much thought into the lack of privacy we have when Google is our...Continue reading »

5 Reasons Why You Need to Hire a Writer

January 18th, 2016
Why You Should Hire a Writer

If “content is king,” then writers are the ones who help you get to the throne. You may have a great website and offer a wonderful service or product, but what good is it all if you aren’t communicating that to potential customers or clients? Having a strong writer on your team is the key to having powerful CTAs... Continue reading »

Is Your SEO Strategy Ready for the Holidays?

October 13th, 2015
Online Holiday Shopping

One of the largest issues I see with my clients and their SEO is that they’re not nearly specific enough. Broader themes and the big head search terms are great for those top-level landing pages, but not-so-great if your company isn’t massive and doesn’t have a really strong domain authority earned over time...Continue reading »

Why We Refuse to Write About Google Algorithm Updates

August 19th, 2015
Google Algorithm Updates Image

It's become a regular occurrence - Google announces an update, then SEO's cause mass panic all over the world. We name them (think "mobilegeddon"), hype them up and over react. In our defense, with the initial launch of Penguin & Panda, businesses disappeared overnight from search results, so there is an understandable fear. However, if you've been doing the right things from the beginning, you've likely...Continue reading »

5 SEO Mistakes Lethal to Your Business

July 15th, 2015
SEO Mistakes Image

Every website owner makes SEO mistakes, it's almost impossible not to when there are so many "rules". However, while some mistakes are due to a lack of knowledge, we've found the vast majority to be pertaining to a lack of resources or investment in SEO. Here are 5 of our top mistakes we've witnessed website owners...Continue reading »

The Constant Tug-of-War Between Developers and SEO's

June 23rd, 2015
Business Tug of War

Quick fixes, low hanging fruit and automation. Web developers are always looking for ways to make work quicker and easier. While this can be wonderful, most of the time this type of mentality hurts your website's SEO efforts. This frequently results in friction between these two vital departments. It's the constant tug-of-war between developers and SEO's! Continue reading »

Why All SEO's Should Be Managers

May 10th, 2015
SEO Manager Icons

Search Engine Optimization is no longer a singular action. You don't just "do" SEO. It shouldn't be spoken as a verb. SEO is something that should be engrained in the culture of your employees. It's an overall business strategy that helps inform others on how to do their jobs.... Continue reading »

You're Doing it All Wrong - Writing The Proper Title & Description Tags

April 16th, 2015
Writing Title Description Tags

Search for something. Go ahead, I'll wait. Take a good look at the search results. See a lot that look strikingly similar? You're not alone. Every time I search for something, I laugh at the absolute snooze-fest I'm presented with. Every ad and every organic result are typically keyword stuffing to try and make their result more "bold"... Continue reading »

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