{"id":2906,"date":"2025-06-11T16:29:21","date_gmt":"2025-06-11T16:29:21","guid":{"rendered":"https:\/\/www.digitalposition.com\/resources\/blog\/?p=2906"},"modified":"2025-06-09T16:33:05","modified_gmt":"2025-06-09T16:33:05","slug":"google-expands-video-ads-into-search-shopping-image-tabs-heres-what-that-means-for-you","status":"publish","type":"post","link":"https:\/\/www.digitalposition.com\/resources\/blog\/ppc\/google-expands-video-ads-into-search-shopping-image-tabs-heres-what-that-means-for-you\/","title":{"rendered":"Google Expands Video Ads Into Search, Shopping &amp; Image Tabs: Here\u2019s What That Means for You"},"content":{"rendered":"\n<p>Google just made another <a href=\"https:\/\/searchengineland.com\/google-expands-video-ads-across-search-shopping-image-tabs-456535\">big move<\/a>, and it could seriously change how your brand shows up online. <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375464?hl=en\">Video ads<\/a> are now rolling out across Google <a href=\"https:\/\/search.google\/\">Search<\/a>, <a href=\"https:\/\/support.google.com\/faqs\/answer\/2987537?hl=en#:~:text=What%20is%20Google%20Shopping%3F,sellers%20to%20make%20their%20purchase.\">Shopping<\/a>, and <a href=\"https:\/\/www.arimetrics.com\/en\/digital-glossary\/google-images#:~:text=is%20the%20functionality%20offered%20by,infographics%20and%20other%20visual%20elements.\">Image<\/a> results. Yep, not just YouTube anymore, your <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817?hl=en#:~:text=Performance%20Max%20helps%20you%20drive,creatives%2C%20attribution%2C%20and%20more.\">Performance Max<\/a> campaigns are getting a lot more visual and fast.<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdz3q9IqOls9JLoEX6E_1mglw08I50HrBIbyxyiRlt8y8Hd1B91liWJ9XoCKq2bWe3n_Tpcq3yLTLJkq4r4S2h2tvDy2Ktj8gC9dEplnIjVLfVD6G9iHmNixOx8H572yUGSwK0VTw?key=XS-0xz3Inb3fYPs4WPFx1A\" width=\"624\" height=\"408\"><\/p>\n\n\n\n<p><em>Via Search Engine Land<\/em><\/p>\n\n\n\n<p>This update is already live in the U.S. and Canada, and if your brand isn\u2019t using short-form video content, you\u2019re about to get left behind. These placements are about reaching users earlier, when they\u2019re still exploring options, not just when they\u2019re ready to buy. That means you\u2019ve got a chance to get in front of them before your competitors do.<\/p>\n\n\n\n<p>Here\u2019s what\u2019s happening, why it matters, and what to do about it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s New<\/strong><\/h3>\n\n\n\n<p>Google isn\u2019t just leaning into video, it\u2019s fully integrating it <a href=\"https:\/\/support.google.com\/google-ads\/answer\/16296465?hl=en\">across core search experiences<\/a>. Users are now seeing video ads pop up in places where static results used to live. That includes the actual Search page, the Image tab, and the Shopping tab.<\/p>\n\n\n\n<p>Here\u2019s where your ads might start showing up:<\/p>\n\n\n\n<ul>\n<li><strong>Google Search Results: <\/strong>Your short videos will now appear right in the main search results feed, giving you a new way to catch attention next to traditional listings.<\/li>\n\n\n\n<li><strong>Image Tab: <\/strong>Video ads are showing up while users browse images. That means your creative needs to compete not just with text or products, but also with visuals.<\/li>\n\n\n\n<li><strong>Shopping Tab: <\/strong>Expect to see videos integrated directly into product results. If you\u2019re already in Shopping, this adds another opportunity to sell visually.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why This Matters<\/strong><\/h3>\n\n\n\n<p>These new placements are built to catch people earlier in their decision process. They\u2019re still in research mode. They\u2019re looking for ideas. And your video ad might be the thing that makes them stop scrolling.<\/p>\n\n\n\n<p>Performance Max campaigns are already driving traffic through these placements whether you\u2019re ready or not. So if you\u2019re not feeding the machine with solid video assets, Google\u2019s going to fill the space with someone else\u2019s content.<\/p>\n\n\n\n<p>Here\u2019s how this shift affects your brand:<\/p>\n\n\n\n<ul>\n<li><strong>You&#8217;re being seen earlier in the funnel<\/strong>: that means new chances to influence customer decisions before they start comparing prices.<\/li>\n\n\n\n<li><strong>Static-only creative won\u2019t cut it<\/strong>: Google is prioritizing motion-first content across multiple surfaces.<\/li>\n\n\n\n<li><strong>Creative quality matters more than ever<\/strong>: Poorly made videos will tank performance. High-quality, fast-hitting clips will win.<\/li>\n\n\n\n<li><strong>Campaign behavior will change<\/strong>: Budget will start flowing toward placements with higher engagement. That means your results may shift, even if you don\u2019t make any changes yet.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What You Should Do Next<\/strong><\/h3>\n\n\n\n<p>This update is live. If you\u2019re not adapting your creative strategy, you\u2019re already behind. Let\u2019s fix that.<\/p>\n\n\n\n<ul>\n<li><strong>Upload short-form videos to your Performance Max campaigns: <\/strong>Make sure you\u2019ve got at least one clean, 15 &#8211; 30 second product video in each asset group. Keep it direct and scroll-stopping.<\/li>\n\n\n\n<li><strong>Check your campaign performance across new surfaces: <\/strong>Start tracking how these new placements are performing. Look for upticks in views, clicks, or assisted conversions tied to video.<\/li>\n\n\n\n<li><strong>Adjust your creative for specific surfaces: <\/strong>Shopping and Search need different hooks than Image. Tailor each piece of content so it fits where it\u2019s going to show up.<\/li>\n\n\n\n<li><strong>Test video formats and messaging: <\/strong>A lifestyle clip might work great on the Image tab, but a product demo could crush it in Search. Start testing and get real data on what\u2019s working.<\/li>\n\n\n\n<li><strong>Invest in better creative now: <\/strong>This isn\u2019t the time to half-bake it. If your current video library is weak, or nonexistent, it\u2019s time to build something worth watching.<br><\/li>\n<\/ul>\n\n\n\n<p>Video is no longer optional. This change means your creative strategy needs to evolve, and quickly. If you&#8217;re not sure where to start or need help turning your static assets into scroll-stopping video, we\u2019ve got you covered. <a href=\"https:\/\/www.digitalposition.com\/book-your-call\">Reach out today<\/a> and let\u2019s build a plan to stay ahead of the curve while your competition is still catching up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google just made another big move, and it could seriously change how your brand shows up online. Video ads are now rolling out across Google Search, Shopping, and Image results. Yep, not just YouTube anymore, your Performance Max campaigns are getting a lot more visual and fast. Via Search Engine Land This update is already&#8230;<\/p>\n","protected":false},"author":30,"featured_media":2907,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,2],"tags":[],"thumbnail_src":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/06\/Untitled-design-7-1-300x225.png","thumbnail_medium_src":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/06\/Untitled-design-7-1-768x576.png","featured_image_src":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/06\/Untitled-design-7-1.png","author_avatar_src":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2024\/08\/john1.webp","author_name":"John Vickery","category_labels":["News","PPC"],"tag_labels":[],"_links":{"self":[{"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/2906"}],"collection":[{"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/comments?post=2906"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/2906\/revisions"}],"predecessor-version":[{"id":2908,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/2906\/revisions\/2908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media\/2907"}],"wp:attachment":[{"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media?parent=2906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/categories?post=2906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/tags?post=2906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}