{"id":3062,"date":"2025-09-02T19:20:00","date_gmt":"2025-09-02T19:20:00","guid":{"rendered":"https:\/\/www.digitalposition.com\/resources\/blog\/?p=3062"},"modified":"2025-11-06T17:36:02","modified_gmt":"2025-11-06T17:36:02","slug":"the-official-ecommerce-marketing-playbook-for-q4-2025","status":"publish","type":"post","link":"https:\/\/www.digitalposition.com\/resources\/blog\/ppc\/the-official-ecommerce-marketing-playbook-for-q4-2025\/","title":{"rendered":"The Official eCommerce Marketing Playbook For Q4 2025"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.customily.com\/post\/the-q4-strategies-to-sell-more-and-boost-your-business#:~:text=Q4%20is%20considered%20the%20holiday,terms%20of%20sales%20and%20profits.\">Q4<\/a> is coming up fast, and if you\u2019re not preparing now, you\u2019re behind. We pulled together a clear, actionable playbook to help you get the most out of your spend and strategy from mid-September through the end of the year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-3-9.jpg\" alt=\"\" class=\"wp-image-3100\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-3-9.jpg 512w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-3-9-300x169.jpg 300w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-3-9-295x166.jpg 295w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>This is based on real performance data, trends we saw last year, and how consumers are already behaving in 2025.<\/p>\n\n\n\n<p>Here\u2019s what you need to know \ud83d\udc47<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Q4 Shopping Behavior: What Changed Last Year<\/strong><\/h2>\n\n\n\n<p>We looked at performance across dozens of accounts, <a href=\"https:\/\/www.forbes.com\/sites\/pamdanziger\/2025\/07\/22\/what-amazon-prime-day-predicts-about-upcoming-holiday-shopping-trends\/\">Prime Day trends<\/a>, and last year\u2019s Q4 results to get ahead of what\u2019s coming. Buyer behavior keeps evolving, and brands that aren\u2019t adapting will fall behind. The biggest shift? Shoppers are spending more time browsing, waiting, and comparing before they buy, especially during the holiday season.<\/p>\n\n\n\n<p>Top-of-funnel performance will feel soft early on, and that\u2019s okay. The brands that lean into awareness early, and understand when to ramp spend, will be in the best position once the real conversion window hits.<\/p>\n\n\n\n<p>Here&#8217;s what we&#8217;re seeing:<\/p>\n\n\n\n<ul>\n<li><strong>Buyers are waiting longer.<\/strong> Prime Day showed a <a href=\"https:\/\/tinuiti.com\/blog\/amazon\/prime-day-results-2025\/\">longer consideration window<\/a> before purchases. This pattern will continue into the holiday season.<br><\/li>\n\n\n\n<li><strong>October is a top-of-funnel play.<\/strong> Focus on <a href=\"https:\/\/www.google.com\/search?q=what+is+ugc&amp;rlz=1C1CHBF_enUS1158US1158&amp;oq=what+is+ugc&amp;gs_lcrp=EgZjaHJvbWUyDAgAEEUYORixAxiABDIKCAEQABixAxiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBCDE0NDhqMGo0qAIAsAIA&amp;sourceid=chrome&amp;ie=UTF-8\">UGC<\/a> and brand awareness to fill the pipeline.<br><\/li>\n\n\n\n<li><strong>7DC attribution alone isn\u2019t enough on Meta:<\/strong> Add <a href=\"https:\/\/www.optimizesmart.com\/here-is-why-facebook-sales-and-conversion-data-is-a-lie-and-will-make-you-cry\/#:~:text='1%2Dday%20view'%20attribution,ad%20was%20clicked%20in%20the\">1-day view tracking<\/a> by mid-September to capture more conversions.<br><\/li>\n\n\n\n<li><strong>September and October may feel soft.<\/strong> That\u2019s expected, shoppers are waiting for deals.<br><\/li>\n\n\n\n<li><strong>Holiday shopping keeps starting earlier.<\/strong> Black Friday matters, but it\u2019s no longer the main driver. Revenue is shifting earlier into November.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"184\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-65.png\" alt=\"\" class=\"wp-image-3101\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-65.png 512w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-65-300x108.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<ul>\n<li><strong>Thanksgiving Day = game time.<\/strong> Last year, spend picked up Thursday evening. Budget accordingly.<br><\/li>\n\n\n\n<li><strong>Consumers want deals.<\/strong> They\u2019re trained to expect bigger discounts. Many waited until Cyber Monday in 2024.<br><\/li>\n\n\n\n<li><strong>Post-Cyber Monday slowdown is short.<\/strong> Sales dip briefly, then ramp back up until mid-December.<br><\/li>\n\n\n\n<li><strong>Don\u2019t forget Q5.<\/strong> December 27 to mid-January sees strong volume. Focus on gift card redemptions, returns, and promo-hunters.<\/li>\n\n\n\n<li><strong>Push \u201cNew Year, New Me\u201d campaigns<\/strong> if you\u2019re in fitness. For brands with extra inventory, it\u2019s a great time for <strong>\u201cEnd of Season\u201d or \u201cNew Year\u2019s Clearance\u201d<\/strong> campaigns<\/li>\n<\/ul>\n\n\n\n<p>Use this data to guide your strategy from the start, not just react to what\u2019s happening in the moment. When you understand how shoppers are behaving and plan around it, you avoid panic, make smarter budget decisions, and put your brand in the best possible position to win when it matters most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Election Will Not Be a Factor in 2025<\/strong><\/h2>\n\n\n\n<p>We saw firsthand how the 2024 U.S. presidential election disrupted holiday shopping patterns. From late October into early November, particularly between <strong>October 21 and November 10<\/strong>, sales across our portfolios dropped noticeably, especially in battleground states. CPCs rose a bit, and performance dipped while consumers were glued to election coverage.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"193\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-66.png\" alt=\"\" class=\"wp-image-3102\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-66.png 512w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-66-300x113.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>But we learned a lot:<\/p>\n\n\n\n<ul>\n<li><strong>Shoppers still need to buy holiday gifts<\/strong>, regardless of political news.<br><\/li>\n\n\n\n<li><strong>The 2025 election schedule<\/strong> gives us a break. With the election set for <strong>Tuesday, November 4<\/strong>, and no major office races, there\u2019s more breathing room before and after key shopping events.<br><\/li>\n\n\n\n<li><strong>Election clarity helps the market.<\/strong> When voters know the outcome, consumer focus returns, and quickly.<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s what that means for this year:<\/p>\n\n\n\n<ul>\n<li>We <strong>won\u2019t see a sales lull<\/strong> because of the election this year. Shopper attention won\u2019t be tied up in national political drama.<br><\/li>\n\n\n\n<li><strong>Ramp-up needs to start earlier.<\/strong> With fewer distractions and more clarity, there\u2019s more runway to build momentum before Black Friday.<br><\/li>\n\n\n\n<li>A smoother cadence means <strong>shorter recovery times<\/strong> between election-related news and holiday buys, keeping your spend efficient and driving stronger conversion velocity.<\/li>\n<\/ul>\n\n\n\n<p>Bring this insight into your planning rhythm. It\u2019s good to get in the habit of making data-based decisions, which will help you capitalize on your opportunity before it goes away!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Spend Allocation: Month-by-Month Breakdown<\/strong><\/h2>\n\n\n\n<p>How and <em>when<\/em> you spend matters more than ever. Here\u2019s how to break it out:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mid-September &amp; October<\/strong><\/h3>\n\n\n\n<p>This is the time to build your funnel. Shoppers aren\u2019t buying yet, but they\u2019re definitely browsing. If you wait to show up until November, it\u2019s already too late, your competitors will be ahead.&nbsp;<\/p>\n\n\n\n<p>This phase is all about reach, education, and generating interest that you\u2019ll convert later. Paid social and upper funnel content win here because they plant the seed before deals start hitting.<\/p>\n\n\n\n<p>Here\u2019s how to spend:<\/p>\n\n\n\n<ul>\n<li><strong>Shift heavy into social.<\/strong> Prioritize Meta, TikTok, and UGC to get your product in front of cold audiences.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"275\" data-id=\"3084\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/image-1.png\" alt=\"\" class=\"wp-image-3084\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"385\" data-id=\"3103\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-67.png\" alt=\"\" class=\"wp-image-3103\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-67.png 400w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-67-300x289.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/figure>\n\n\n\n<ul>\n<li><strong>Focus on brand awareness and education.<\/strong> Let people know who you are and why you matter <em>before<\/em> they start comparing deals.<\/li>\n\n\n\n<li><strong>Use \u201cbest of the year\u201d UGC.<\/strong> This type of content performs well when users are in research mode.<\/li>\n\n\n\n<li><strong>Run 90% prospecting during this time.<\/strong> Don\u2019t worry if conversion ROAS looks soft, it\u2019s not about converting yet.<\/li>\n\n\n\n<li><strong>Lower intent in search is normal.<\/strong> Users aren\u2019t actively looking for your brand or products, they\u2019re mentally preparing for BFCM.<\/li>\n<\/ul>\n\n\n\n<p>Think of this month as planting seeds. You won\u2019t see results right away, but the brands that build demand early are the ones that scale efficiently in November. If your funnel is empty when the buying starts, you\u2019ll have to pay a lot more to play catch-up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>November<\/strong><\/h3>\n\n\n\n<p>This is the ramp-up. Most brands are tempted to hold back until Black Friday, but with shopping starting earlier every year, that approach is <em>very <\/em>risky. You don\u2019t want to be the brand that waits too long and then scrambles when conversions spike. Instead, use early November to scale smoothly and avoid traffic bottlenecks.<\/p>\n\n\n\n<p>You\u2019ll see clear signs when the time is right to push: better click-through rates, stronger ROAS, and more people returning to your site. That\u2019s when you lean in.<\/p>\n\n\n\n<p>Here\u2019s how to spend:<\/p>\n\n\n\n<ul>\n<li><strong>Start shifting budget earlier in the month.<\/strong> Don\u2019t wait until Thanksgiving week.<br><\/li>\n\n\n\n<li><strong>Watch search and retargeting performance closely.<\/strong> Efficiency will tell you when buyers are ready.<br><\/li>\n\n\n\n<li><strong>When performance improves, push.<\/strong> You\u2019ve already built demand in October, now it\u2019s time to activate it.<br><\/li>\n\n\n\n<li><strong>Keep your search budgets uncapped.<\/strong> Don\u2019t miss out just because your campaigns are hitting artificial limits.<br><\/li>\n\n\n\n<li><strong>Retargeting becomes viable again.<\/strong> Increase spend, but monitor for diminishing returns.<\/li>\n<\/ul>\n\n\n\n<p>This is the moment you\u2019ve been prepping for. Use the data to lead your strategy, not just chase results. When you see performance jump, act fast. If you built your funnel correctly, November is when it pays off.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>December<\/strong><\/h3>\n\n\n\n<p>The buying window tightens, but intent is high. This is the sprint. Shoppers know what they want, they\u2019re checking deadlines, and they\u2019re ready to buy, as long as they can get it in time. You have a short but powerful opportunity to convert, especially leading up to shipping cutoffs.<\/p>\n\n\n\n<p>After the cutoff hits, volume drops, but don\u2019t shut off completely. Just shift how and where you spend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"159\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-68.png\" alt=\"\" class=\"wp-image-3104\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-68.png 512w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-68-300x93.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>Here\u2019s how to spend:<\/p>\n\n\n\n<ul>\n<li><strong>Front-load December spend.<\/strong> Use around 70% of your monthly budget before shipping cutoffs.<br><\/li>\n\n\n\n<li><strong>Build urgency into your campaigns.<\/strong> Shipping deadlines drive conversions.<br><\/li>\n\n\n\n<li><strong>Dial down spend during Christmas week.<\/strong> Traffic is there, but intent is low.<br><\/li>\n\n\n\n<li><strong>Pick spend back up on December 27.<\/strong> Q5 demand is real and starts quickly.<br><\/li>\n\n\n\n<li><strong>Start prepping \u201cNew Year\u201d messaging before the holiday ends.<\/strong> Be ready to launch campaigns right after Christmas.<\/li>\n<\/ul>\n\n\n\n<p>December is about timing and urgency. You\u2019ve already done the work, now it\u2019s about making the most of every conversion before deadlines hit. Then, get ready to ride the second wave of demand as gift cards and returns drive another surge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ad Copy &amp; Creative Best Practices by Month<\/strong><\/h2>\n\n\n\n<p>Your ad copy &amp; creative needs to shift as buyer intent evolves. What works in October won\u2019t cut it in December. If you\u2019re still using generic product messaging during BFCM or missing urgency around shipping deadlines, you\u2019re leaving revenue on the table.<\/p>\n\n\n\n<p>We\u2019ve tested and optimized this approach across hundreds of campaigns. These are the patterns we\u2019ve seen drive performance, and they\u2019re easy to build into your strategy right now.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>October<\/strong><\/h3>\n\n\n\n<p>Shoppers are window shopping. They\u2019re scrolling, comparing, and figuring out which brands they\u2019ll come back to later. This is when your job is to <strong>build interest, not pressure people to buy<\/strong>. Soft seasonal messaging works here, lean into fall, gifting, and \u201cbest of\u201d language to make your product feel relevant without being too aggressive.<\/p>\n\n\n\n<p>The right creative here sets the tone. It introduces your product, highlights why it\u2019s a great gift, and keeps you top-of-mind when people are ready to convert later.<\/p>\n\n\n\n<p>What to do:<\/p>\n\n\n\n<ul>\n<li><strong>Shift messaging to fall and early holiday themes.<\/strong> No need to go full BFCM yet, just start warming people up.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-69.png\" alt=\"\" class=\"wp-image-3105\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-69.png 512w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-69-300x300.png 300w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-69-150x150.png 150w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-69-45x45.png 45w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<ul>\n<li><strong>Use softer CTAs like \u201cExplore\u201d or \u201cLearn More.\u201d<\/strong> Lower intent = lower pressure.<br><\/li>\n\n\n\n<li><strong>Frame your product as a great gift idea.<\/strong> Start planting the seed.<br><\/li>\n\n\n\n<li><strong>Use UGC quotes, reviews, or \u201cfavorite of the year\u201d language.<\/strong> It feels organic and builds credibility.<br><\/li>\n\n\n\n<li><strong>Test broader audiences with less salesy creative.<\/strong> October is your chance to find what resonates <em>before<\/em> cost spikes.<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t force conversions. This is about building demand. When done right, your October copy makes everything else in Q4 work better, because it creates context, trust, and interest early on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>November<\/strong><\/h3>\n\n\n\n<p>This is your moment to <em>sell<\/em>. People are actively hunting for deals, gift ideas, and must-haves. And they\u2019re looking at ads like they\u2019re flipping through a catalog. If your copy doesn\u2019t look like a deal or feel like a recommendation, you\u2019ll get scrolled past.<\/p>\n\n\n\n<p>Your job is to show up like a curated shopping guide: helpful, clear, and packed with value. Every word matters here, especially in headlines.<\/p>\n\n\n\n<p>What to do:<\/p>\n\n\n\n<ul>\n<li><strong>Use \u201cBest Of\u201d language, like they\u2019d see in a holiday article.<\/strong><strong><br><\/strong>\n<ul>\n<li>\u201cBest Gifts for Runners\u201d<br><\/li>\n\n\n\n<li>\u201cTop Deals on Wellness Must-Haves\u201d<br><\/li>\n\n\n\n<li>\u201cEditor\u2019s Pick: 40% Off Best-Selling Gear\u201d<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Make the offer clear.<\/strong> Don\u2019t bury discounts in body copy, put them in the headline.<br><\/li>\n\n\n\n<li><strong>Highlight bundles or exclusives.<\/strong> \u201cHoliday Exclusive: The [Product Name] Set\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"398\" height=\"437\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-70.png\" alt=\"\" class=\"wp-image-3106\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-70.png 398w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-70-273x300.png 273w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/figure>\n\n\n\n<ul>\n<li><strong>Keep it tight.<\/strong> Short, value-forward copy outperforms long-winded descriptions.<br><\/li>\n\n\n\n<li><strong>Use seasonal imagery and color schemes.<\/strong> Your ad should feel like a holiday promotion at a glance.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"382\" height=\"389\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-78.png\" alt=\"\" class=\"wp-image-3116\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-78.png 382w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-78-295x300.png 295w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-78-45x45.png 45w\" sizes=\"(max-width: 382px) 100vw, 382px\" \/><\/figure>\n\n\n\n<p>November is about making it easy for someone to say, <em>\u201cYep, that\u2019s the gift I was looking for.\u201d<\/em> If your copy sounds like a product listing, it won\u2019t work. If it reads like a curated gift guide, it\u2019ll convert.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Black Friday \/ Cyber Monday<\/strong><\/h2>\n\n\n\n<p>This is the most aggressive window of the season. Every brand is promoting something, and inboxes and feeds are flooded. If your copy doesn\u2019t stop the scroll, or if it\u2019s confusing for even one second, you lose the click.<\/p>\n\n\n\n<p>This is where <strong>clarity and urgency<\/strong> are non-negotiable. Vague \u201ctiered\u201d sales or unclear bundles will get crushed by cleaner, simpler messaging.<\/p>\n\n\n\n<p>What to do:<\/p>\n\n\n\n<ul>\n<li><strong>Lead with the offer, loud and clear.<\/strong> \u201c40% Off Sitewide\u201d or \u201cBuy 2, Get 1 Free\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"323\" data-id=\"3108\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-72.png\" alt=\"\" class=\"wp-image-3108\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-72.png 320w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-72-297x300.png 297w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-72-150x150.png 150w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-72-45x45.png 45w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"495\" data-id=\"3109\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-73.png\" alt=\"\" class=\"wp-image-3109\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-73.png 395w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-73-239x300.png 239w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><\/figure>\n<\/figure>\n\n\n\n<ul>\n<li><strong>Use \u201cUp to\u201d messaging only if you clarify the max discount.<\/strong> E.g., \u201cUp to 50% Off, Best Sellers Included\u201d<\/li>\n\n\n\n<li><strong>Avoid complicated promo structures.<\/strong> Shoppers won\u2019t stop to decode your sale.<\/li>\n\n\n\n<li><strong>Use emojis like \ud83c\udf81 or \ud83d\udd25 to grab attention.<\/strong> They boost CTR during high-traffic periods.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"289\" height=\"113\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-74.png\" alt=\"\" class=\"wp-image-3110\"\/><\/figure>\n\n\n\n<ul>\n<li><strong>If running a tiered offer, visualize it.<\/strong> Use graphics or ad copy that clearly shows price breaks.<\/li>\n<\/ul>\n\n\n\n<p>This is your most competitive window of the year. Don\u2019t get fancy. Get clear, get loud, and be the easiest brand to understand in someone\u2019s feed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>December<\/strong><\/h3>\n\n\n\n<p>The focus shifts again. Early December is still strong, but urgency starts to matter more each day. Shipping cutoffs become the biggest factor in whether someone buys <em>now<\/em> or keeps browsing.<\/p>\n\n\n\n<p>If you\u2019re still using generic discount copy by mid-December, you\u2019re not speaking to where the customer is at. They\u2019re done hunting for deals. They\u2019re now asking: \u201cWill it arrive in time?\u201d<\/p>\n\n\n\n<p>What to do:<\/p>\n\n\n\n<ul>\n<li><strong>Keep running gift guide-style ads if they\u2019re still converting.<\/strong> If it\u2019s working, no need to stop.<br><\/li>\n\n\n\n<li><strong>Add urgency tied to shipping.<\/strong><strong><br><\/strong>\n<ul>\n<li>\u201cOrder by 12\/15 to get it in time\u201d<br><\/li>\n\n\n\n<li>\u201cLast Chance for Delivery Before Christmas\ud83c\udf81 \u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"422\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-75.png\" alt=\"\" class=\"wp-image-3111\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-75.png 249w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-75-177x300.png 177w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/figure>\n\n\n\n<ul>\n<li><strong>Use \u201cFinal Hours\u201d messaging in the last 3\u20134 days.<\/strong> This avoids daily creative updates.<br><\/li>\n\n\n\n<li><strong>Highlight fast shipping.<\/strong> Especially if you\u2019re competing with Amazon, this is a major lever.<br><\/li>\n\n\n\n<li><strong>Promote Buy Now, Pay Later options.<\/strong> Helpful for buyers finishing up big holiday lists.<\/li>\n<\/ul>\n\n\n\n<p>December copy needs to push action, without overwhelming the shopper. Your tone should be confident, helpful, and focused on logistics just as much as the product itself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategies You Don\u2019t Want to Skip<\/strong><\/h2>\n\n\n\n<p>Here\u2019s what we recommend:<\/p>\n\n\n\n<ul>\n<li><strong>Buy Now, Pay Later (BNPL)<br><\/strong>This option consistently drives stronger performance, especially as budgets get tighter closer to the holidays. Customers are more likely to complete larger carts when BNPL options like Afterpay, Affirm, or Shop Pay Installments are visible in both ads and PDPs.<br><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"419\" class=\"wp-image-3112\" style=\"width: 700px;\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-3.jpg\" alt=\"\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-3.jpg 1200w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-3-300x105.jpg 300w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-3-1024x358.jpg 1024w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-3-768x268.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/li>\n\n\n\n<li><strong>Fast &amp; Free Shipping<\/strong><strong><br><\/strong>If you can offer 2-day or expedited shipping, <em>say it clearly<\/em> in your copy. Competing with Amazon? You may have to take a margin hit on logistics to win the sale, but you\u2019ll gain first-party customer data, and that\u2019s more valuable long-term.<br><\/li>\n\n\n\n<li><strong>Promote delivery confidence.<\/strong><strong><br><\/strong>Add shipping timelines to your ads and product pages. If someone\u2019s buying a gift, delivery certainty is more important than price.<br><\/li>\n\n\n\n<li><strong>Make returns easy and visible.<\/strong><strong><br><\/strong>Holiday shoppers want to know that whoever receives the gift can exchange or return it easily if needed. Position this clearly on PDPs and in footer messaging.<br><\/li>\n\n\n\n<li><strong>Clearly outline holiday support.<\/strong><strong><br><\/strong>Consider building a \u201cHoliday FAQ\u201d with delivery timelines, return policies, and gift card info. Link to it from key ads and email campaigns.<\/li>\n<\/ul>\n\n\n\n<p>These simple tactics build buyer trust and remove hesitation. It\u2019s not just about having the best deal, it\u2019s about making the buying decision feel easy. If you remove all the friction, your conversion rates will reflect it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Promotions &amp; Bundles<\/strong><\/h3>\n\n\n\n<p>Promotions should be simple, clear, and competitive. More importantly, they need to drive value without overwhelming your customer. Bundles can play a huge role here, boosting AOV while giving buyers the \u201cdeal\u201d they\u2019re looking for.<\/p>\n\n\n\n<p>What we\u2019ve seen work:<\/p>\n\n\n\n<ul>\n<li><strong>Increase discounts for BFCM: <\/strong>If your baseline discount is 20%, go bigger, 30% to 40%, to cut through the noise.<br><\/li>\n\n\n\n<li><strong>Keep promo messaging simple: <\/strong>One clear, direct offer works better than a complicated tiered system. People don\u2019t want to do math to understand your sale.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"495\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-73.png\" alt=\"\" class=\"wp-image-3109\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-73.png 395w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-73-239x300.png 239w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><\/figure>\n\n\n\n<ul>\n<li><strong>If you do run tiered offers, explain them visually: <\/strong>Show \u201cBuy 2, Save 20% \u2013 Buy 3, Save 30%\u201d in creative or infographics, not just in body text.<br><\/li>\n\n\n\n<li><strong>Bundle top-selling items: <\/strong>Create a \u201cHoliday Kit,\u201d \u201cBest Sellers Bundle,\u201d or \u201cStarter Pack\u201d that feels exclusive.<br><\/li>\n\n\n\n<li><strong>Push stocking stuffers or small add-ons: <\/strong>Highlight them in cart or product pages to increase AOV.<br><\/li>\n\n\n\n<li><strong>Use Gift with Purchase, but do it right: <\/strong>The \u201cgift\u201d needs a high perceived value, even if it\u2019s low cost. Think something that feels worth 20\u201330% of your AOV.<\/li>\n<\/ul>\n\n\n\n<p>Use September to lock in your promo strategy. You want campaigns launched smoothly, not scrambling the week of Black Friday. The brands that prep early avoid last-minute mistakes, protect margins, and scale cleanly when the volume hits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Build Gift Guide Campaigns That Convert<\/strong><\/h3>\n\n\n\n<p>Gift guides are one of the most reliable strategies in Q4. Why? Because they match exactly how people shop during the holidays. Shoppers don\u2019t want to scroll through endless category pages. They want you to tell them, \u201cHere are the best gifts for your dad, under $50.\u201d<\/p>\n\n\n\n<p>Guides don\u2019t just help with navigation, they frame your products in a way that\u2019s easier to buy. The more specific the guide, the better it performs.<\/p>\n\n\n\n<p>Here\u2019s how to do it right:<\/p>\n\n\n\n<ul>\n<li><strong>Create multiple gift guides: <\/strong>Segment by price (\u201cGifts Under $25\u201d), persona (\u201cGifts for Runners\u201d), or purpose (\u201cStocking Stuffers\u201d).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"398\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-76.png\" alt=\"\" class=\"wp-image-3113\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-76.png 395w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-76-298x300.png 298w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-76-150x150.png 150w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-76-45x45.png 45w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><\/figure>\n\n\n\n<ul>\n<li><strong>Build shoppable landing pages: <\/strong>Don\u2019t just write a blog post, create full collections that people can add to cart directly from.<br><img loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"828\" class=\"wp-image-3114\" style=\"width: 650px;\" src=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-77.png\" alt=\"\" srcset=\"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-77.png 741w, https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/unnamed-77-268x300.png 268w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/li>\n\n\n\n<li><strong>Ask your SEO team to optimize these pages: <\/strong>Target long-tail search terms like \u201cBest gifts for new moms\u201d or \u201cHoliday gifts under $50.\u201d<br><\/li>\n\n\n\n<li><strong>Run carousel ads with different guide cards: <\/strong>Each card can be a different persona, price point, or theme, great for social.<br><\/li>\n\n\n\n<li><strong>Use clear CTAs like \u201cShop the Guide\u201d or \u201cFind Their Gift.: <\/strong>These perform better than generic \u201cLearn More\u201d language during Q4.<\/li>\n<\/ul>\n\n\n\n<p>When done right, gift guides drive higher AOV, stronger time on site, and faster conversions. They remove decision-making friction and feel helpful, not salesy. Make sure you have several live by early November to catch both planners and last-minute shoppers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Let\u2019s Make This Your Best Q4 Yet<\/strong><\/h3>\n\n\n\n<p>You\u2019ve got what you need to make this Q4 count. The brands that win are the ones that plan ahead, stay flexible, and don\u2019t panic when things look quiet early on.<\/p>\n\n\n\n<p>Stick to the strategy, stay consistent, and you\u2019ll be in a great spot once the real volume starts rolling in.<\/p>\n\n\n\n<p>And if you want a second set of eyes on your Q4 plan, or just need help bringing it all to life, reach out and <a href=\"https:\/\/www.digitalposition.com\/book-your-call\">book a call with our team<\/a>. We\u2019re here to help you crush it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Q4 Marketing Playbook FAQ<\/strong><\/h2>\n\n\n\n<p><strong>Q: Why does performance dip in September and October? Should we be worried?<\/strong><strong><br><\/strong>Nope, it\u2019s normal. Shoppers are in research mode, not buying mode. If performance feels soft, that doesn\u2019t mean the strategy is broken. It means you&#8217;re building demand early, which leads to stronger results in November and December.<\/p>\n\n\n\n<p><strong>Q: Do I really need to start spending heavily in October? Isn\u2019t that too early?<\/strong><strong><br><\/strong>Yes, you do. October is when you fill your funnel with cold traffic. If you wait until November, you\u2019ll spend more to get the same people. 90% of spend in October should go to prospecting, not converting.<\/p>\n\n\n\n<p><strong>Q: When should I expect performance to pick up?<\/strong><strong><br><\/strong>We usually see the first signs of strong performance around the second week of November. Expect real volume to ramp up by Thanksgiving evening and surge through Cyber Monday. Another bump comes post-Christmas, starting around December 27.<\/p>\n\n\n\n<p><strong>Q: How do I know when to scale spend in November?<\/strong><strong><br><\/strong>Watch your retargeting and branded search performance. When click-through rates improve and ROAS starts rising, that\u2019s your sign to push budget. Don\u2019t wait for Black Friday if performance is already strong.<\/p>\n\n\n\n<p><strong>Q: What kind of ad copy works best in each phase of Q4?<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>October:<\/strong> Educational, soft, fall-themed. Use gift guide language and UGC.<br><\/li>\n\n\n\n<li><strong>November:<\/strong> Harder selling. Focus on gift lists, exclusives, and clear value.<br><\/li>\n\n\n\n<li><strong>BFCM:<\/strong> Clear and aggressive. No fluff. Lead with discounts and urgency.<br><\/li>\n\n\n\n<li><strong>December:<\/strong> Urgency-focused with shipping cutoffs, gift ideas, and BNPL messaging.<\/li>\n<\/ul>\n\n\n\n<p><strong>Q: Is the election going to mess with our performance again?<\/strong><strong><br><\/strong>No. 2025 doesn\u2019t have a presidential election, so we don\u2019t expect any major distractions. Unlike last year, there&#8217;s more space between early November and BFCM. If anything, this year\u2019s setup gives you <em>more<\/em> room to ramp spend earlier.<\/p>\n\n\n\n<p><strong>Q: How much should we spend before vs. after shipping cutoffs?<\/strong><strong><br><\/strong>Roughly 70% of December\u2019s budget should be spent <em>before<\/em> the shipping cutoff. After that, scale down during Christmas week, then ramp back up around December 27 for Q5.<\/p>\n\n\n\n<p><strong>Q: What\u2019s Q5?<\/strong><strong><br><\/strong>Q5 is the time between <strong>December 27 and mid-January<\/strong>. It\u2019s a mini second season where shoppers use gift cards, make returns, or grab last-minute deals. You\u2019ll often see another revenue spike here, especially if your campaigns are ready to go.<\/p>\n\n\n\n<p><strong>Q: Should we build gift guides even if we\u2019re a smaller brand?<\/strong><strong><br><\/strong> Yes. Gift guides help buyers make quicker decisions. Break them out by price or persona. Even a basic \u201cGifts for Her\u201d or \u201cStocking Stuffers Under $25\u201d page can drive strong conversion.<\/p>\n\n\n\n<p><strong>Q: How can I boost AOV during Q4?<\/strong><strong><br><\/strong>Use bundles. Create exclusive kits with top sellers or build gifting-specific packages. Promote small add-ons during checkout and push \u201cGift with Purchase\u201d offers that feel valuable. Shoppers want deals, but they also want to feel like they\u2019re getting more.<\/p>\n\n\n\n<p><strong>Q: What if our BFCM promo is the same as what we run all year?<\/strong><strong><br><\/strong>That won\u2019t be enough. You need to go bigger or change the offer structure. If you usually do 20% off, try 30\u201340%, add a bundle, or include a GWP to increase perceived value. Your promo has to feel different to grab attention.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Why does performance dip in September and October for eCommerce brands?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Performance dips in September and October because shoppers are in research mode, not buying mode. It\u2019s normal to see softer ROAS early in Q4 \u2014 this period is meant to build awareness and demand that will convert later in November and December.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Should brands start spending heavily in October?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. October is when you fill your funnel with cold traffic. Waiting until November to build awareness usually leads to higher costs and lower efficiency. Roughly 90% of October spend should go toward prospecting and audience building.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"When should we expect performance to pick up during Q4?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Performance typically begins to climb around mid-November, with the strongest results from Thanksgiving through Cyber Monday. A second spike often occurs between December 27 and mid-January, known as the Q5 period.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How should brands adjust ad copy and creative during Q4?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Ad messaging should evolve each month: use soft, educational, and gift-oriented content in October; clear and value-driven offers in November; urgent and discount-focused messaging during Black Friday\/Cyber Monday; and shipping-deadline urgency in December.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is the 2025 election going to affect Q4 marketing performance?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"No. Unlike 2024, there is no presidential election disrupting the Q4 shopping season. With fewer political distractions, brands can ramp earlier and expect steadier performance through November and December.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is Q5 and why does it matter?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Q5 runs from December 27 through mid-January. It\u2019s a post-holiday surge driven by gift card redemptions, returns, and seasonal promotions. Brands that plan for Q5 can capture additional revenue when competition drops.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How can brands boost AOV during the holiday season?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Use product bundles, exclusive kits, or gift-with-purchase promotions to raise average order value. Highlight small add-ons or stocking stuffers in cart and checkout to encourage upsells.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Should smaller brands create gift guides?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes. Gift guides make it easier for shoppers to buy and can drive higher conversion rates. Create segmented guides by price, persona, or category, and optimize them for SEO with terms like 'gifts under $25' or 'best gifts for runners.'\"\n      }\n    }\n  ]\n}\n<\/script>\n\n","protected":false},"excerpt":{"rendered":"<p>Q4 is coming up fast, and if you\u2019re not preparing now, you\u2019re behind. We pulled together a clear, actionable playbook to help you get the most out of your spend and strategy from mid-September through the end of the year. This is based on real performance data, trends we saw last year, and how consumers&#8230;<\/p>\n","protected":false},"author":30,"featured_media":3063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,2,3],"tags":[],"thumbnail_src":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/Untitled-design-37-4-300x225.png","thumbnail_medium_src":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/Untitled-design-37-4-768x576.png","featured_image_src":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2025\/09\/Untitled-design-37-4.png","author_avatar_src":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-content\/uploads\/2024\/08\/john1.webp","author_name":"John Vickery","category_labels":["Amazon","PPC","SEO"],"tag_labels":[],"_links":{"self":[{"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/3062"}],"collection":[{"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/comments?post=3062"}],"version-history":[{"count":15,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/3062\/revisions"}],"predecessor-version":[{"id":3225,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/posts\/3062\/revisions\/3225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media\/3063"}],"wp:attachment":[{"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/media?parent=3062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/categories?post=3062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalposition.com\/resources\/blog\/wp-json\/wp\/v2\/tags?post=3062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}