Facebook Tracking Pixel Conversion Optimization & Testing Services - Digital Position


Improving the user experience to maximize sales with existing traffic.

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Drive Traffic to a Conversion

We look at your website and all of your marketing channels in a holistic view. Then, we give you a list of changes to make in order to improve the revenue coming in from existing website traffic. It's that simple.

Why Usability is Important

Usability is the study of human behavior on websites. In simple terms, it's how "usable" or easy to understand the website is for your customers. Usability is one of the most often overlooked issues with websites. If customers are coming to your website but not buying anything, there's a problem and you're losing money!

How Do You Measure All of This?

By measuring the conversion rate on your website.

Conv. Rate =

Conversions / Total Visits

Be careful! Bing/Yahoo PPC traffic goes into Google Analytics as Organic Traffic, so make sure you tag those URL's with our UTM Code Generator so the traffic gets attributed properly!

How Do You Improve Conversion Rate?

Sometimes the "prettiest" layouts don't convert the best. We use fancy technology like heat maps to see where users are clicking, or page-level statistics to see where your customers are leaving or getting stuck. We'll reduce the friction on your website and improve your marketing efforts to enable your customers to purchase from you quickly and easily.

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We'll Prove it To You

Get in touch with us and send us your website. We'll show you some quick fixes for your website that will make a difference right away. No contract or loopholes. Just a free consultation.

Meet Our Team

Get a Free Consultation

Fill out the form below, call us at (860) 855-2406,
or e-mail us at info@digitalposition.com.

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