How Much Should A Small Business Spend On Google Adwords? [UPDATED 3/20/20]
Mar 20, 2020
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With 10+ years of scaling brands with future-proof strategies, we've refined our process down to a science. We don't just optimize your campaigns, we build the best accounts you've ever seen.
We understand your goals, ideal customer, competitive landscape, and the ins and outs of your business. Together, we come up with the best solutions to achieve those goals.
Our setup is the refinement of large agency best practices and in-house experience to deliver the ideal combination in a personalized way.
We're not just an agency; we're an extension of your marketing team. We have a full transparency, no B.S. approach to help you understand the full scope of our process.
Our approach to search marketing is a never-ending optimization process. We work tirelessly seeking opportunities for improvement and growth. We do whatever it takes to drive results.
As a search marketing agency at heart, we offer enterprise level, full-service paid search and shopping management to maximize the return on your marketing dollars. We utilize our people and process to provide our clients with the best service in the industry that leads to
Many run-of-the-mill agencies operate on a "set it and forget it" model. We monitor your accounts daily, are in touch with you weekly, and are consistently pushing your business forward. We aim to provide a truly
We primarily manage Google Ads & Microsoft Ads (formerly Bing) but don't stop there. We evaluate your business economics to understand what you should be spending, we provide advice on your landing pages, and we provide insights to help other channels.
Chili came to our agency to embark on a significant growth initiative & launch a new product. We launched audience segment targeting, peripheral keyword expansion, shopping feed optimizations, and much more. Over 5 months, we grew non-brand revenue +534% y/y with a +5% increase in ROAS. Shopping revenue increased +751%!
+534%
Non-Branded Revenue
+41%
Conversion Rate
+751%
Shopping Revenue
Roger and Steve are excellent extentions of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!
- Kate Albers
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
Anytime, anywhere.
We live and breathe Search Marketing every single day and are on top of every trend. Google Ads & Microsoft Ads can be managed in-house and can be successful, but are you truly maximizing what you could be doing? We see that significant dollars are being left on the table in the vast majority of accounts we take over. We operate as an extension of your marketing team; you get access to multiple 10+ year veterans for less than the cost of one in-house employee with half the experience.
We manage Google Ads & Microsoft Ads top to bottom. When we first take over your account, we completely rebuild it to our best practices so it can function alongside some of our proprietary scripts & reporting tools. Once the new account is launched (typically 2-3 week turnaround), we begin daily/weekly/monthly optimizations. We're in constant contact as we work with your team to move your business forward and scale the account(s).
Our baseline is 12% ad spend with a $1,000 minimum, whichever is greater. With clients who have monthly budgets of $100k+, the percentage of ad spend decreases as you hit new "tiers" of spend. In summary, we grow when you grow!
Every client starts with a month to month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average PPC client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. In other words, we retain our clients with top-notch service and growth, not lengthy contracts.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly PPC report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.
Yes, we're not hiding behind a keyboard; we want you to get to know us personally. For clients near Charlotte, we can visit more regularly to ensure your goals are being met. We have an office in Charlotte, NC so we're close by! For those not in CT or NC, we will fly out to meet you in-person but the visits may occur less often.
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