Learn PPC // March 20
How Much Should A Small Business Spend On Google Adwords? [UPDATED 3/20/20]
×
As a search marketing agency at heart, we offer enterprise level, full-service paid search & shopping management to maximize the return on your marketing dollars. We utilize our people and process to provide our clients with the best service in the industry that leads to greater loyalty and increased revenue for your business. The average PPC client works with us for 3.5 years.
Many run-of-the-mill agencies operate on a "set it and forget it" model. We monitor your accounts daily, are in touch with you weekly, and are consistently pushing your business forward. We aim to provide a truly world class service and operate as an extension of your marketing team.
We primarily manage Google Ads & Microsoft Ads (formerly Bing) but don't stop there. We evaluate your business economics to understand what you should be spending, we provide advice on your landing pages, and we provide insights to help other channels.
With 10+ years of scaling brands with future-proof strategies, we've refined our process down to a science. We don't just optimize your campaigns, we build the best accounts you've ever seen.
Chili came to our agency to embark on a significant growth initiative & launch a new product. We launched audience segment targeting, peripheral keyword expansion, shopping feed optimizations, and much more. Over 5 months, we grew non-brand revenue +534% y/y with a +5% increase in ROAS. Shopping revenue increased +751%!
NON-BRAND
REVENUE
CONVERSION
RATE
SHOPPING
REVENUE
You see everything we see in real time via our proprietary reporting platform, Zoom. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more anytime you wish!
We live and breathe Search Marketing every single day and are on top of every trend. Google Ads & Microsoft Ads can be managed in-house and can be successful, but are you truly maximizing what you could be doing? We see that significant dollars are being left on the table in the vast majority of accounts we take over. We operate as an extension of your marketing team; you get access to multiple 10+ year veterans for less than the cost of 1 in-house employee with half the experience.
We manage Google Ads & Microsoft Ads top to bottom. When we first take over your account, we completely rebuild it to our best practices so it can function alongside some of our proprietary scripts & reporting tools. Once the new account is launched (typically 2-3 week turnaround), we begin daily/weekly/monthly optimizations. We're in constant contact as we work with your team to move your business forward and scale the account(s).
Our baseline is 12% ad spend with a $1,000 minimum, whichever is greater. With clients who have monthly budgets of $100k+, the percentage of ad spend decreases as you hit new "tiers" of spend. In summary, we grow when you grow!
Every client starts with a month to month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average PPC client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. Come join our family and we think you won't want to leave.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software we call Zoom, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly PPC report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.
We offer an optional feed management service, key word being optional. If you'd like us to take in your raw feed and optimize it top to bottom ("SEO the feed"), it certainly helps us drive the best results. However, if you already have a feed you manage we can work with that too, we just ask that you execute changes as we might need to structure our campaigns in a granular way (such as passing us custom label values). We then manage the campaigns and their performance in tandem with everything else!
Yes, we're not hiding behind a keyboard; we want you to get to know us personally. For clients near North Carolina, we can visit more regularly to ensure your goals are being met. We have an office in Charlotte, NC so we're close by! For those not in CT or NC, we will fly out to meet you in-person but the visits my occur less often.
Find out if we're a good fit for your business
GET YOUR CUSTOM PROPOSAL
