Medcerts SEO Case Study | Digital Position™

+1206%
Increase in organic visits to the blog

+171%
Increase in organic traffic

+55%
Increase in keyword visibility

+90%
Percentage of new sessions to the blog

The Journey

In late 2018, MedCerts hired Digital Position to manage their blog. At baseline, they did write consistently and saw decent traffic numbers to their posts in comparison to the rest of the site.

We provided two posts per week for MedCerts that were structured around new and existing certification programs and funding. All posts targeted a specific set of keywords related to the subject matter and linked out to relevant certification landing pages.

THE RESULTS

Starting from month one, MedCerts saw a new organic benchmark for total monthly visits to the blog for 15 months straight and counting.

The added value of the blog helped the overall SEO campaign greatly as MedCerts finished up 2019 with a 171% increase in organic traffic and huge lift in program inquires. Conversion rate also jumped by 600% YOY.

+1206%
Increase in organic visits to the blog

+171%
Increase in organic traffic

+55%
Increase in keyword visibility

+90%
Percentage of new sessions to the blog

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