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Recent Posts

John VickeryJohn Vickery|April 18, 2025
PPCSEO

Why Does My Google Analytics Data Look Different From Google Ads?

TLDR If you’ve ever pulled GA4 and Google Ads numbers side by side and thought: “Why is this so far off?” You’re not alone. Clients...

Alan LucyAlan Lucy|April 17, 2025
SEO

Digital Position’s Website Migration Checklist

Ensure a smooth site migration without losing rankings. Follow Digital Position’s step-by-step SEO website migration checklist.

John VickeryJohn Vickery|April 1, 2025
PPC

Facebook Ad Audience Targeting Isn’t Dead, You’re Just Using Them Wrong

Every few months, someone declares interest targeting is dead on Facebook. And sure, if you’re expecting it to drive the same ROAS as your best-performing...

John VickeryJohn Vickery|March 27, 2025
PPCSEO

Google Search Said ‘Yes’ and ‘No’ to the Same Question. So That’s Fun.

We searched “Are display campaigns good?”: Google said yes.Then we searched “Are display campaigns bad?”:  Google also said yes. Cool. Super helpful. This is exactly...

✉️ Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

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Grant McKinstrieGrant McKinstrie|November 1, 2024
AmazonIndustry InsightsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – November 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. November is here, and we have another Digital Marketing Industry...

Jordan LaganJordan Lagan|September 17, 2024
PPCSEO

Introducing DataPulse: Your Free All-in-One Digital Marketing Dashboard

Tired of juggling multiple tools to track your marketing performance? So were we! That’s why at Digital Position, we created DataPulse – a 100% free...

Jordan LaganJordan Lagan|April 11, 2024
PPCSEO

Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial

Edit: 8/7/2024 What happens if you miss the deadline? If you miss the deadline on 8/13/24, don’t worry. Your conversion tracking won’t break overnight. Checkout.liquid...

More Posts

Jordan LaganJordan Lagan|March 26, 2025
PPC

GTM to Automatically Add a Google Tag to All Properties in April

Google’s making a behind-the-scenes change to how Google Tag Manager (GTM) works with Google Ads—and it’s happening on April 10. If you’re like most advertisers,...

John VickeryJohn Vickery|March 25, 2025
NewsPPC

Google Just Gave Us Search Term Visibility in PMax: What It Means For You

Big update from Google: Performance Max campaigns now include actual search term visibility, and yes, you can finally add negative keywords straight from the Search...

John VickeryJohn Vickery|March 24, 2025
PPC

The Meta Ads Structure Every Business Should Be Using

TLDR:  Facebook Ads have changed. If you’re still running campaigns the way you did a few years ago: splitting audiences into dozens of ad sets,...

John VickeryJohn Vickery|March 21, 2025
NewsPPC

Bing Is Testing More Ads In Search Results: What You Need To Do

Bing is testing an even more ad-heavy search results page, and it’s not great news for organic traffic. Some users are seeing seven or more...

Shaina AbramsonShaina Abramson|March 12, 2025
Amazon

Amazon Trends for 2025: What Sellers Need to Know

Amazon is making some big changes in 2025, and if you’re not ready, they could hit your bottom line hard. From a new reimbursement policy...

John VickeryJohn Vickery|March 11, 2025
NewsPPC

Google’s Launches New Upgrades To Display Ads: Are They Still Useless?

Google just dropped a bunch of updates to boost the reach and performance of Display ads. They’ve added more inventory on Connected TV platforms like...

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