Schema Generator Tool

Schema markup, also known as Structured Data, is becoming increasingly more important to search engines like Google as they crawl your pages. Use our Schema Markup Generator below to create them quickly and easily.

Select your schema type:


Select the Schema type from the drop down menu above and fill out the relevant information in the form that pertains to the page you’d like to tag. Next, click submit and your specified schema will be generated. From there you can copy it to your clipboard and it will be ready to implement on your site!

Schema markup helps search engines like Google understand the information on your web pages. When used properly it allows search engines to display elements of your content as rich results, which will be displayed in the SERP to include information about the page or business. This can help your SEO efforts by increasing website traffic and conversions.

Imagine a person is trying to read a book in Japanese but they don’t understand Japanese. If you take the book and write an English translation of each line in the book, the person will be able to read the book and understand everything that is written in English. Essentially, your schema is a translator that helps Google understand your website.

There are some things about your website that it cannot detect just by parsing through the source code. But you can ‘translate’ your page for search engines using Schema Markup code.

There are a lot of different types of schema, but our tool focuses on a subset of those which are supported by Google. Our tool can generate the following types of schema markup:

  • Faq
  • Local Business
  • Video
  • Article
  • Review
  • Product
  • Breadcrumb
  • Event
  • How To
  • Job Posting
  • Organization
  • Website

JSON-LD (Recommended): JSON-LD (JavaScript Object Notation for Linked Data) is the most widely recommended format for implementing schema markup. It is easy to implement and is generally preferred because it doesn't require any specific changes to the HTML.

Microdata: Microdata is an older and more complex format that can be embedded directly into the HTML of a webpage. It involves adding specific attributes to HTML tags to provide structured data.

RDFa (Resource Description Framework in Attributes): RDFa is another format for expressing structured data that can be added to HTML. It allows you to specify structured data directly within the markup of the web pages.

Note: Our Schema Markup Generator Tool uses JSON-LD format as per Google’s recommendation but the other formats are valid as well (for now).

As a team that has worked with hundreds of clients and thousands of websites over the years we’ve been in business, we always see websites that are either incorrectly tagged or not using schema markup at all in their source code.

Google is getting better at interpreting the information about a page just by scanning it, but for now it’s still relying heavily on structured data to organize the SERPs.

Using Schema Markup doesn’t improve rankings directly, but there is an extremely high impact on click through rate if you use structured data and if Google displays rich snippets on your listings. Google has also said that it uses structured data occasionally to generate meta titles and meta descriptions for the SERPs. It’s more important than ever to have your pages accurately tagged, so please use our Schema Markup Generator Tool to help you do so.