Creators choose you.
Weak offers and slow replies get ignored. Commission-only launches get a trickle.
managementThe fastest growing ecommerce brands are using Trybe. We’ll run yours.
Trybe is commission-based UGC: creators earn a cut of the sales their videos drive, not a fee per video. We run the whole program for you, from creator recruiting and reviews to the Meta partnership ads, the same way we do for BrickHouse Nutrition.
For Shopify stores. Trybe uses your Shopify sales to pay creator commissions.
- 100–200submissions a week at BrickHouse Nutrition
- 72%approval rate
- 2 business daysto review every submission
Why Trybe programs stall: not enough ads, ads that don’t convert and creators who don’t stick around.
John Vickery, Senior Strategist
Running creator programs for
What it looks like at BrickHouse Nutrition
- 2.6×higher CTR than non-Trybe ads
- ~60%cheaper clicks than non-Trybe ads
- 1,300approved submissions since launch
- 100 creators in the program
- 4.9 stars from Trybe creators
- Same ROAS at scale
- 72% approval rate
Real creator videos from the BrickHouse Nutrition (opens in a new tab) Trybe program.
How we run your Trybe program
Once you’re set up, the program runs on a weekly loop. Every pass makes the next round of content better.
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Step 1: Creators make content.
Briefs built from persona and angle research. Creators get one clear content idea a week.
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Step 2: We review every video.
A decision within 2 business days, with notes. “Fine” doesn’t make the cut, and claims get checked.
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Step 3: We find the winners.
Approved videos go live as Meta partnership ads at least twice a week, tested by product and angle.
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Step 4: Creators hear what’s working.
Every Friday, ad results decide which angles to add or cut, and the brief changes that week.
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Step 5: Winners get scaled.
Winning videos get budget, and proven creators get paid more to keep making them.
What onboarding looks like
Trybe takes time to build. Here’s the real timeline from signature to steady output.
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Week 1
Kickoff and access.
You set up the Trybe account, payment method and Shopify app. We pick products by SKU margin and build the creator brief, claims doc, product import and payouts.
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Week 2
First samples out.
About 30 targeted invites a day start, inbound applicants get approved and samples ship to creators who post, two products max.
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Weeks 3–4
First approved videos.
Reviews, revisions and the first videos built into Meta.
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Week 6+
Steady output.
Weekly brief updates, winners scaled, full review volume from month two.
What we’ll need from you
- A Trybe business account with owner access for us
- A payment method on file (ACH costs less in fees than card)
- The Trybe app installed in Shopify, plus Meta access
- Decisions on eligible products, sample budget, payout and claims limits
Black Friday, Cyber Monday and holiday programs are closed for this year. A new program spends its first month on setup. Creators need product in hand, time to film and your approval before anything posts, and that runs past the holiday window. Start now and you’ll go into Q1 with creators live and content ready.
Why most brands stall on Trybe
Signing up is free. Getting UGC ads that sell out of it is a full-time job.
Trybe brand health score
Slow brands sink in creator search.
Trybe scores every brand on how reliable it is to work with, and healthier brands get priority in creator search. A bad score kills a program’s momentum.
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Review speedTime from submission to a decision
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Reply speedTime for creators to hear back in chat
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Time to liveTime from approval to running in your ad account
We run all three for you, so your score stays high.
Submissions never stop.
Reviewing and coaching every video, every week, is where programs fall apart.
The math isn’t obvious.
Payouts, samples and ad spend have to work for creators and your margins.
Great videos, wasted spend.
Dump 100 videos in one ad set and most never get a fair test.
Pricing
We price on how many submissions we commit to review each month, not on approved videos. Reviewing 100 videos is the same work whether 20 or 70 make it.
Every program includes
- Creator sourcing and management
- Creator brief builds
- Content feedback and revisions
- Community building and creator communication
- Creative strategy and sample management
- Every submission reviewed within 2 business days
The $2,500 onboarding fee covers the first month of setup: creator brief, product claims doc, product import, payouts, creator chat and the first sourcing batch.
Trybe management is sold alongside our Meta ads management, priced on your ad spend.
Full review volume starts in month two; month one is setup. Unused review capacity doesn’t roll over. Not included: creator commissions and fees, Trybe’s platform fee (up to 1.5% of attributed sales), sample product and shipping, and ad spend.
Is your brand ready for Trybe?
Answer 4 questions. We’ll tell you whether to start now, what to fix first, or whether Trybe isn’t the right fit yet.
Trybe FAQ
What is Trybe?
Trybe is a creator platform for commission-based UGC (also called performance-based UGC). Creators film videos for your products, you run them as ads, and creators earn a commission on the sales their videos drive instead of a flat fee per video.
Is Trybe legit for brands?
Yes. It connects to Shopify and Meta, sample orders flow into Shopify like any other order, and Trybe handles creator payouts on the billing cycle you choose. TikTok and AppLovin are supported too.
Does Trybe work with WooCommerce or BigCommerce?
Not directly. Trybe connects to Shopify: it reads your sales to pay creator commissions, and sample orders flow through Shopify. WooCommerce, Magento and BigCommerce stores would need a custom connector app, so for now we take on Shopify brands only.
How long until we see results?
First samples ship in week 2 and the first approved videos usually land in weeks 3–4. Expect about six weeks to steady output and two to three months before the program runs smoothly.
Why do you need access to our Meta ad account?
Because that’s where Trybe videos win or lose. Each video gets few impressions on its own, so we build them into a testing structure by product and angle at least twice a week. That’s also why we only run Trybe alongside Meta management.
How is Trybe different from Insense or Billo?
Most UGC platforms charge per video. Trybe is commission-based: it pays creators mostly on the sales their ads drive, which moves the risk off you: a video that never sells costs you the product and little else.
What does Trybe cost on top of your fee?
Creator commissions and any flat fees you set, Trybe’s platform fee (up to 1.5% of attributed sales), sample product and shipping, and the ad spend to run the videos.
Do we approve videos before they run?
Yes. We give creators the first round of feedback, then you can approve or request changes. We keep turnarounds short so creators keep submitting.
Why not start with a 10-video test?
At that size each video works out to about $300, the same as any other UGC buy. Trybe’s advantage is volume: finding a winner usually takes 50–80 videos.
How do you keep samples under control?
Every request is approved against a sample budget you set. Creators get two products max and no second sample until they post.
Let’s build your Trybe program.
30-minute call. We’ll look at your current ads and offer and tell you honestly whether Trybe makes sense.