The Google Display Network can be complicated, especially when the goal is to drive conversions and revenue. Luckily Google has made Display advertising easier by creating Smart Display campaigns. The Smart Display campaigns use Google’s machine learning to automatically create image, native and text ads across the GDN in any size or format. Google also […]
Just like any ordinary Monday, I was going through client accounts, making improvements and mining data for weekly reports. As I was deep into an analysis, the phone rang. It was a Google Representative apparently from a team that wanted to know more about my PPC efforts. Yup, he was calling a marketing agency to […]
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