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John VickeryJohn Vickery|August 22, 2025
PPC

Meta Ads Artificially Boosted Shop Ads Performance 

A former Meta product manager just revealed that Meta’s Shops Ads performance metrics were inflated, by up to 19%. This isn’t a small rounding error....

John VickeryJohn Vickery|June 26, 2025
PPC

Meta Ads Incremental Attribution: Is The New Feature Worth It?

Meta’s Ads Manager now includes a new setting: Incremental Attribution. This option shows you conversion lift, basically, what sales wouldn’t have happened if your ads...

John VickeryJohn Vickery|June 3, 2025
PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

John VickeryJohn Vickery|May 21, 2025
News

Meta’s New “Top Creative Themes” Feature Just Dropped

Meta is finally giving us more insight into what’s actually working in our ads, and it’s long overdue. They just rolled out a new reporting...

✉️ Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

Featured

John VickeryJohn Vickery|June 3, 2025
PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

More Posts

John VickeryJohn Vickery|April 1, 2025
PPC

Facebook Ad Audience Targeting Isn’t Dead, You’re Just Using Them Wrong

Every few months, someone declares interest targeting is dead on Facebook. And sure, if you’re expecting it to drive the same ROAS as your best-performing...

John VickeryJohn Vickery|March 24, 2025
CMOIndustry InsightsPPC

The Meta Ads Structure Every Business Should Be Using

TLDR:  Facebook Ads have changed. If you’re still running campaigns the way you did a few years ago: splitting audiences into dozens of ad sets,...

John VickeryJohn Vickery|March 3, 2025
News

Instagram Might Launch a Standalone Reels App: Here’s What That Means for Marketers

Instagram is working on a separate app for Reels, trying to compete more aggressively with TikTok. Meta is banking on TikTok’s uncertain future and trying...

John VickeryJohn Vickery|February 24, 2025
CreativeNews

Instagram’s New Ad Format Pays Creators to Comment On Posts

Instagram is rolling out a new ad format called Testimonials, allowing brands to pay creators to leave endorsements in the comment section of their posts....

Elliot TousleyElliot Tousley|February 20, 2025

Crowded Cast: How Social Media Toppled Traditional Celebrity Power

Opinion from Elliot Tousley I still remember the exact moment I realized award shows just didn’t matter to me anymore. A few days ago, I...

John VickeryJohn Vickery|February 13, 2025
AmazonCreativeNewsPPCSEO

Digital Position’s Digital Marketing Trends For 2025

TLDR:  Big changes are coming to digital marketing in 2025, and if you want to stay competitive, you’ll need to keep up. From Google’s rising...

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