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The 2025 Amazon Black Friday Checklist: Are You Prepared?

Black Friday and Cyber Monday are one of the highest-pressure, highest-opportunity stretches of the year for Amazon sellers. If you’re not laying groundwork by early...

John Vickery|August 11, 2025

NewsPPCSEO

Shared ChatGPT Conversations Are Now on Google Search

Google just started indexing shared ChatGPT conversations, and a lot of people had no idea that was even possible. If you’ve ever clicked “Share” on...

John Vickery|August 8, 2025

PPCSEO

Building a Killer E-commerce Marketing Team: Scaling for 6-Figure Brands

“What if I build the team wrong and it sets us back 12 months?” That’s a question that e-commerce founders and decision-makers worry about a...

John Vickery|August 6, 2025

NewsPPCSEO

Google Homepage Is Introducing New AI Mode Feature

Google just dropped a new “AI Mode” button on the Google.com homepage, right next to the search box, and it’s about to change how users...

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Shaina Abramson|April 21, 2025

AmazonNews

Amazon Prime Day 2025 Is Now Four Days Long – You Need To Start Preparing

Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead...

Shaina Abramson|August 5, 2025

Amazon

Amazon Pulls Out Of Google Shopping Ads

Amazon just completely pulled out of Google Shopping ads, and if you’re not looking closely, you might miss the immediate impact it’s already having on...

Jordan Lagan|August 4, 2025

NewsPPCSEO

Shopify Checkout Extensibility Deadline (August 28, 2025) Is Coming. Here’s How to Not Screw It Up

Shopify’s next major Checkout Extensibility milestone is approaching fast. On August 28, 2025, Shopify will begin shutting down additional scripts, apps with script tags, and...

John Vickery|August 1, 2025

Feed ManagementNewsPPC

Google’s New AI Shopping Tools Are Here: Is Your Feed Ready?

Google just made online shopping way smarter, and they didn’t even make a big deal about it. They dropped AI-powered try-ons, smarter price tracking, and...

John Vickery|July 30, 2025

NewsPPC

Google Ads Now Tracks Branded Search as a Conversion: Here’s What To Do

You need to hear this: Google just rolled out a brand-new conversion action called “Branded Searches,” and it’s about to change how we track and...

John Vickery|July 28, 2025

News

The 2025 B2B CMO Playbook: Surviving Budget Cuts, AI Disruption & Privacy Laws

You spent months perfecting your B2B marketing playbook, finally cracked the code on lead generation, and got your team humming. Sadly, that playbook is about...

John Vickery|July 24, 2025

News

OpenAI Developing A Shopping & Checkout Feature Directly In ChatGPT

OpenAI is making a big move toward turning ChatGPT into a shopping platform. They’re developing an integrated shopping and checkout system within ChatGPT, where users...

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Recent Posts

The 2025 Amazon Black Friday Checklist: Are You Prepared?

Shared ChatGPT Conversations Are Now on Google Search

Building a Killer E-commerce Marketing Team: Scaling for 6-Figure Brands