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About the Author

John 1

John Vickery

PPC Account Lead

Hey there, John here! I'm a PPC Account Lead at Digital Position who joined the team in 2023. Before joining DP, I worked as a Paid Search Coordinator, driving strategy for clients across the United States in the home service industry. I have a BSBA in Marketing & a minor in Psychology from Elon University. Outside work, you can find me perfecting my swing on the golf course, creating content on social media, or trying the latest Disney World attractions.

More From John
NewsPPCSEO
October 27, 2025

Google Shopping Just Opened Subscriptions for Physical Goods

Google just made a major move that’s going to change how a lot of brands think about Shopping ads. Subscriptions are now officially allowed in...

NewsSEO
September 29, 2025

Google’s Negative Keyword List Limit May Have Just Doubled

A change quietly surfaced inside Google Ads: some advertisers are now able to add more than 5,000 negative keywords to a campaign-level negative keyword list,...

NewsPPC
September 24, 2025

Google Is Loosening the Reins in Performance Max… Again

Google just rolled out a new setting inside Performance Max campaigns called “Smart Bidding Exploration.” This toggle changes how your ROAS targets behave, and it’s...

SEO
September 22, 2025

This Is Why Your Website’s Organic Impressions Plummeted This Month

Google is testing a change that could quietly break some SERP behaviors: the num=100 parameter, which normally lets users force Google Search to display up...

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NewsPPCSEO

Google Shopping Just Opened Subscriptions for Physical Goods

John VickeryJohn Vickery
|Oct. 27, 2025

Google just made a major move that’s going to change how a lot of brands think about Shopping ads. Subscriptions are now officially allowed in Google Shopping, for physical goods, not just digita...

NewsSEO

Google’s Negative Keyword List Limit May Have Just Doubled

John VickeryJohn Vickery
|Sep. 29, 2025

A change quietly surfaced inside Google Ads: some advertisers are now able to add more than 5,000 negative keywords to a campaign-level negative keyword list, despite Google’s official cap being ...

NewsPPC

Google Is Loosening the Reins in Performance Max… Again

John VickeryJohn Vickery
|Sep. 24, 2025

Google just rolled out a new setting inside Performance Max campaigns called “Smart Bidding Exploration.” This toggle changes how your ROAS targets behave, and it’s already showing big shifts...