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About the Author

John 1

John Vickery

PPC Account Lead

Hey there, John here! I'm a PPC Account Lead at Digital Position who joined the team in 2023. Before joining DP, I worked as a Paid Search Coordinator, driving strategy for clients across the United States in the home service industry. I have a BSBA in Marketing & a minor in Psychology from Elon University. Outside work, you can find me perfecting my swing on the golf course, creating content on social media, or trying the latest Disney World attractions.

More From John
PPC
August 22, 2025

Moving to MER Is Now More Important Than Ever

We’ve known for years that in‑platform reporting often inflates performance, with overlaps and double-counted conversions across different channels. And with data privacy laws breaking attribution...

NewsPPC
August 20, 2025

Google Ads Launches “Share of Cost” To Performance Max

If you’ve ever run a Performance Max campaign and felt like you were throwing budget into a black box, you’re not alone. Google just released...

NewsPPCSEO
August 11, 2025

Shared ChatGPT Conversations Are Now on Google Search

Google just started indexing shared ChatGPT conversations, and a lot of people had no idea that was even possible. If you’ve ever clicked “Share” on...

PPCSEO
August 8, 2025

Building a Killer E-commerce Marketing Team: Scaling for 6-Figure Brands 

“What if I build the team wrong and it sets us back 12 months?” That’s a question that e-commerce founders and decision-makers worry about a...

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PPC

Moving to MER Is Now More Important Than Ever

John VickeryJohn Vickery
|Aug. 22, 2025

We’ve known for years that in‑platform reporting often inflates performance, with overlaps and double-counted conversions across different channels. And with data privacy laws breaking attribut...

Feed ManagementNews

Why Shopify’s ‘Migrate’ Banner Doesn’t Always Mean You Need to Switch

Daniel LaganDaniel Lagan
|Aug. 22, 2025

Shopify is showing merchants a “migrate” warning for the Google & YouTube app — and it looks urgent. But do you actually need to switch? In this guide, we break down what the message mea...