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Recent Posts

Steve CozzolongoSteve Cozzolongo|October 30, 2025
CMOCreativePPCSEO

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s...

Steve CozzolongoSteve Cozzolongo|October 29, 2025
CMOCreativeIndustry InsightsPPC

The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?

If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in...

John VickeryJohn Vickery|October 27, 2025
NewsPPCSEO

Google Shopping Just Opened Subscriptions for Physical Goods

Google just made a major move that’s going to change how a lot of brands think about Shopping ads. Subscriptions are now officially allowed in...

John VickeryJohn Vickery|September 29, 2025
NewsSEO

Google’s Negative Keyword List Limit May Have Just Doubled

A change quietly surfaced inside Google Ads: some advertisers are now able to add more than 5,000 negative keywords to a campaign-level negative keyword list,...

✉️ Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

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John VickeryJohn Vickery|June 13, 2025
Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John VickeryJohn Vickery|June 3, 2025
PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Shaina AbramsonShaina Abramson|April 21, 2025
AmazonNews

Amazon Prime Day 2025 Is Now Four Days Long – You Need To Start Preparing 

Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead...

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John VickeryJohn Vickery|September 24, 2025
NewsPPC

Google Is Loosening the Reins in Performance Max… Again

Google just rolled out a new setting inside Performance Max campaigns called “Smart Bidding Exploration.” This toggle changes how your ROAS targets behave, and it’s...

John VickeryJohn Vickery|September 22, 2025
SEO

This Is Why Your Website’s Organic Impressions Plummeted This Month

Google is testing a change that could quietly break some SERP behaviors: the num=100 parameter, which normally lets users force Google Search to display up...

John VickeryJohn Vickery|September 5, 2025
PPC

Google Is Getting Lax With Its Shopping Ads Policies, And It’s Working

There’s been a major shift happening inside Google Shopping, and no one’s really talking about it, because Google isn’t making a big announcement.  The signs...

John VickeryJohn Vickery|September 2, 2025
AmazonPPCSEO

The Official eCommerce Marketing Playbook For Q4 2025

Q4 is coming up fast, and if you’re not preparing now, you’re behind. We pulled together a clear, actionable playbook to help you get the...

John VickeryJohn Vickery|August 28, 2025
CreativeNewsPPC

Google Ads Doubles Down On Creative-Lead Commerce With Asset Studio Beta

Google Ads just dropped Asset Studio into beta, an in-platform creative suite that lets you generate, edit, and test assets without ever leaving the Ads...

John VickeryJohn Vickery|August 22, 2025
PPC

Meta Ads Artificially Boosted Shop Ads Performance 

A former Meta product manager just revealed that Meta’s Shops Ads performance metrics were inflated, by up to 19%. This isn’t a small rounding error....

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