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Q4 is coming up fast, and if you’re not preparing now, you’re behind. We pulled together a clear, actionable playbook to help you get the most out of your spend and strategy from mid-September through the end of the year. This is based on real performance data, trends we saw last year, and how consumers…
Black Friday and Cyber Monday are one of the highest-pressure, highest-opportunity stretches of the year for Amazon sellers. If you’re not laying groundwork by early September, you’re already playing catch-up. The brands that crush BFCM don’t guess, they prepare early, optimize every touchpoint, and make decisions based on data, not gut. Prime Day 2025 was…
Amazon just completely pulled out of Google Shopping ads, and if you’re not looking closely, you might miss the immediate impact it’s already having on revenue, traffic, and auction dynamics. This went into effect on July 23rd. Within 48 hours, Amazon’s impression share dropped from roughly 60% to 0% in major global markets. That’s not…
Your Amazon Storefront is more than just a place to list your products. It’s your brand’s home on Amazon, and a big part of how customers view you. With more people shopping by brand and using Amazon like a product search engine, a polished, high-performing Storefront can help you stand out, earn trust, and drive…
Amazon is officially watching everything now, and not just what you do on their platform. A quiet but major update just rolled out: Amazon is using AI to scan your brand’s external website, images, and marketplace listings for compliance issues. Yep, you can be fully compliant on Amazon and still get flagged for something you…
Amazon’s testing a new two-part product title format, and while there’s no official launch date yet, this update has the potential to shake up how your products rank and perform. The new format splits titles into two sections: a short “Core Product Title” and a separate “Product Highlights” section that will showcase benefits and features….
Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead of two. That makes it the longest Prime Day in U.S. history, and yes, it’s going to have a big impact on planning, inventory, and how brands show up during…
Amazon is making some big changes in 2025, and if you’re not ready, they could hit your bottom line hard. From a new reimbursement policy that could cut into your profits to updated product title requirements, Amazon is tightening the rules. And while they’ve promised no new fees, we’re not convinced it’s all good news….
Amazon Ads are changing fast, and if you’re not paying attention, you’re already behind. Every year, competition gets tougher, costs go up, and new ad formats shake things up. What worked last year might not cut it in 2025. Staying ahead means knowing where Amazon is headed and adjusting your strategy before everyone else catches…
A consumer-driven boycott is picking up steam, taking aim at Amazon, Walmart, Target, and other major retailers. Led by The People’s Union USA and its founder “TheOneCalledJai,” the movement is pushing for an economic blackout on February 28, followed by a week-long boycott of Amazon from March 7-14. The protest stems from companies scaling back…
