GA4 vs UA: 5 Key Differences
It’s no secret that Google contains the lion’s share of the search engine market. If you aren’t on Google, you just aren’t relevant. As a brand or marketer, you’ve been eagerly (or anxiously) awaiting the sunsetting of UA in favor of Google Analytics 4 (GA4). Whether you consider this good news or not, buckle up, it’s happening. Approaching this extremely significant change can be daunting. You may ask yourself many questions, including “How will this affect my business?”, “How do I use GA4?”, “What are the differences?” and other forward-looking questions. With our top goal of keeping you well-informed, Digital Position has compiled a list of the most significant changes so that you can easily make informed decisions for your business and transition into this new phase. What is GA4? Google Analytics 4 is...