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Services:
PPC
Industry:
Food
Platforms:
Google
Type:
B2C Ecommerce

John absolutely rocketed CheeseButta's PPC Revenue in 2023. 🚀

Dec 1, 2023
John 1

"PPC is a very effective way to get a brand's product out there. The world is your oyster in terms of how you wish to present yourself. Crafting unique messaging with high-intent user targeting can prove to be incredibly fruitful for a business's success."

  • We tested new user audiences To show ads to those who are most likely to purchase.
  • We created new product bundles to increase AOV.
  • We then advertised these bundles with dedicated landing pages.
  • We revamped ad copy to focus on the application of the product and added reviews for social proof.

Results:

PPC Revenue
57% Up Arrow
PPC ROAS
77% Up Arrow
PPC AOV
135% Up Arrow
We determined that application-based audiences performed the best over foodies and cheese lovers.
Introducing product bundles with dedicated landing pages helped improve our AOV and return dramatically.
These tests help us gain a 77% increase in PPC ROAS YoY
We also saw a 57% increase in PPC Revenue! 😄

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