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Services:
PPC PPC
Industry:
Sports Retail Apparel
Platforms:
Google Instagram Instagram
Type:
B2C Ecommerce

Anne creates some serious momentum with her Outway Socks account build.

Nov 1, 2023

Problem: Outway needed a successful account structure, stat!

Anne 1

"Thanks to our propietary account building tools we were able to build a successful account structure within a short timeframe. Our team collaborates on all our account builds and we worked together to ensure a successful launch before a busy holiday season!"

  • Anne prepped early and built PMax shells and requested Brand Name negatives to be added (since this can take several days for Google to turnaround).
  • Our campaign builder tool (custom-built by our awesome dev team) has totally streamlined our initial account build set up.
  • Frank helped with refinements to the account to hit crazy deadlines!
  • All in all, we got the account build for Outway socks turned around for launch in just a couple days timeframe.

Results:

Account Structure Built and Launched
2 Days Up Arrow
Here's a transformation of a title we've done for Outway, following Google's best practices and making sure their socks really stand out from competitors.

Frank brings some awesome growth for Outway. 🔥

Nov 1, 2023

Problem: We launched a much-needed account build within the 2 most important months of the year for Outway.

Frank 1

"Anne's account build and Digital Position's internal structure allowed me to scale Outway in the first month of management, and capitalize on a ton of profitable traffic during BFCM and holiday."

  • We took over management in the late stages of October...aka the most important time of the year for the client before BFCM and holiday.
  • We rushed the account build process and launched out structure on November 1.
  • In our first month of management, we spent $65,526 which was more than the previous 5 months combined. We were seeing so much success for BFCM, they client kept increasing our budget allocation.
  • We significantly reduced their reliance on branded spend and drove a ton of new customers with stronger prospecting techniques.

Results:

Ad Spend (YOY)
26% Up Arrow
Traffic (YOY)
77% Up Arrow
Revenue (YOY)
41% Up Arrow
ROAS (YOY)
37% Up Arrow
From the date we took over, ROAS turned green after 9 straight months of being in the red. Right in time for crunch time in November & December!

How you do one thing is how you do everything.

You need someone in your corner willing to track, strategize, and, not just manage, but absolutely conquer your marketing. Luckily for you, that's what we do best. We're ready when you are.

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