Digital Marketing Resources

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Recent Blog Posts

Get the latest digital marketing news and updates from our team of experts.

CMOPPC

Why does my Google Ads and Meta Ads data not match Shopify?

Steve Cozzolongo

|Nov. 24, 2025

Sorry to be the bearer of bad news, but your ad tracking data is lying to you. It’s not accurate, and you shouldn’t trust it. If you’ve ever stared at Google Ads and Shopify and wondered why ...

CMOCreativeIndustry InsightsPPCSEO

Why Are my Facebook and Instagram Ads Not Working?

Steve Cozzolongo

|Nov. 11, 2025

One of the best “secrets” to creating ads that beat your ROAS goals, is not starting with ads at all. Start with Organic content that is engaging, educational and entertaining. Test this c...

CMOCreativePPCSEO

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

Steve Cozzolongo

|Oct. 30, 2025

If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s a bunch of discount-driven carousels, some generic produ...