Digital Marketing Resources

A former Meta product manager just revealed that Meta’s Shops Ads performance metrics were inflated, by up to 19%. This isn’t a small rounding error. It was due to counting shipping and taxes a...

Shopify is showing merchants a “migrate” warning for the Google & YouTube app — and it looks urgent. But do you actually need to switch? In this guide, we break down what the message mea...

If you’ve ever run a Performance Max campaign and felt like you were throwing budget into a black box, you’re not alone. Google just released a new “Share of Cost” toggle inside PMax that f...