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About the Author

Grant 5

Grant McKinstrie

CEO

Grant McKinstrie LinkedIn

Hey I'm Grant, the CEO of DP, it's nice to meet you! Currently residing in Charlotte, NC with my amazing Fiancé, Sarah, and our handsome pup Onyx. If I'm not at the gym trying to be as strong as Steve, then I'm finding something competitive to play between video games (currently on a Fortnite kick), board games, disc golf, basketball, you name it. Always down for a challenge.

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Phantom Progress: Why Your Marketing Looks Busy But Your Business Isn’t Growing

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Welcome to the first DigitalPulse of 2025! We’ve cut through the noise to bring you what actually mattered in January from the digital marketing world. No jargon, no fluff,...

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Welcome to the last Digital Marketing Insights that covers 2024. Instead of highlighting only within December, we’ve taken all the most important insights from the...

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Recent Blog Posts

Get the latest digital marketing insights from our team of experts.

Industry Insights

Stop running one playbook for every brand: Use The 4-quadrant Ecommerce Growth System

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|Jun. 17, 2026

Why a snack company, a flag company, a furniture company, and a fitness rower shouldn’t share a marketing strategy, and the system we use to make sure they don’t. Steve Cozzolongo Jun 17, 2026 ...

Industry Insights

Phantom Progress: Why Your Marketing Looks Busy But Your Business Isn’t Growing

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|Apr. 2, 2026

Your Amazon agency says attributed revenue is up 22%. Your Meta contractor says 34%. Your in house Google team says 11%. And your contribution margin dropped 5%. Everyone is winning. Except your bu...

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How to Fix Your Brand Reputation in 2 Hours with AEO

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|Mar. 23, 2026

One Reddit post spent more than a year ruining Park Seed’s reputation. It wasn’t some viral rant or really even all that negative. No joke, it was literally a complaint about a $0.01 charge. Bu...