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Google’s latest AI Mode update embeds ads, offers, and checkout inside AI-generated answers, and that change will break most of the assumptions brands still make about how Google Ads works. It’s just a matter of time before Gemini is fully integrated into Google Ads, and (probably) ChatGPT into Bing Ad, so the time to begin…
TL;DR This case study outlines the exact structural and technical changes required to rank in AI product recommendations. How to Actually Show Up in AI Answers Peter Millar had strong brand recognition and healthy traditional SEO performance. But AI product recommendations rarely included them. They already had the authority they needed. We just had to…
TL;DR AI answer engines like ChatGPT and Grok don’t recommend products based on info from some master database. They take information from sources they understand to be experts in the space. The problem for most brands is that product pages alone don’t signal expertise. Content that educates customers on your product is still important, but…
You can influence what AI tools like ChatGPT say about your brand, and you can do it fast. For our client Park Seed, a single Reddit thread ranked on Google page one within hours and AI answers started citing that thread almost immediately. Reddit moves faster than traditional SEO. And that’s important because AI systems…
Teams debate Meta vs Google. They argue about creatives, bids, and attribution models. Meanwhile, the real variable shaping performance never gets named: What kind of products are we actually selling? One of the fastest ways we pressure-test a brand’s strategy is by classifying it by buying behavior. There are four core e-commerce product types. Each…
ChatGPT users can buy from Shopify stores right from their chat as of January 2026, in case you missed the announcement. That means a customer can ask ChatGPT for advice, get a specific product recommendation, and then complete the purchase without ever going to your store. No Google search, no Amazon links, and no ads…
The biggest difference between the marketing results professional agencies achieve and the performance an average internal team can pull off has little to do with the creative we output. It’s mostly structural: How decisions get made. What gets prioritized. And what doesn’t get worked on even when the CEO’s professional YouTuber nephew is sure that…
We’re already seeing major changes in e-commerce digital marketing in 2026. Some of the most common tactics marketers have relied on for years are becoming less and less useful every day. If you’re not already adapting your marketing strategy to the tactics working now in 2026, it’s probably already affecting your revenue. You just haven’t…
ChatGPT giving users the ability to research and buy products without ever leaving the chat created a new, powerful sales channel for many Shopify stores. It also broke ROAS-focused strategy. ROAS was every marketer’s favorite metric, but it’s been a shaky way to run an e-commerce business for a few years now. ChatGPT’s in-chat purchases…
You don’t need a big budget to get huge results with influencer campaigns. Our recent campaign for luxury handbag brand Dooney and Bourke delivered a 7-figure bump in revenue from a 5-figure spend. Even for a professional marketing agency like Digital Position, a campaign that delivers a 183x ROI is one worth deconstructing and learning…
