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ChatGPT giving users the ability to research and buy products without ever leaving the chat created a new, powerful sales channel for many Shopify stores. It also broke ROAS-focused strategy. ROAS was every marketer’s favorite metric, but it’s been a shaky way to run an e-commerce business for a few years now. ChatGPT’s in-chat purchases…
You don’t need a big budget to get huge results with influencer campaigns. Our recent campaign for luxury handbag brand Dooney and Bourke delivered a 7-figure bump in revenue from a 5-figure spend. Even for a professional marketing agency like Digital Position, a campaign that delivers a 183x ROI is one worth deconstructing and learning…
BrickHouse Nutrition’s 2025 results are a great example of how modern ecommerce growth actually works when customers research, compare, and distrust everything by default… especially in competitive categories like supplements. As soon as 2025 ended, we reviewed the spreadsheets, crunched the numbers, and tallied up all the wins and losses from this 7-figure spend, and…
Summary: How AI Changed Search and Attribution Google Search still captures revenue, but it no longer creates demand the way it once did. In 2025, AI tools like ChatGPT and Gemini took over discovery, research, and evaluation, forming buying decisions before users ever reach Search. As a result, Google’s revenue appears strong due to last-click…
One of the best “secrets” to creating ads that beat your ROAS goals, is not starting with ads at all. Start with Organic content that is engaging, educational and entertaining. Test this content for free on your organic social channels. If it performs well, then start putting money behind it and run it as ads. It’s…
If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in channel-first mode, chasing algorithms, trends, and quick wins. But in 2025, the brands that win are the ones that lead with story building trust and resonance before they ever run…
“What if I build the team wrong and it sets us back 12 months?” That’s a question that e-commerce founders and decision-makers worry about a lot more than they’d care to admit. I’ve analyzed dozens of companies that successfully navigated this transition from $5M to $15M+ revenue. Here’s the framework that worked, including the specific…
Google Ads just introduced AI Max, and it’s already starting to show potential for driving some interesting changes in how campaigns perform. As AI continues to evolve, Google is finding new ways to use it in its advertising strategies. AI Max is designed to push campaigns beyond traditional keyword match types and help advertisers target…
Running Google Ads and Microsoft Ads looks easier than ever. You can launch a campaign in minutes. The platforms walk you through setup. Automations are everywhere. But actually getting results? That’s getting tougher. You have fewer controls. Less visibility. More automation deciding where your money goes. It feels simple, until the performance drops and you…
TLDR: Facebook Ads have changed. If you’re still running campaigns the way you did a few years ago: splitting audiences into dozens of ad sets, manually adjusting bids, or over-segmenting your campaigns, you’re wasting budget and slowing down growth. Meta’s algorithm is more powerful than ever, but it needs data to work properly. And that’s…
