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SEO is always evolving, and staying ahead of trends is key to seeing success. As we get rolling into 2025, here are the top trends we believe will shape the year of search engine optimization. TLDR: 1. AI Overviews and Enhanced Organic Shopping Features Will Complicate Keyword Tracking What is Happening? AI tools like Google’s…
AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this point. I guess it makes sense, because their stock did this… AppLovin has been around for a while, having been established on 2012. But prior to breaking into e-commerce, AppLovin…
AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it this way, AppLovin used to serve ads for Angry Birds while you were playing Candy Crush. Now, they’re serving highly targeted ads for direct-to-consumer (DTC) brands in apps & games…
TLDR: Big changes are coming to paid advertising in 2025, and if you don’t want to fall behind, it’s time to pay attention to the landscape. 2024 was a huge year for digital advertising platformsl like Google Ads & Microsoft Ads, and we anticipate that there will be a number of fundamental changes in the…
Welcome to the last Digital Marketing Insights that covers 2024. Instead of highlighting only within December, we’ve taken all the most important insights from the year and boiled it down into one post. Subscribe to get monthly updates Get access to our industry trends newsletter delivered to your inbox so you never miss a beat….
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. With Black Friday and Cyber Monday being fresh on the mind, these marketing insights will primarily focus on performance and takeaways from the biggest e-commerce days of the year. Happy Holidays! Subscribe to get monthly updates Get access to our…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. November is here, and we have another Digital Marketing Industry Insights for you all! We ship these newsletters to our team and clients on the first of every month. With the digital marketing landscape moving so quickly, we truly believe…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. October is here, and we have another Digital Marketing Industry Insights for you all! We ship these newsletters to our team and clients on the first of every month. With the digital marketing landscape moving so quickly, we truly believe…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. September is here, and we have another Digital Marketing Industry Insights for you all! We ship these newsletters to our team and clients on the first of every month. With the digital marketing landscape moving so quickly, we truly believe…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. We’re welcoming August with another Digital Marketing Industry Insights for you all! We ship these newsletters to our team and clients on the first of every month. With the digital marketing landscape moving so quickly, we truly believe that keeping everyone…
