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Instagram is rolling out a new ad format called Testimonials, allowing brands to pay creators to leave endorsements in the comment section of their posts. Instead of producing full videos or photo content, creators can now write short, 125-character testimonials as a paid collaboration. The goal? Make influencer partnerships more seamless by integrating them directly…
A consumer-driven boycott is picking up steam, taking aim at Amazon, Walmart, Target, and other major retailers. Led by The People’s Union USA and its founder “TheOneCalledJai,” the movement is pushing for an economic blackout on February 28, followed by a week-long boycott of Amazon from March 7-14. The protest stems from companies scaling back…
Tracking lead form submissions in Google Ads has always been a bit of a headache—especially if you don’t have a dev team on standby. But Google just rolled out a new update to Google Tag Manager that makes setting up conversion tracking completely codeless. Via David Quaid on X That’s right—no more messing with JavaScript,…
Amazon is testing a new beta feature that could shake up eCommerce: “Shop Brand Sites Directly.” This update lets users discover products that aren’t even sold on Amazon but are available on brands’ own websites. When a shopper searches for an item in the Amazon app, they’ll now see both Amazon’s inventory and select external…
TLDR: Big changes are coming to digital marketing in 2025, and if you want to stay competitive, you’ll need to keep up. From Google’s rising ad costs to new players like AppLovin making waves, the game is evolving fast. 2024 set the stage with some major trends, but 2025 is where things are really going…
Google’s been talking a lot about “user navigation” lately, and it’s no passing comment. They’re doubling down on ad experiences that genuinely help people—not lead them astray with hidden fees or unclear CTAs. If your ad promises something, you’d better deliver that same promise on the landing page. No more burying details in the fine…
Welcome to the first DigitalPulse of 2025! We’ve cut through the noise to bring you what actually mattered in January from the digital marketing world. No jargon, no fluff, just the stuff you need to know to keep your strategy alive. Subscribe to get monthly updates Get access to our industry trends newsletter delivered to your inbox so you…
Performance Max has been one of the most frustrating campaign types for advertisers since its launch. It’s packed with automation, but until now, you had no control over where your ads showed up—which meant wasted spend, irrelevant traffic, and potential brand safety nightmares. That’s changing. Google has finally introduced placement exclusions for PMax campaigns via…
Google is shaking things up again. They’re rolling out major updates to their Demand Gen campaigns and saying goodbye to Video Action Campaigns, all about pushing advertisers to create more engaging visual content and measuring performance more effectively against social media campaigns. Let’s dive into what’s happening, how it impacts us and our clients, and…
Google is rolling out Search Max, a new campaign type that blends Broad Match, Performance Max , and Dynamic Search Ads into one fully automated search campaign. The pitch? More reach, more automation, and “smarter” targeting. The reality? Less control, higher potential costs, and a whole lot of AI deciding when and where your ads…
