How to Manage a Digital Marketing Agency

Whether you’re looking to hire an advertising agency or you’re having trouble managing your existing one, you don’t want to be stuck in a scenario where you’ve got two “sides” finger-pointing as the ship burns. Sadly, this occurrence happens far too often in the marketing world because of how difficult it can be to match […]

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Ecommerce SEO – Expert Strategies & Tips

To better assess our results, E-A-T is gaining an E: experience. In addition to expertise, authoritativeness, and trustworthiness, does content demonstrate some degree of experience? Learn more about how E-E-A-T is now part of our search rater guidelines — Google Search Central (@googlesearchc) December 15, 2022 A seismic shift occurred in 2020 as boatloads […]

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How To Optimize Your Google My Business

Neglecting your local Google My Business listing is the most common mistake we see local businesses make with the easiest solution. Your businesses Google My Business (GMB) profile shows in local search results and includes reviews, locations, hours, and a quick snippet about the service you’re providing. Since this listing is often the first organic […]

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5 Obvious Signs of a Bad SEO Firm

Unfortunately, a very large portion of SEO firms out there are terrible (I’m talking complete garbage). SEO has earned a poor reputation as firm after firm violates Google’s guidelines in one way or another and gets another business penalized overnight. The sad part is that these firms are destroying companies who think they’re doing the […]