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Recent Posts

John VickeryJohn Vickery|August 28, 2025
CreativeNewsPPC

Google Ads Doubles Down On Creative-Lead Commerce With Asset Studio Beta

Google Ads just dropped Asset Studio into beta, an in-platform creative suite that lets you generate, edit, and test assets without ever leaving the Ads...

Daniel LaganDaniel Lagan|August 22, 2025
Feed ManagementNews

Why Shopifyā€™s ā€˜Migrateā€™ Banner Doesnā€™t Always Mean You Need to Switch

Shopify is showing merchants a ā€œmigrateā€ warning for the Google & YouTube app ā€” and it looks urgent. But do you actually need to switch? In this guide, we break down what the message means, when migration is helpful, and when your existing setup is still the better option.

John VickeryJohn Vickery|August 20, 2025
NewsPPC

Google Ads Launches “Share of Cost” To Performance Max

If youā€™ve ever run a Performance Max campaign and felt like you were throwing budget into a black box, youā€™re not alone. Google just released...

John VickeryJohn Vickery|August 11, 2025
NewsPPCSEO

Shared ChatGPT Conversations Are Now on Google Search

Google just started indexing shared ChatGPT conversations, and a lot of people had no idea that was even possible. If youā€™ve ever clicked ā€œShareā€ on...

āœ‰ļø Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

Featured

John VickeryJohn Vickery|June 13, 2025
Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Googleā€™s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Googleā€™s AI Overviews...

Shaina AbramsonShaina Abramson|April 21, 2025
AmazonNews

Amazon Prime Day 2025 Is Now Four Days Long – You Need To Start PreparingĀ 

Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead...

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John VickeryJohn Vickery|August 6, 2025
NewsPPCSEO

Google Homepage Is Introducing New AI Mode Feature

Google just dropped a new ā€œAI Modeā€ button on the Google.com homepage, right next to the search box, and itā€™s about to change how users...

Jordan LaganJordan Lagan|August 4, 2025
NewsPPCSEO

Shopify Checkout Extensibility Deadline (August 28, 2025) Is Coming. Hereā€™s How to Not Screw It Up

Shopify’s next major Checkout Extensibility milestone is approaching fast. On August 28, 2025, Shopify will begin shutting down additional scripts, apps with script tags, and...

John VickeryJohn Vickery|August 1, 2025
Feed ManagementNewsPPC

Googleā€™s New AI Shopping Tools Are Here: Is Your Feed Ready?

Google just made online shopping way smarter, and they didnā€™t even make a big deal about it. They dropped AI-powered try-ons, smarter price tracking, and...

John VickeryJohn Vickery|July 30, 2025
NewsPPC

Google Ads Now Tracks Branded Search as a Conversion: Hereā€™s What To Do

You need to hear this: Google just rolled out a brand-new conversion action called ā€œBranded Searches,ā€ and itā€™s about to change how we track and...

John VickeryJohn Vickery|July 28, 2025
News

The 2025 B2B CMO Playbook: Surviving Budget Cuts, AI Disruption & Privacy Laws

You spent months perfecting your B2B marketing playbook, finally cracked the code on lead generation, and got your team humming. Sadly, that playbook is about...

John VickeryJohn Vickery|July 24, 2025
News

OpenAI Developing A Shopping & Checkout Feature Directly In ChatGPT

OpenAI is making a big move toward turning ChatGPT into a shopping platform. Theyā€™re developing an integrated shopping and checkout system within ChatGPT, where users...

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