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You don’t need a big budget to get huge results with influencer campaigns. Our recent campaign for luxury handbag brand Dooney and Bourke delivered a 7-figure bump in revenue from a 5-figure spend. Even for a professional marketing agency like Digital Position, a campaign that delivers a 183x ROI is one worth deconstructing and learning…
Most “best agency” lists are just affiliate roundups and copy‑pasted blurbs. They rarely tell you who is actually good for your specific stage, channel mix, and revenue target—or how to vet them. This guide is different: it breaks down the systems, data, and proof that separate elite growth partners from everyone else, then gives you…
BrickHouse Nutrition’s 2025 results are a great example of how modern ecommerce growth actually works when customers research, compare, and distrust everything by default… especially in competitive categories like supplements. As soon as 2025 ended, we reviewed the spreadsheets, crunched the numbers, and tallied up all the wins and losses from this 7-figure spend, and…
Whitelisted Vs. UGC Why aren’t your UGC ads performing like they used to? It’s not just you. UGC performance is falling across all industries. CPM (Cost per 1000 impressions) is rising on Meta, and CPC (Cost Per Click) is climbing right along with it. The reason is that customers are tired of looking at ads,…
One of the best “secrets” to creating ads that beat your ROAS goals, is not starting with ads at all. Start with Organic content that is engaging, educational and entertaining. Test this content for free on your organic social channels. If it performs well, then start putting money behind it and run it as ads. It’s…
If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s a bunch of discount-driven carousels, some generic product GIFs, and mostly static image ads that were obviously thrown together 15 minutes after some digital marketing agency told a client… “We…
If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in channel-first mode, chasing algorithms, trends, and quick wins. But in 2025, the brands that win are the ones that lead with story building trust and resonance before they ever run…
Google Ads just dropped Asset Studio into beta, an in-platform creative suite that lets you generate, edit, and test assets without ever leaving the Ads interface. No more hopping between Canva, CapCut, or Adobe just to prep a thumbnail or trim a video. This is a clear step toward collapsing media production and media buying…
Google just rolled out a huge update to its AI-powered creative tools to Google Ads, and this one’s a game-changer. Advertisers can now generate AI-created images of people using Google’s Imagen 3 AI model—meaning no more stock photos, no expensive photoshoots, just on-demand, hyper-customizable lifestyle images designed to match your target audience. If you’re running…
Instagram is rolling out a new ad format called Testimonials, allowing brands to pay creators to leave endorsements in the comment section of their posts. Instead of producing full videos or photo content, creators can now write short, 125-character testimonials as a paid collaboration. The goal? Make influencer partnerships more seamless by integrating them directly…
