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One of the best “secrets” to creating ads that beat your ROAS goals, is not starting with ads at all. Start with Organic content that is engaging, educational and entertaining. Test this content for free on your organic social channels. If it performs well, then start putting money behind it and run it as ads. It’s…
If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s a bunch of discount-driven carousels, some generic product GIFs, and mostly static image ads that were obviously thrown together 15 minutes after some digital marketing agency told a client… “We…
If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in channel-first mode, chasing algorithms, trends, and quick wins. But in 2025, the brands that win are the ones that lead with story building trust and resonance before they ever run…
Google Ads just dropped Asset Studio into beta, an in-platform creative suite that lets you generate, edit, and test assets without ever leaving the Ads interface. No more hopping between Canva, CapCut, or Adobe just to prep a thumbnail or trim a video. This is a clear step toward collapsing media production and media buying…
Google just rolled out a huge update to its AI-powered creative tools to Google Ads, and this one’s a game-changer. Advertisers can now generate AI-created images of people using Google’s Imagen 3 AI model—meaning no more stock photos, no expensive photoshoots, just on-demand, hyper-customizable lifestyle images designed to match your target audience. If you’re running…
Instagram is rolling out a new ad format called Testimonials, allowing brands to pay creators to leave endorsements in the comment section of their posts. Instead of producing full videos or photo content, creators can now write short, 125-character testimonials as a paid collaboration. The goal? Make influencer partnerships more seamless by integrating them directly…
TLDR: Big changes are coming to digital marketing in 2025, and if you want to stay competitive, you’ll need to keep up. From Google’s rising ad costs to new players like AppLovin making waves, the game is evolving fast. 2024 set the stage with some major trends, but 2025 is where things are really going…
TLDR: Our team has been analyzing trends across hundreds of accounts, and here’s what’s coming in 2025: The social advertising landscape isn’t just changing – it’s transforming completely as we head into 2025. Between Meta’s constant algorithm updates, new attribution methods, and diminishing technical levers, advertisers need to adapt fast to stay competitive. When we…
Welcome to the first DigitalPulse of 2025! We’ve cut through the noise to bring you what actually mattered in January from the digital marketing world. No jargon, no fluff, just the stuff you need to know to keep your strategy alive. Subscribe to get monthly updates Get access to our industry trends newsletter delivered to your inbox so you…
We all know content is supposed to be king, right? But man, it’s getting harder and harder to actually rule that kingdom. Lots of businesses are putting out content, maybe even using AI tools for video. But most companies are honestly terrible at it. And I get it! I’ve been there myself… you’re trying to…
