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Google just dropped a potential game-changing update for Demand Gen campaigns: Target CPC bidding. If you’ve been itching for more granular control, this is the one you’ve been begging for. Demand Gen used to be a fully hands-off affair, but with Target CPC, you can now fine-tune traffic volume and cost per click like a…
Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews monthly, and that number is climbing. That means your audience isn’t just searching on Google anymore. They’re asking questions in AI-powered tools, and those tools are serving up answers. If…
TLDR: Big changes are coming to paid advertising in 2025, and if you don’t want to fall behind, it’s time to pay attention to the landscape. 2024 was a huge year for digital advertising platformsl like Google Ads & Microsoft Ads, and we anticipate that there will be a number of fundamental changes in the…
You’ve setup your online clothing store on Shopify. You’ve got your inventory filled with the hottest brands. You’ve got your marketing strategy nailed. You’re ready to conquer the world. And then: this Somehow that needs to be turned into this: What even is a product feed? You can think of a product feed as essentially a massive…
