On-Page Optimization | Digital Position™

On-Page Optimization

Basic changes to your website to ensure proper targeting in a natural way on all pages



Web Content

On-Page Optimization refers to the basic, foundational changes that can be made to any page on a website to properly target keyword topics & themes. This is not to be confused with technical SEO.

This includes but is not limited to meta title tags, meta descriptions, header tags, schema, structured data & rich snippets, and image alt & title tags. While many of these elements don't have a direct correlation to keyword ranking increases, they play a major role in improving clickthrough rate (CTR) as well as shifting the query mix your page is eligible to serve for.

When doing on-page optimization for SEO, we want to make sure you're not being spammy and stuffing your pages and titles with excessive keywords or exact match anchor text links. The key to on-page optimization is to do it in a natural way that highlights your expertise in your market.

What is On-Page Optimization?

On-Page Optimization is the foundation of SEO, the very basics. See the graphic below for more:


Delivering Results

Crossrope came to our SEO agency with 2 simple goals: grow organic traffic and get Crossrope ranking top 10 for "jump rope". We beefed up content by identifying pages that were ranking with "low-hanging fruit" keywords and applied additional informative keyword rich copy. We also optimized a new page, created a keyword strategy, added new internal links, edited meta data, and much more. Organic traffic and revenue skyrocketed as we moved up to position 3 for "jump rope", only below Amazon!





Pos. 3



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We're an Open Book

You see everything we see in real time via our proprietary reporting platform, Zoom. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more anytime you wish!

We're an Open Book SEO company

What Makes our SEO Agency Unique


Why Hire a Search Engine Optimization Firm?

SEO is one of the most undervalued services in Digital Marketing. The ROAS is typically much higher in SEO than other forms of Digital Marketing because the traffic comes without any recurring ad cost. SEO firms like ours have mastered Google's best practices, we monitor trends, we know what causes a penalty or algorithmic devaluation and how to recover from it, and we know the best strategies to set you up for long-term success.


What does your service look like?

While we can fully customize our service, every client begins with some form of the base consulting package. This allows us to continuously do the required research, track your results & rankings, monitor your tools, communicate with search engines, proactively propose projects, answer your questions, oversee the execution of projects and more. You can then either choose to execute on our recommendations internally or hire us to execute for you (writing content, updating your website, etc.).


Am I locked into a specific package?

No! We understand that every client has unique needs. For example, you may already have your own developers but want us to write your own content. You can increase the rate at which we're sending you insights and ideas or even slow us down (it happens more than you would think). The package adjusts based on your needs, even if your needs change from time to time.


How much does your SEO service cost?

Because every package is so customized, SEO pricing varies based on need. That said, our base SEO consulting package starts at $1,600/mo. We provide a best-in-class service, so we understand that this might not always integrate with a smaller business budget. We DO have smaller business packages on the PPC side of our business, so if you're a smaller business looking to get your digital marketing started, we haven't forgotten about you - check out our PPC service.


What do your agreements look like?

Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us but because you want to! The average SEO client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. Come join our family and we think you won't want to leave.


How does your reporting work?

We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software we call Zoom, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly SEO report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.


Writing your success story starts here.

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