Google Performance Max Campaigns 101 & Best Practices
Sep 14, 2022
With 10+ years of scaling brands with future-proof strategies, we've refined our process down to a science. We don't just optimize your PPC campaigns, we leave no stone unturned to completely transform your company.
We want to deeply understand the ins and outs of your business. We want to know what your goals are. We want to know who your ideal customer is, and what your competitive landscape looks like. We want to know your past obstacles. All of this information will paint us the big picture, and help us to build strategies that truly work for you and your business.
The setup of your marketing efforts is the foundation that everything will be built upon. With the help of our in-house software, DataPulse, we take all of your channels and unite them under one roof. We take industry best practices and years of experience and build the best accounts you've ever seen.
We're not just a PPC agency; we're an extension of your marketing team. We see ourselves as partners, and we'll work with you in a highly collaborative way that feels like we're in-house. With regular strategy calls, metrics reports, research documents, and of course DataPulse, everything regarding your marketing efforts will be the clearest they've ever been.
Our approach to paid search marketing is a never-ending optimization process. It's not enough to just set it and forget it, as so many agencies do nowadays. We will be constantly monitoring the ebb and flow of your market, so that you will always be set up for success. We work tirelessly to uncover new opportunities for growth, and we strive to drive profit, not just clicks.
As a search marketing agency at heart, we offer enterprise level, full-service paid search and shopping ads management to maximize the return on your marketing dollars. We utilize our people and process to provide our clients with the best service in the industry that leads to greater loyalty and increased revenue for your business.
Many run-of-the-mill agencies operate on a "set it and forget it" model. We monitor your accounts daily, are in touch with you weekly, and are consistently pushing your business forward. We aim to provide a truly
We primarily manage Google Ads and Microsoft Ads (formerly Bing) but don't stop there. We evaluate your business economics to understand what you should be spending, we provide advice on your landing pages, and we provide insights to help other channels.
Uqora came to Digital Position with a variety of problems, the first being their PPC account had many disapproved ads for health-related content. Tracking had also broken on numerous occasions, making data analysis difficult. On top of this, website changes were extremely difficult as well due to issues with their Shopify configuration. Nevertheless, we executed a full-service Paid Search strategy, and tested it extensively until it was fully optimized. Nowadays, Uqora sees consistent and steady growth, and we expect that will continue in the coming years!
Increase in PPC revenue
Increase in PPC traffic
Increase in conversion rate
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
We live and breathe Search Marketing every single day and are on top of every trend. Google Ads & Microsoft Ads can be managed in-house and can be successful, but are you truly maximizing what you could be doing? We see that significant dollars are being left on the table in the vast majority of accounts we take over. We operate as an extension of your marketing team; you get access to multiple 10+ year PPC veterans for less than the cost of one in-house employee with half the experience.
We manage Google Ads, Microsoft Ads and paid social platforms top to bottom. When we first take over your account, we completely rebuild it to our best practices so it can function alongside some of our proprietary scripts & reporting tools. Once the new account is launched (typically 2-3 week turnaround), we begin daily/weekly/monthly optimizations. We're in constant contact as we work with your team to move your business forward and scale the account(s).
Every client starts with a month to month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average PPC client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. In other words, we retain our clients with top-notch service and growth, not lengthy contracts.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly PPC report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.
We offer an optional feed management service, key word being optional. If you'd like us to take in your raw feed and optimize it top to bottom ("SEO the feed"), it certainly helps us drive the best results. However, if you already have a feed you manage we can work with that too, we just ask that you execute changes as we might need to structure our campaigns in a granular way (such as passing us custom label values). We then manage the campaigns and their performance in tandem with everything else!
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