On average, people spend over 2 hours a day on social media. Needless to say, a well-optimized paid social advertising campaign can complement your PPC initiatives in a big way! Here’s how we can help.
We take the time to learn your goals, your ideal customer, your competition, and your top performing products and margins, to ensure we are offering the best possible paid social product available.
Our account build process combines the strengths of large agency best practices and in-house expertise to deliver an incredible paid social campaign right from the start. With the help of our in-house software, DataPulse, we take all of your channels and unite them under one roof.
We’re not a set it and forget it paid social agency. We’re always looking for ways to improve the performance of your campaign.
We're not just a paid social agency; we're an extension of your marketing team. We have a full transparency, no B.S. approach to help you understand the full scope of our process. With regular strategy calls, metrics reports, research documents, and of course DataPulse, everything regarding your marketing efforts will be the clearest they've ever been.
Through extensive data analysis, our team efficiently optimizes paid social campaigns to hit your target spend and ROAS goals. Unlike most agencies, we’ve created our own reporting platform that will allow you to see how your performance is trending. We’ll work with you to setup monthly goals to ensure we’re meeting long term KPIs.
Many paid social agencies operate on a "set it and forget it" model. We’re quite the opposite. We monitor your accounts daily, are in touch with you weekly, and are consistently pushing your business forward. We aim to provide a best-in-class service and operate as an extension of your marketing team.
The meat of our paid social advertising services are within Facebook and Instagram but we don't stop there. We evaluate your business economics to understand what you should be spending, we provide advice on creative assets, and offer insights to help other marketing channels succeed.
Uqora came to Digital Position with a variety of problems, the first being their PPC account had many disapproved ads for health-related content. Tracking had also broken on numerous occasions, making data analysis difficult. On top of this, website changes were extremely difficult as well due to issues with their Shopify configuration. Nevertheless, we executed a full-service Paid Search strategy, and tested it extensively until it was fully optimized. Nowadays, Uqora sees consistent and steady growth, and we expect that will continue in the coming years!
Increase in PPC revenue
Increase in PPC traffic
Increase in conversion rate
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
We live and breathe paid social media advertising every single day and are on top of every trend. Facebook & Instagram can be managed in-house and can be successful, but are you truly maximizing what you could be doing? We see that significant dollars are being left on the table in most accounts we take over. We operate as an extension of your marketing team; you get access to a team of paid social veterans for less than the cost of one in-house employee with half the experience.
We offer paid social as part of our overall PPC service. We’ll manage your ads on Facebook and Instagram top to bottom. When we gain access to your account, we completely rebuild it to our best practices so it can function alongside some of our proprietary scripts & reporting tools. Once the new account is launched (typically 2-3 week turnaround), we begin daily/weekly/monthly optimizations. We're in constant contact as we work with your team to move your business forward and scale the account(s).
As mentioned, paid social is an optional channel baked into our PPC product. This means your overall spend dictates the service package you opt into. Our baseline is 12% ad spend with a $1,000 minimum, whichever is greater. With clients who have monthly budgets of $100k+, the percentage of ad spend decreases as you hit new "tiers" of spend. In summary, we grow when you grow!
We do not. We’ve found that this is something a lot easier to manage in-house, with our insights offered each step of the way. We’ll help you make the ad look compelling by consulting on the text, layout and image used.
Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average paid search client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. In other words, we retain our clients with top-notch service and growth, not lengthy contracts.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly PPC report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.
Ready to talk about your paid social marketing strategy?Get your custom proposal