Paid Social Agency
Ever feel like your brand voice is just yelling into the void? Yeah, let’s fix that.
Social is a web of operations that all need to align into one cohesive mission. Knowing what to create, who to have create it, how to test it, and knowing how to analyze your results and allocate spend is a struggle for tons of businesses. But struggle no more—
Success Story
John absolutely rocketed CheeseButta's PPC Revenue in 2023. 🚀
"PPC is a very effective way to get a brand's product out there. The world is your oyster in terms of how you wish to present yourself. Crafting unique messaging with high-intent user targeting can prove to be incredibly fruitful for a business's success."
- We tested new user audiences To show ads to those who are most likely to purchase.
- We created new product bundles to increase AOV.
- We then advertised these bundles with dedicated landing pages.
- We revamped ad copy to focus on the application of the product and added reviews for social proof.
Why do you need a paid social agency, you ask?
In 2022, paid social ballooned into a whopping $66 billion industry. Between Facebook, Instagram, and TikTok, there’s no way around it—there’s a lot riding on your social presence, and you need a partner who can navigate these waters. Your audience needs to know that you’re more than just a website, product, or service. They want to be able to engage with you.
We're the paid social agency that gets it done.
Tailored strategy, every time.
No cookie cutter nonsense here, every strategy is 100% make-to-order, from scratch, and fit to you. And our bottom line is always the same: your revenue and growth. We’ll look at your performance and audiences, analyze, and test until we find your winning formula.
We’ve helped businesses like yours already.
We’re so proud of the individuals on our team. They are masters of social, thought-leaders in their space, and genuinely great people. Being an excellent paid social agency requires a blend of personality, authenticity, and expertise to reach people in an effective way, and our team knows how to grab eyes.
We see the forest.
We operate on MER (marketing expense ratio) models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, SEO and paid social efforts are seamlessly working together.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
We're ready to crush your social strategy.
Every brand is different. We take the time to get to know you, truly understand your needs and your goals, and build up your social media presence in a way that will be true to your brand identity. We love to have fun with it, and ultimately we’re better for it. At the end of the day, paid social is about people connecting with people.
PPC
Brian Franzoni
PPC Account Lead
PPC
Odessa Slauson
PPC Support
PPC
Sandra Zupanski
PPC Account Lead
PPC
Alexa Connelly
PPC Account Lead
PPC
Shaina Abramson
Senior PPC Account Lead
PPC
Lana Strejcek
PPC Support
PPC
John Vickery
PPC Account Lead
PPC
Kyle O'Neill
PPC Account Lead
PPC
Kaylee Price
Paid Social Manager
PPC
Dustin Johnson
PPC Account Lead
We deliver results, not empty promises.
Our clients vouch for us. We're proud of the work we do, and we're even more proud of the relationships we've built along the way. Our company is awesome because our clients are awesome and we've got the proof to back it up.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer
TikTok Ads
TikTok's allure lies in its spontaneity and creativity. As a leading TikTok ads agency, we tap into these trends, positioning your brand amidst viral moments. Tiktok has proven itself as an incredible way to speak to your audience in a casual and authentic way.
Facebook Ads
In a vast sea of content, make waves that matter. Collaborating with a seasoned Facebook ads agency like us means crafting campaigns that resonate. We leverage the wide reach of Facebook to find those meaningful interactions.
Instagram Ads
Instagram is where aesthetics meet aspiration. Let's make every post, story, and reel count. As your trusted Instagram ads agency, we strategize and optimize, turning visual content into impactful brand narratives and authentic engagements.
Okay, so how does a paid social agency fit into my overall marketing funnel?
Awareness
Building your brand and increasing the overall awareness is key for new and established brands alike. People need to recognize you as a player in your space.
Prospecting
New customer acquisition or prospecting is the engine behind your rocket to the moon. Driving new consumers to see, investigate, and purchase your product or service.
Retargeting
Retargeting will help to build comfort and familiarity with your brand, which helps buyers to take action after they’ve “seen you around” a few times.
Retention
Increasing lifetime value and keeping your customers loyal is a key element to any social strategy. These are the people you’ve already built trust with, why not nourish that?
FAQs
Engaging a paid social agency like us at Digital Position allows you to focus on running your business while we handle your online presence. We will be there to tailor strategies specifically for your business needs in the ever-changing social media landscape. Plus, having us on your side ensures your ads reach the right audiences!
We genuinely believe our results will keep you with us, which is why all of our contracts work on a month-to-month basis. We take pride in our work and aim to prove ourselves on the daily. Locking clients into long-term contracts has never been our thing.
We market on a range of platforms including Facebook Ads, Instagram Ads, Tiktok Ads, and Pinterest. We choose platforms based on where your target audience is predominantly and what aligns best with your brand and goals.
While paid social doesn't directly impact SEO rankings, it enriches brand awareness, web traffic, and engagement, indirectly supporting your SEO efforts.
Organic social media relies on unpaid, naturally occurring engagements like a standard post, while paid social media advertising is about promoting specific content to reach a larger or more targeted audience. Both are important, but paid social is essential for extended reach.
Let us help! Being a paid social agency means making sure your creative is up to par too (if your creative sucks, even the best strategy won't work!). We have resources in-house, and lots of amazing partners that can lend a hand as well.
Absolutely! Every strategy we provide is custom-tailored, unique to your brand. Whether it's catchy images, compelling video or user-generated content, we got you.
Our pricing is custom and varies based on the unique needs and goals of your business, but we're always more than happy to jump on a quick call to work out what would be best for you. Reach out anytime!
This actually depends on your brand, target audience, and platform. For example, you might win younger audiences on TikTok, while drawing attention from older audiences may be easier on Instagram or Facebook. But ultimately, that's why having a great paid social agency is so crucial: one aspect of our job is to help identify what works best for you!
With us, you have options! We've got you covered with our proprietary software, DataPulse, which allows you to view real-time metrics on your campaign performance. Plus, we'll provide monthly strategy calls and reports to ensure you're fully in the loop!
How you do one thing is how you do everything.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀