Paid Search Agency
If you're not itching to spend more on paid search, your strategy is lacking.
You need to show up in the right place, to the right people, at the right time. Paid search is arguably the fastest way to drive meaningful results (a little bias here—we started as a paid search agency back in 2014). When done right, it’s the fast track to reaching your customers that are ready to buy. You honestly can’t sleep on paid search.
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
Why do I need a paid search agency?
Simply put, agencies are effective because it’s almost always ideal to have more eyes and collective experience on an account. It takes more time and effort for you to manage it in-house than an agency who focuses on these channels exclusively. We’ll give you peace of mind knowing that through us, you’re driving as much revenue to your business as possible. We keep up with the always changing platforms, and we understand how each lever can affect performance and we have access to the newest features keeping you ahead of your competitors.
PPC
Kaylee Price
Paid Social Manager
PPC
John Vickery
PPC Account Lead
PPC
Lana Strejcek
PPC Support
PPC
Odessa Slauson
PPC Support
PPC
Anne Turner
PPC Support Supervisor
PPC
Frank Field
Senior PPC Account Lead
PPC
Sandra Zupanski
PPC Account Lead
PPC
Austen Wiley
PPC Manager
PPC
Kyle O'Neill
PPC Account Lead
PPC
Brian Franzoni
PPC Account Lead
What makes us different from other paid search agencies?
Tailored strategy, every time.
Paid search is our bread and butter service, and our bottom line is always the same: revenue. We’ll look at your accounts, analyze, and test until we find your winning formula.
We’ve likely helped a business like yours already.
We’ve been experts in the paid search space since the beginning, and we don’t ever see that changing. Our team is a collective of true thought-leaders that thrive on seeing accounts skyrocket.
We see the forest.
We operate on MER (marketing expense ratio) models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, SEO and paid social efforts are seamlessly working together.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
We deliver results, not empty promises.
Our clients vouch for us. We're proud of the work we do, and we're even more proud of the relationships we've built along the way. Our company is awesome because our clients are awesome and we've got the proof to back it up.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer
Shopping Ads
Transform browsers into buyers. With Shopping Ads, your products are presented front and center, right when users are looking to purchase.
We’re experts in a variety of paid search channels and we're partners with both Google and Microsoft, so you have full coverage across all platforms. You can rest assured that you’ll be easy for your customers to find.
FAQs
Partnering with a paid search agency like us gives you access to a team of experts, allows you to leverage our experience with a variety of health and wellness brands, and frees you up to focus on running your business. Every successful campaign requires consistent monitoring and tweaking- something our team is more than proficient at!
Our contracts are month-to-month with no long term obligations. We believe in proving our worth to our clients on a daily basis and that's why we choose not to lock you into long-term contracts.
Our reporting is as clear and insightful as it gets, if we do say so ourselves. You get monthly reports from us, and we hold monthly strategy calls to review progress. On top of that, our proprietary software, DataPulse, pulls in data from all the major platforms (Google, Microsoft, Amazon, Meta, TikTok, Pinterest, you name it!) and consolidates the information so you can get a full view of performance any time, anywhere.
We market on various paid search channels including Google Ads, Microsoft Ads, Amazon, Pinterest, and more. Our experts work with you to select the most fitting platform for your specific needs, ensuring maximum brand visibility.
Google Ads is probably the most popular platform due to its extended audience reach. However, you shouldn't sleep on the others! Platforms like Microsoft, Amazon, and Pinterest have their unique advantages, and when leveraged correctly, they can significantly contribute to the success of your paid search strategy.
Indeed, it does! Paid search advertising can complement your SEO efforts by driving traffic to your website, particularly through using the right keywords. As a bonus, the quality traffic could potentially improve your site's organic ranking.
Our pricing is custom-tailored based on your needs and objectives but we're always more than happy to jump on a quick call to work out what would best fit you and your business. Reach out anytime!
Keyword selection requires careful research based on the customer’s intent, your product offering, and competition. It's necessary to choose relevant keywords that genuinely resonate with your target audience. Because this is such a crucial part of every strategy, we offer keyword research as part of all paid search management.
Quality Score plays a significant role in paid search advertising as it determines not only the position of your ads but also the cost per click. Having a high Quality Score usually results in lower costs and better ad positioning.
Absolutely! Paid search advertising allows for precise geographical targeting. Be it a whole country, a city, or even a radius around a specific location, you can customize your ad's reach to ensure it appears to the most relevant audience.
How you do one thing is how you do everything.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀
