A well optimized campaign maximizes the visibility of your search ads while also performing at your target return on ad spend (tROAS). Fortunately for you, we’ve developed a paid search management process that does exactly that!
We take the time to learn your goals, ideal customer, competition and margins, to ensure we are offering the best possible paid search product available.
Our account build process combines the strengths of large agency best practices and in-house expertise to deliver an incredible paid search campaign right from the start.
We’re not a set it and forget it paid search agency. We’re always looking for ways to improve the performance of your campaign.
We're not just a paid search agency; we're an extension of your marketing team. We have a full transparency, no B.S. approach to help you understand the full scope of our process.
Through extensive data analysis, our team efficiently optimizes campaigns to hit your target spend and ROAS goals. Unlike most paid search agencies, we’ve created our own reporting platform that will allow you to see how your performance is trending. We’ll work with you to setup monthly goals to ensure we’re meeting long term KPIs.
Many paid search agencies operate on a "set it and forget it" model. We’re quite the opposite. We monitor your accounts daily, are in touch with you weekly, and are consistently pushing your business forward. We aim to provide a best-in-class service and operate as an extension of your marketing team.
The bulk of our paid search services are within Google Ads & Microsoft Ads (formerly Bing) but we don't stop there. We evaluate your business economics to understand what you should be spending, we provide advice on your landing pages, and we provide insights to help other channels such as organic search.
Wyndham Capital Mortgage joined Digital Position with the goal of diversifying their leads from aggregators and improve performance in digital, which was largely a failing channel. We successfully tied all offline data to digital platforms, helped improve their internal contact flows, mocked up new landing pages, added tons of new content to the site, improved targeting, refreshed old blog posts, brought in other strategic partners, and so much more.
Increase in PPC spend
Increase in PPC conversions
Cost per lead lock
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
We live and breathe paid search marketing every single day and are on top of every trend. Google Ads & Microsoft Ads can be managed in-house and can be successful, but are you truly maximizing what you could be doing? We see that significant dollars are being left on the table in most accounts we take over. We operate as an extension of your marketing team; you get access to a team of paid search veterans for less than the cost of one in-house employee with half the experience.
We manage Google Ads & Microsoft Ads top to bottom. When we gain access to your account, we completely rebuild it to our best practices so it can function alongside some of our proprietary scripts & reporting tools. Once the new account is launched (typically 2-3 week turnaround), we begin daily/weekly/monthly optimizations. We're in constant contact as we work with your team to move your business forward and scale the account(s).
Our baseline is 12% ad spend with a $1,000 minimum, whichever is greater. With clients who have monthly budgets of $100k+, the percentage of ad spend decreases as you hit new "tiers" of spend. In summary, we grow when you grow!
Yes, we do! For businesses with a monthly ad spend under $3,000/mo, we offer a small business paid search product for $400/mo. We’ll build your account on Google Ads (links to: /ppc-management-agency/google-ads) and you’ll also get the same great service and reporting offered on our higher tier packages.
Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average paid search client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. In other words, we retain our clients with top-notch service and growth, not lengthy contracts.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly PPC report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.
Ready to talk about your paid search marketing strategy?Get your custom proposal