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Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews monthly, and that number is climbing. That means your audience isn’t just searching on Google anymore. They’re asking questions in AI-powered tools, and those tools are serving up answers. If…
Google just made another big move, and it could seriously change how your brand shows up online. Video ads are now rolling out across Google Search, Shopping, and Image results. Yep, not just YouTube anymore, your Performance Max campaigns are getting a lot more visual and fast. Via Search Engine Land This update is already…
Google just dropped a massive list of updates at Marketing Live 2025, and nearly all of them are powered by AI. From how ads get built to where they appear, a lot is changing. If you want to stay competitive, this is the time to get familiar with what’s new, and how to act on…
Meta is finally giving us more insight into what’s actually working in our ads, and it’s long overdue. They just rolled out a new reporting feature called “Top Creative Themes,” which gives you a clearer picture of what types of messaging and visuals are performing in your account. Instead of relying on gut feel or…
Google just rolled out a new campaign upgrade called “AI Max” that adds a serious dose of machine learning to standard Search campaigns. Think of it as a halfway point between regular Search and Performance Max, more automation, but still built around your keywords. This isn’t a brand-new campaign type. It’s an enhancement to what…
Amazon’s testing a new two-part product title format, and while there’s no official launch date yet, this update has the potential to shake up how your products rank and perform. The new format splits titles into two sections: a short “Core Product Title” and a separate “Product Highlights” section that will showcase benefits and features….
We’re seeing signs that Google is testing a new Shopping Ads layout, and it’s very different from what we’re used to. Instead of the traditional horizontal carousel we’ve all come to expect, this new format stacks product ads in a grid layout that looks more like Google Images. This might seem like a small visual…
OpenAI is officially stepping into eCommerce with a brand-new shopping assistant built directly into ChatGPT. If you’ve ever asked ChatGPT for product recommendations, this new feature takes it a step further, now it’s giving curated lists of actual products from real stores, complete with links to buy. Via Open AI This isn’t just a cool…
It’s no secret that Performance Max campaigns have been one of Google’s most powerful, but also most mysterious, ad formats. Advertisers have been flying blind when it comes to which channels are working, which creative is pulling its weight, and where the budget is actually going. But that’s starting to change. Google just rolled out…
Google is rolling out a Merchant Center update that will automatically pull content from your marketing emails and use it to populate placements across Search, Shopping, and other surfaces. Promotions, new product announcements, even social links from your email blasts. If it’s in your emails, Google might use it. Here’s the kicker: you’re opted in…
