How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]
Small business owners seem to have a “hate-hate” relationship with Google Ads. Many have tried, and while a few have succeeded, many (if not most) have failed. You don’t know how the platform works, you’re afraid of wasting your money (if you haven’t already), and you’re strapped for time. I once had a client come to us, visibly frustrated on our first call, saying, “My Google Ads have never worked; this is just a last-ditch effort”. He was selling essentially a water flosser for your teeth, also known as an “oral irrigator.” You might see where I’m going here… when we audited the account, all we found was that despite him having keywords like “oral irrigation” and other related terms in his account, what he was really showing for once we dug into the search...