Joined Digital Position in
Bio
Skills
Fun Facts
It’s no secret that Performance Max campaigns have been one of Google’s most powerful, but also most mysterious, ad formats. Advertisers have been flying blind when it comes to which channels are working, which creative is pulling its weight, and where the budget is actually going. But that’s starting to change. Google just rolled out…
Google is rolling out a Merchant Center update that will automatically pull content from your marketing emails and use it to populate placements across Search, Shopping, and other surfaces. Promotions, new product announcements, even social links from your email blasts. If it’s in your emails, Google might use it. Here’s the kicker: you’re opted in…
Google just dropped a new feature inside Google Ads called Personalized Growth Plans, and it’s starting to roll out now. These are custom recommendations built around your account’s goals, and they’re designed to help advertisers grow more efficiently. Via Govind Singh Panwar on X Let’s break down what’s happening, what it means for you, and…
On April 9, Temu, the fast-growing e-commerce platform, abruptly ceased its Google Shopping ads in the U.S. Within three days, its App Store ranking plummeted from a consistent third or fourth position to 58th, highlighting the company’s heavy reliance on paid advertising for user acquisition. What Happened? Temu’s business model has been heavily subsidized by…
Amazon just made a major change to its biggest shopping event of the year: Prime Day 2025 will now run for four full days instead of two. That makes it the longest Prime Day in U.S. history, and yes, it’s going to have a big impact on planning, inventory, and how brands show up during…
There’s been a lot of noise around tariffs lately. Headlines make it sound apocalyptic: rising costs, tighter margins, unpredictable supply chains. But while the internet’s panicking, our clients aren’t. They’re pivoting. They’re playing the game smarter. And they’re still winning. We’ve seen brands make quick, creative moves to keep costs in check and ad performance…
Big update from Google: Performance Max campaigns now include actual search term visibility, and yes, you can finally add negative keywords straight from the Search Terms report. This is something advertisers have been asking for since PMax launched, and now it’s officially rolling out. Via Hana Kobzová If you’ve ever run a PMax campaign, you…
Bing is testing an even more ad-heavy search results page, and it’s not great news for organic traffic. Some users are seeing seven or more sponsored results before even one organic listing, making it nearly impossible for non-paid results to get visibility. For businesses that rely on SEO, this could mean a serious traffic drop….
Google just dropped a bunch of updates to boost the reach and performance of Display ads. They’ve added more inventory on Connected TV platforms like TelevisaUnivision, MLB, and FOX News, which means your ads can show up in even more places. They also upgraded creative tools with Imagen 3 AI for better visuals and added…
Google just quietly dropped a big update, and if you’re running search ads, you need to pay attention. Turns out, Google runs separate auctions for each ad placement on the search results page. That means the top ad spots, bottom ad spots, and other placements aren’t competing against each other. So if you’ve been bidding…
