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Educational Content Hubs Explained (and Why AI Recommends Brands That Have Them)

TL;DR AI answer engines like ChatGPT and Grok don’t recommend products based on info from some master database. They take information from sources they understand...

Steve Cozzolongo|March 11, 2026

Industry InsightsSEO

How Do You Influence AI Results With Reddit?

You can influence what AI tools like ChatGPT say about your brand, and you can do it fast. For our client Park Seed, a single...

Steve Cozzolongo|February 14, 2026

CMOIndustry InsightsPPCSEO

A CMO’s Guide to the 4 E-commerce Product Types

Teams debate Meta vs Google. They argue about creatives, bids, and attribution models. Meanwhile, the real variable shaping performance never gets named: What kind of...

Steve Cozzolongo|February 10, 2026

Industry InsightsPPCSEO

Get Your Shopify Store on ChatGPT ASAP

ChatGPT users can buy from Shopify stores right from their chat as of January 2026, in case you missed the announcement. That means a customer...

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Steve Cozzolongo|March 12, 2026

Industry InsightsPPCSEO

Educational Content Hubs Explained (and Why AI Recommends Brands That Have Them)

TL;DR AI answer engines like ChatGPT and Grok don’t recommend products based on info from some master database. They take information from sources they understand...

Steve Cozzolongo|March 11, 2026

Industry InsightsSEO

How Do You Influence AI Results With Reddit?

You can influence what AI tools like ChatGPT say about your brand, and you can do it fast. For our client Park Seed, a single...

Kyle Werle|June 20, 2022

PPCSEO

3 Key Reasons You Shouldn’t Sleep on Shopify Reviews

Whether you’re thinking about starting an online store or you already have one, you’ve probably heard of Shopify. Shopify is one of the most popular...

Kyle Werle|April 28, 2022

SEO

How to Repurpose Content to Increase Traffic

Cracking your knuckles and cranking out brand-new content can be time- and resource-intensive—not to mention the creativity it takes to craft a compelling post. If...

Jordan Lagan|April 4, 2022

SEO

How to Transition from Universal Analytics to GA4 and Preserve Data with DataPulse

If you are an internet marketer, web developer, or website owner, chances are you’ve heard the big news from Google: Universal Analytics is being sunset...

Roger Parent|September 10, 2021

SEO

Shopify SEO Setup – The Best SEO Tips When Starting on Shopify

If you’ve landed on this page, chances are you have recently created a brand new Shopify website and are currently in search of the latest...

Roger Parent|April 2, 2021

CMOPPCSEO

How to Manage a Digital Marketing Agency

Whether you’re looking to hire an advertising agency or you’re having trouble managing your existing one, you don’t want to be stuck in a scenario...

Roger Parent|February 25, 2021

SEO

What is Natural Search & is it Different from Organic Search?

There isn’t a business on the planet that doesn’t wish they had more natural search traffic. The tricky part is getting healthy, sustainable traffic in...

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Recent Posts

Educational Content Hubs Explained (and Why AI Recommends Brands That Have Them)

How Do You Influence AI Results With Reddit?