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Steve CozzolongoSteve Cozzolongo|November 11, 2025
CMOCreativeIndustry InsightsPPCSEO

Why Are my Facebook and Instagram Ads Not Working?

One of the best “secrets” to creating ads that beat your ROAS goals, is not starting with ads at all. Start with Organic content that is...

Dooney & Bourke comparison of UGC videos
Steve CozzolongoSteve Cozzolongo|October 30, 2025
CMOCreativePPCSEO

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s...

John VickeryJohn Vickery|October 27, 2025
NewsPPCSEO

Google Shopping Just Opened Subscriptions for Physical Goods

Google just made a major move that’s going to change how a lot of brands think about Shopping ads. Subscriptions are now officially allowed in...

John VickeryJohn Vickery|September 29, 2025
NewsSEO

Google’s Negative Keyword List Limit May Have Just Doubled

A change quietly surfaced inside Google Ads: some advertisers are now able to add more than 5,000 negative keywords to a campaign-level negative keyword list,...

✉️ Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

Featured

Steve CozzolongoSteve Cozzolongo|November 11, 2025
CMOCreativeIndustry InsightsPPCSEO

Why Are my Facebook and Instagram Ads Not Working?

One of the best “secrets” to creating ads that beat your ROAS goals, is not starting with ads at all. Start with Organic content that is...

Steve CozzolongoSteve Cozzolongo|October 30, 2025
CMOCreativePPCSEO

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s...

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