Whether you’re thinking about starting an online store or you already have one, you’ve probably heard of Shopify. Shopify is one of the most popular ecommerce platforms, and for good reason. It is user-friendly, reliable, and offers a wide range of features to help you build and manage your online store. However, one feature that is often overlooked is Shopify reviews. Learn more about Shopify reviews, including the answer to the question, “How many reviews should I have on Shopify?”
What are Shopify Reviews?
Shopify reviews are user-generated reviews that customers write after an experience purchasing a product from your Shopify store. What customers write is based on their experience and can be positive or negative, covering any aspect of the Shopify experience, from customer service to ease of use. Shopify reviews help other potential customers decide whether or not to purchase the same or similar product from your store.
3 Reasons to Collect Shopify Reviews for Your Ecommerce Store
If you run an ecommerce store, chances are you’re always looking for ways to improve your business and increase sales. One way to do this is to collect Shopify reviews from your customers. Here are three key benefits of collecting and posting customer reviews on Shopify.
1. Shopify Reviews Increase Website Traffic and Conversion Rates
Positive Shopify reviews can help bring new visitors to your store by improving SEO and generating website traffic. Ecommerce SEO is essential to your online success, and reviews are just one of many ways to boost visibility and engagement. As more people leave reviews for your store, it can help improve your rankings in search engines like Google. This means that potential customers will be more likely to find your store when searching for products online. With more visitors comes more customers, increasing conversion rates and even reviews!
2. Shopify Reviews Build Trust with Potential Clients
9 out of 10 global customers read reviews before purchasing a product. When people see that others have had positive experiences with your store, they’re more likely to trust you. And the more a potential customer trusts you, the more likely they are to take the plunge and make a purchase themselves.
3. Shopify Reviews Give You Valuable Insights
Reviews can give you valuable insights into what your customers think about your products or services. If you’re constantly collecting feedback and making improvements based on what your customers are saying, you’ll be in a better position to succeed in the long run. For example, a customer might mention a complicated checkout process. Knowing this, you can take steps to streamline your checkout process so that it doesn’t result in cart abandonment.
How to Collect Shopify Reviews
Shopify reviews are essential for your store’s success, but you may be wondering, “How many reviews should I have on Shopify?” The more the better. With that in mind, here are three steps to start collecting Shopify reviews today.
1. Install the Product Reviews App
The Product Reviews app for Shopify is a simple way to start collecting Shopify reviews. Once you install the app, you can add forms to your product pages to give customers an opportunity to leave reviews.
2. Ask Customers for Reviews
It doesn’t hurt to ask when it comes to collecting Shopify reviews. One of the easiest ways to do this is to send customers a survey or questionnaire via email two weeks after they receive their order. That way, they have enough time to try out the product and leave an honest review about their experience with your company.
3. Incentivize Shoppers for Their Review
If you are asking customers to leave reviews, why not give them something in return? Incentivizing shoppers will help you increase Shopify reviews quickly, and here are a few ideas to get started:
- 91% of customers want a free product for their review.
- 85% of customers want to receive a new product before it’s released.
- 67% of customers want a store discount.
- 59% of customers want store loyalty points.
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