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How to Maximize ROI on Influencer Campaigns Like Dooney

You don’t need a big budget to get huge results with influencer campaigns. Our recent campaign for luxury handbag brand Dooney and Bourke delivered a...

Steve Cozzolongo|February 3, 2026

CMOCreativePPCSEO

The Best E‑Commerce Growth Marketing Agencies in 2026 (And How to Actually Choose One)

Most “best agency” lists are just affiliate roundups and copy‑pasted blurbs. They rarely tell you who is actually good for your specific stage, channel mix,...

John Vickery|August 22, 2025

PPC

Meta Ads Artificially Boosted Shop Ads Performance

A former Meta product manager just revealed that Meta’s Shops Ads performance metrics were inflated, by up to 19%. This isn’t a small rounding error....

John Vickery|June 26, 2025

PPC

Meta Ads Incremental Attribution: Is The New Feature Worth It?

Meta’s Ads Manager now includes a new setting: Incremental Attribution. This option shows you conversion lift, basically, what sales wouldn’t have happened if your ads...

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John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

John Vickery|December 6, 2024

NewsPPC

Meta Is Introducing Ads For Threads In 2025: You Need To Hop On This

Big news—Meta is rolling out ads on Threads starting in early 2025! If you’re not familiar, Threads is Meta’s text-based social platform that’s been giving...

Grant McKinstrie|December 4, 2024

AmazonCreativeIndustry InsightsNewsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – December 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. With Black Friday and Cyber Monday being fresh on the...

Jordan Lagan|November 22, 2024

PPCSEO

Free Digital Marketing Reporting Tool: How DataPulse Transformed Our Reporting Strategy

You just finished your first month running PPC ads for a client and you wake up to an email like this: “Hey Marketing Guy, I’d...

John Vickery|November 20, 2024

PPC

Meta Ads Adds Frequency Controls To Auction Based Campaigns

Meta just rolled out a major update that could change the way we run ads for Awareness and Engagement campaigns. The new ‘Target Frequency’ option,...

John Vickery|October 14, 2024

CreativeNews

Stay Competitive with Meta’s New AI Video Ad Tools

Meta just revealed several updates aimed at enhancing video content creation and AI-powered ad tools across Facebook and Instagram. With video now accounting for 60%...

John Vickery|October 8, 2024

PPC

TikTok Launches New Search Ads Campaigns

TikTok officially rolled out its Search Ads in September 2024. This move allows brands to appear in search results when users look up specific keywords....

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How to Maximize ROI on Influencer Campaigns Like Dooney

The Best E‑Commerce Growth Marketing Agencies in 2026 (And How to Actually Choose One)

Meta Ads Artificially Boosted Shop Ads Performance