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Recent Posts

Steve CozzolongoSteve Cozzolongo|February 4, 2026
CMOCreativeIndustry Insights

How to Maximize ROI on Influencer Campaigns Like Dooney

You don’t need a big budget to get huge results with influencer campaigns.  Our recent campaign for luxury handbag brand Dooney and Bourke delivered a...

Steve CozzolongoSteve Cozzolongo|February 3, 2026
CMOCreativePPCSEO

The Best E‑Commerce Growth Marketing Agencies in 2026 (And How to Actually Choose One)

Most “best agency” lists are just affiliate roundups and copy‑pasted blurbs. They rarely tell you who is actually good for your specific stage, channel mix,...

John VickeryJohn Vickery|August 22, 2025
PPC

Meta Ads Artificially Boosted Shop Ads Performance 

A former Meta product manager just revealed that Meta’s Shops Ads performance metrics were inflated, by up to 19%. This isn’t a small rounding error....

John VickeryJohn Vickery|June 26, 2025
PPC

Meta Ads Incremental Attribution: Is The New Feature Worth It?

Meta’s Ads Manager now includes a new setting: Incremental Attribution. This option shows you conversion lift, basically, what sales wouldn’t have happened if your ads...

✉️ Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

Featured

John VickeryJohn Vickery|June 3, 2025
PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

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Kaylee PriceKaylee Price|October 4, 2024
PPC

Meta’s Election Blackout Could Impact Your Ads—Here’s How to Prepare

If you’re running Facebook ads in Q4, it’s important to know about Meta’s election advertising blackout happening this year from October 29th to November 5th....

Kaylee PriceKaylee Price|October 3, 2024
CreativePPC

Creative Spotlight – October 2024

In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix...

John VickeryJohn Vickery|September 27, 2024
CreativePPC

YouTube’s New Pause Ads: How It Affects Your Strategy

YouTube has expanded a new ad format called “pause ads.” Whenever you pause a video on YouTube, you might soon see an ad pop up...

John VickeryJohn Vickery|September 24, 2024
PPC

Meta Rolling Out Major Business Tool Updates In Q4 2024

Meta is rolling out changes to its Business Tools, focusing on tightening data restrictions, impacting how advertisers use custom audiences and track performance. Soon, certain...

Kaylee PriceKaylee Price|September 4, 2024
CreativePPC

Creative Trends – September 2024

In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix...

Kaylee PriceKaylee Price|August 9, 2024
CreativePPC

Creative Trends – August 2024

In our ‘Creative Spotlight’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix...

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