How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]
Google Ads Agency
Don't be fooled—managing Google Ads is hard.
Managing Google Ads effectively is a full-time job. Checking the account every day, reallocating budgets, sculpting traffic, testing, utilizing the most up to date tools in each platform - all things your agency should be taking care of for you.
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
What sets us apart from other Google Ads agencies?
At Digital Position, we believe that Google Ads management should be a partnership between you and your agency. We'll work with you to understand your business goals and develop a strategy to achieve them. And we'll keep you updated on your progress every step of the way. We're not just interested in managing your campaigns, we're interested in helping you grow your business.
Open line of communication
We believe in open and honest communication. We'll keep you updated on your campaign performance and answer any questions you have along the way.
Daily monitoring
We don't just set it and forget it. We monitor your ads daily to ensure that they're performing at their best.
Experts in our field
We're up-to-date on the latest trends and best practices, and we do this everyday. In 2023 we managed $52 million in ad spend on Google alone.
Certified Google Partner
We're a certified Google Partner, which means we have a higher level of access to support and get the opportunity to beta-test new features.
Proactivity
We're always looking for ways to improve your account. We'll regularly audit your campaigns and make recommendations for optimization.
Focus on testing
We believe that testing is essential for success. We'll test different campaign structures, audiences, match types, bidding, and ad copy to find what works best for your business.
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle—the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
Why Should You Let An Agency Run Your Google Ads?
Google Ads offers a variety of ad formats, including search text ads, shopping ads, YouTube ads, and display ads. Managing Google Ads effectively can be time-consuming, but it's essential to getting results. Without the necessary experience, it’s challenging to discern when to implement a change, shift strategies, and understand what other successful accounts are doing to stay ahead.
With Google Ads evolving daily, introducing new campaign types, features, and rules, staying current is a job in itself. Understanding and acting upon key performance indicators (KPIs) like return on ad spend (ROAS) or cost per acquisition (CPA) is crucial, yet it's only a part of the complex puzzle of digital advertising.
This is where the benefits of hiring an agency become clear. Digital Position is a team of Google Ads experts dedicated to managing these complexities, saving you time and allowing you to focus on the essential priorities of running your business.
Here are just a few advantages of working with our expert team:
- Time management: Google Ads is very time consuming, setting the account up, managing it and making optimizations is literally a full-time job if you’re doing it right.
- Access to expertise: Even a small change can make a big difference, and with a team of experts on your side, you can be sure that your campaigns are always optimized.
- Precise targeting: A solid team of experts complete extensive research on competitors, keywords, demographics and target audience behaviors. We use this research to write ad copy, feed improvements and determine targeting to set you up for success.
FAQs
Google Ads offers a variety of ad formats, including search text ads, shopping ads, YouTube ads, and display ads. Managing Google Ads effectively can be time-consuming, but it's essential to getting results. Without the necessary experience, it’s challenging to discern when to implement a change, shift strategies, and understand what other successful accounts are doing to stay ahead.
With Google Ads evolving daily, introducing new campaign types, features, and rules, staying current is a job in itself. Understanding and acting upon key performance indicators (KPIs) like return on ad spend (ROAS) or cost per acquisition (CPA) is crucial, yet it's only a part of the complex puzzle of digital advertising.
This is where the benefits of hiring an agency become clear. Digital Position is a team of Google Ads experts dedicated to managing these complexities, saving you time and allowing you to focus on the essential priorities of running your business.
Here are just a few advantages of working with our expert team:
Google Ads is very time consuming, setting the account up, managing it and making optimizations is literally a full-time job if you’re doing it right.
Even a small change can make a big difference, and with a team of experts on your side, you can be sure that your campaigns are always optimized.
A solid team of experts complete extensive research on competitors, keywords, demographics and target audience behaviors. We use this research to write ad copy, feed improvements and determine targeting to set you up for success.
Your success story starts here.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀