Microsoft Ads Agency

We know you’re ignoring Microsoft Ads. Stop that.

Even though Microsoft has historically been a smaller player in the search engine world, they’ve made big moves to grow larger and larger to take on Google for the title of #1. We believe everyone needs to be paying them more attention.


Success Story

Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲

Austen Wiley

"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."

  • For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
  • Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
  • In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
Results:
YOY Spend
86%Up Arrow
YOY ROAS
53%Up Arrow

With the advent of ChatGPT, and the many new things Microsoft is rolling out, it can be hard to be an expert here.

It’s likely you or your agency aren’t trying to be. Sure, you can import your structure from Google Ads, but we’ll tell you right now—it won’t work. While they’re both search engines, they both operate differently and hit different audiences. If you set it and forget it with your Google Ads structure, you’re likely losing money. But that’s where we come in.


We give Microsoft the attention it deserves.

It’s a common mistake to neglect everything other than Google. But with the right kind of focus, you can make Microsoft Ads print money for you just like Google Ads does (or should). We’re experts in digital marketing, but first and foremost, we’re experts in marketing on search engines. So let us take your Microsoft Ads account to the next level.

Kyle O'Neill profile picture

PPC

Kyle O'Neill

PPC Account Lead

Shaina Abramson profile picture

PPC

Shaina Abramson

Senior PPC Account Lead

Austen Wiley profile picture

PPC

Austen Wiley

PPC Manager

Frank Field profile picture

PPC

Frank Field

Senior PPC Account Lead

Kaylee Price profile picture

PPC

Kaylee Price

Paid Social Manager

John Vickery profile picture

PPC

John Vickery

PPC Account Lead

Marderius Appleberry profile picture

PPC

Marderius Appleberry

PPC Account Lead

Brian Franzoni profile picture

PPC

Brian Franzoni

PPC Account Lead

Lana Strejcek profile picture

PPC

Lana Strejcek

PPC Account Lead

Kerry Ballard profile picture

PPC

Kerry Ballard

Senior PPC Account Lead


What makes us different from other Microsoft Ads agencies?

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Tailored strategy, every time.

Paid search is literally our bread and butter service, and our bottom line is always the same: revenue. We have a deep understanding of the role that Microsoft plays in the grand scheme of things. You can rest easy knowing that we have you covered on every platform.

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We’ve helped businesses like yours.

We’ve been experts in the paid search space since the beginning, and we don’t ever see that changing. Just about every member of our PPC team has spent years focusing on paid search, Microsoft Ads included. They are a collective of true thought-leaders and thrive on seeing accounts skyrocket.

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We see the forest.

We operate on MER (marketing expense ratio) models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, SEO and paid social efforts are seamlessly working together.

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Our contracts are month-to-month.

Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.


We deliver results, not empty promises.

Our clients vouch for us. We're proud of the work we do, and we're even more proud of the relationships we've built along the way. Our company is awesome because our clients are awesome and we've got the proof to back it up.

Jason Jabaut from Fleet Feet class=

"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"

Jason Jabaut

Chief Operating Officer


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Time management.

Having to look at multiple channels to make changes/recommendations can take up a lot of your time. Our clients have been shocked when what used to take them 10 hours, takes us 2. It’s far more efficient to let an agency with collective years and years of muscle memory put in the work for you.

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Access to expertise.

It’s hard to deny the value of decades of experience at your fingertips. The reality is, one small tweak could be the beginning of a game-changing ripple effect throughout all of your channels. Don’t miss it.

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Precise targeting.

Our team does extensive research on competitors, keywords, demographics and target audience behaviors. We use this research to write ad copy, and determine targeting to set you up for success.

FAQs

  • Manage all channels in Microsoft Ads to hit your business and platform KPIs - We are always proactively working towards clients goals and scaling their business, not just with what we see in the platform, but outside of it too.
  • Consistently optimizes your account - You can always operate on a set it and forget it basis, but likely, it won’t work long-term for your account. You need an agency that’s always optimizing to hit that next ROAS/CPA target or scale your account profitably.
  • Sets up a full-funnel Microsoft Ads strategy - We go further than just trying to hit your KPIs, we want to ensure we’re strategizing to not only drive in conversions, but build awareness and keep market share from competitors.

  • Search Text ads - keyword-driven ads that appear on the SERP based on users' query. Keyword research is essential for making sure that you are targeting the right users, as well as making sure your ad copy is speaking to the right audience.
  • Shopping ads - ads created from your product data. This can be especially difficult without feed management to ensure your titles & product data are optimized for success.

  • Without the experience, it’s so hard to know when to make a change, when to shift strategy and what other successful accounts are doing.
  • There’s a lot of KPIs that you need to know before you can make a change - return on ad spend (ROAS) or cost per acquisition (CPA) is just one piece of the puzzle.
  • It’s a completely different platform than the google ads which can get confusing to manage. You can’t just import your Google structure and expect it to perform in Bing, as they are two different platforms.


Your success story starts here.

It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀