How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]
Microsoft Ads Agency
We know you’re ignoring Microsoft Ads. Stop that.
Even though Microsoft has historically been a smaller player in the search engine world, they’ve made big moves to grow larger and larger to take on Google for the title of #1. We believe everyone needs to be paying them more attention.
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
With the advent of ChatGPT, and the many new things Microsoft is rolling out, it can be hard to be an expert here.
It’s likely you or your agency aren’t trying to be. Sure, you can import your structure from Google Ads, but we’ll tell you right now—it won’t work. While they’re both search engines, they both operate differently and hit different audiences. If you set it and forget it with your Google Ads structure, you’re likely losing money. But that’s where we come in.
We give Microsoft the attention it deserves.
It’s a common mistake to neglect everything other than Google. But with the right kind of focus, you can make Microsoft Ads print money for you just like Google Ads does (or should). We’re experts in digital marketing, but first and foremost, we’re experts in marketing on search engines. So let us take your Microsoft Ads account to the next level.
PPC
Kyle O'Neill
PPC Account Lead
PPC
Shaina Abramson
Senior PPC Account Lead
PPC
Austen Wiley
PPC Manager
PPC
Frank Field
Senior PPC Account Lead
PPC
Kaylee Price
Paid Social Manager
PPC
John Vickery
PPC Account Lead
PPC
Marderius Appleberry
PPC Account Lead
PPC
Brian Franzoni
PPC Account Lead
PPC
Lana Strejcek
PPC Account Lead
PPC
Kerry Ballard
Senior PPC Account Lead
We deliver results, not empty promises.
Our clients vouch for us. We're proud of the work we do, and we're even more proud of the relationships we've built along the way. Our company is awesome because our clients are awesome and we've got the proof to back it up.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer
FAQs
- Manage all channels in Microsoft Ads to hit your business and platform KPIs - We are always proactively working towards clients goals and scaling their business, not just with what we see in the platform, but outside of it too.
- Consistently optimizes your account - You can always operate on a set it and forget it basis, but likely, it won’t work long-term for your account. You need an agency that’s always optimizing to hit that next ROAS/CPA target or scale your account profitably.
- Sets up a full-funnel Microsoft Ads strategy - We go further than just trying to hit your KPIs, we want to ensure we’re strategizing to not only drive in conversions, but build awareness and keep market share from competitors.
- Search Text ads - keyword-driven ads that appear on the SERP based on users' query. Keyword research is essential for making sure that you are targeting the right users, as well as making sure your ad copy is speaking to the right audience.
- Shopping ads - ads created from your product data. This can be especially difficult without feed management to ensure your titles & product data are optimized for success.
- Without the experience, it’s so hard to know when to make a change, when to shift strategy and what other successful accounts are doing.
- There’s a lot of KPIs that you need to know before you can make a change - return on ad spend (ROAS) or cost per acquisition (CPA) is just one piece of the puzzle.
- It’s a completely different platform than the google ads which can get confusing to manage. You can’t just import your Google structure and expect it to perform in Bing, as they are two different platforms.
Your success story starts here.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀