With 10+ years of scaling brands with future-proof strategies on Microsoft Ads, we've refined our process down to a science. We don't just optimize your campaigns, we leave no stone unturned to completely transform your company.
We want to deeply understand the ins and outs of your business. We want to know what your goals are. We want to know who your ideal customer is, and what your competitive landscape looks like. We want to know your past obstacles. All of this information will paint us the big picture, and help us to build strategies that truly work for you and your business.
The setup of your marketing efforts is the foundation that everything will be built upon. With the help of our in-house software, DataPulse, we take all of your channels and unite them under one roof. Our account build process combines the strengths of large agency best practices and in-house expertise to deliver an incredible Microsoft Ads campaign right from the start.
We're not just a Microsoft Ads agency; we're an extension of your marketing team. We see ourselves as partners, and we'll work with you in a highly collaborative way that feels like we're in-house. With regular strategy calls, metrics reports, research documents, and of course DataPulse, everything regarding your marketing efforts will be the clearest they've ever been.
Our approach to Microsoft Ads is a never-ending optimization process. It's not enough to just set it and forget it, as so many agencies do in this day and age. We will be constantly monitoring the ebb and flow of your market, so that you will always be set up for success. We work tirelessly to uncover new opportunities for growth, and we strive to drive profit, not just clicks.
Through extensive data analysis, our team efficiently optimizes campaigns to hit your target spend and ROAS goals. Unlike most Microsoft Ads agencies, we’ve created our own reporting platform that will allow you to see how your performance is trending. We’ll work with you to setup monthly goals to ensure we’re meeting long term KPIs.
Many Microsoft Ads agencies operate on a "set it and forget it" model. We’re quite the opposite. We monitor your accounts daily, are in touch with you weekly, and are consistently pushing your business forward. We aim to provide a best-in-class service and operate as an extension of your marketing team.
With Crossrope, we had to deal with extremely high CPC’s (very competitive market) and differentiate ourselves as not just a jump rope, but a high-end jump rope experience complete with a fitness app and community involvement. We tailored specific messaging to what makes Crossrope unique, launched video ads on YouTube, and maximized the exposure of shopping ads by optimizing the feed. When COVID hit, we were more than ready to capture the massive increase in demand.
Increase in overall PPC clicks
Increase in conversions
Increase in search clicks
You see everything we see in real time via our proprietary reporting platform, DataPulse. See organic traffic projections, all your keyword rankings, your personal team with their contact info, and more.
We live and breathe search marketing every single day and are on top of every trend. Microsoft Ads can be managed in-house and can be successful, but are you truly maximizing what you could be doing? We see that significant dollars are being left on the table in most accounts we take over. We operate as an extension of your marketing team; you get access to a team of Google Ads experts for less than the cost of one in-house employee with half the experience.
We manage Microsoft Ads top to bottom. When we gain access to your account, we completely rebuild it to our best practices so it can function alongside some of our proprietary scripts & reporting tools. Once the new account is launched (typically 2-3 week turnaround), we begin daily/weekly/monthly optimizations. We're in constant contact as we work with your team to move your business forward and scale the account(s).
Our baseline is 12% ad spend with a $1,000 minimum, whichever is greater. With clients who have monthly budgets of $100k+, the percentage of ad spend decreases as you hit new "tiers" of spend. In summary, we grow when you grow!
Yes, we do! For businesses with a monthly ad spend under $3,000/mo, we offer a small business paid search product for $400/mo. We’ll build your account on Google Ads and you’ll also get the same great service and reporting offered on our higher tier packages. At this time, we do not offer small business PPC on Microsoft Ads.
Every client starts with a month-to-month agreement with a 30-day opt out. We don't want you to stay with us because you're contractually obligated to, we want you to stay with us because you want to! The average paid search client remains with Digital Position for 3.5 years (yup), so we're not worried about locking our clients into a long-term deal. In other words, we retain our clients with top-notch service and growth, not lengthy contracts.
We didn't like any of the "stock" reporting solutions out there, so we built our own! We use a proprietary software called DataPulse, built from the ground up by our team. You will be able to log into it to see your metrics in real-time. We then typically send a monthly PPC report with an analysis of the metrics, summary of projects completed the previous month, and the projects for the upcoming month. Then we hop on a monthly call to go through it and prioritize. Custom reporting options and a more frequent cadence of calls is absolutely an option.
Ready to talk about your paid search strategy through Microsoft Ads?Get your custom proposal