Digital Pulse (Digital Marketing Industry Insights) – November 2024
PPC Management Agency in Raleigh, NC
Maximizing PPC Growth for Raleigh Businesses Since 2014
PPC is at the heart of what we do—it’s where our journey started. When done right, it can transform a business, driving a significant portion of your revenue and bringing in new, ready-to-buy customers fast. That's why you need a Raleigh PPC management agency with real expertise to make it happen.
We know you're here because:
Almost every business we speak with is struggling with at least one (and they shouldn't be). It's our initial focus to quickly correct it.
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
The best in the business.
The advantage of working with a Raleigh PPC agency is the power of a dedicated team that brings fresh perspectives and deep expertise. Managing PPC internally can drain your resources and stretch your team thin, while an agency can streamline the process and produce results faster. Clients are often blown away when they see us do in 2 hours what previously took them days. With our PPC management services, you’ll save time and maximize your revenue, all with the peace of mind that we’re getting the best results for your business.
PPC
Shaina Abramson
Senior PPC Account Lead
PPC
Brian Franzoni
PPC Account Lead
PPC
John Vickery
PPC Account Lead
PPC
Anne Turner
PPC Support Supervisor
PPC
Sandra Zupanski
PPC Account Lead
PPC
Kaylee Price
Paid Social Manager
PPC
Austen Wiley
PPC Manager
PPC
Lana Strejcek
PPC Support
PPC
Odessa Slauson
PPC Support
PPC
Frank Field
Senior PPC Account Lead
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle - the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
We've got you covered across the board.
Paid Search
Paid search marketing started it all—it’s been our bread and butter service since 2014. We’re partnered with both Google and Microsoft so that you can rise through the SERPs on every platform. Rest easy knowing that you’re driving as much revenue to your business as possible.
Paid Social
As a versatile paid social agency, we’ve partnered with both Meta Ads and TikTok Ads so you have full coverage along all social channels. Learn more about the broad range of services we can provide on the social front—we’re ready when you are.
Shopping Ads
Transform browsers into buyers. With Google Shopping Ads management, your products are presented front and center, right when users are looking to purchase.
Display Ads
Visuals can speak louder than words. Google Display Ads elevate your brand presence across the web, capturing audiences with compelling visuals. From browsing to buying, we have you covered.
Video Ads
At the end of the day, storytelling sells. With Google Video Ads, you can immerse viewers in your brand's narrative and inspire action right then and there.
Meet
We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
PPC Management FAQs
Well, managing your own Google Ads accounts can be quite time-consuming and even daunting. Imagine updating it daily, tricky right? That's where we come in! We'll take care of getting your ads in front of the right folks while you concentrate on other aspects of your business.
With us, you get a friendly and flexible contract—deals are month-to-month, so there are no long-term obligations. We're very confident in our value, and we operate on a simple philosophy: Quality services never need to lock clients in. We just aim to serve you better each time!
We like to keep you in the loop. To do that, we provide monthly strategy calls, comprehensive monthly reports, and throw in access to our proprietary software, DataPulse. With it, clients can view and understand their metrics in real time—super convenient!
We've got you covered across various marketing platforms—Google Ads, Microsoft Ads, Amazon Ads, Facebook, Instagram, TikTok, Pinterest—the works! We're also a dab-hand at creating ads for these platforms, particularly if you're keen on advertising on Instagram or TikTok!
As a digital marketing agency, we effortlessly navigate both search and social landscapes. Whether it's PPC, SEO or social media marketing, we handcraft the strategy to ensure that it seamlessly aligns with your specific business goals.
Our pricing is like our services—custom-built! Just as we aim to provide you a marketing strategy that matches your needs, we make sure our pricing model follows suit. To give you the best possible service, we work on MER models to understand your business comprehensively.
PPC (Pay-Per-Click) advertising works essentially like an auction. Businesses bid on keywords, and if your bid wins, your ad appears at the top of search results, meaning more visibility. You only have to pay when someone actually clicks your ad, hence the name!
Determining your PPC budget starts with identifying your objectives and how quickly you want to achieve them. A higher budget might speed things up, but you want to make sure it's sustainable. We can help you strike the right balance based on your business model and objectives.
With PPC advertising, you can start seeing results pretty much as soon as your ad goes live! However, do give it some time for the results to mature and become statistically significant. And here's the beauty part, using DataPulse, you can view your metrics in real-time.
Think of PPC and SEO as two sides of the same coin: visibility. While PPC can deliver instant visibility and specific targeting, SEO involves a long-term strategy to increase your organic ranking on search engines. They work best when mastered together—and that's where we come in!
How you do one thing is how you do everything.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀