Display Campaigns Are Useless in 2024
PPC Management Agency in Charlotte, NC
Creating explosive PPC growth in Charlotte, North Carolina since 2014.
PPC is where it all began for us. It can make or break a business, and when it's done right, it can be completely life-changing. It will often be driving the majority of your revenue, and it's the fast track to brand-new visitors that are ready to buy your product or service. You need a PPC management agency who knows what they're doing.
We know you're here because:
You can't scale your business.
You're not hitting your KPI goals.
Communication with your current agency sucks.
You're lacking strategy or direction.Almost every business we speak with is struggling with at least one (and they shouldn't be). It's our initial focus to quickly correct it.
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
Why choose Digital Position for your PPC management services?
Tailored to you, every time.
PPC is home to us, and our bottom line is always the same: increasing your revenue. You can’t do that with cookie-cutter strategies. We’ll look at your accounts, analyze, and test until we find your winning formula. You can’t create real growth overnight, but when it hits, it’s worth every second of effort. You won’t even recognize your accounts when we’re done with them.
We’ve helped businesses just like yours.
Our strategies are make-to-order every time, but knowing the marketing is still always a huge advantage. We’ve been in the game long enough to know just how to approach your PPC management, and we’re ready to take your accounts to the next level.
We see the forest.
We operate on MER models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, SEO and paid social efforts are seamlessly working together.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
The best in the business.
Simply put, agencies are effective because it’s almost always ideal to have more eyes and collective experience on an account. It takes more time and effort for you to manage it in-house than an agency who focuses on these channels exclusively. Our clients have been shocked when what used to take them 10 hours, takes us 2. Time is money, as they say. With our PPC management services, we’ll give you peace of mind knowing that through us, you’re driving as much revenue to your business as possible.
PPC
Kyle O'Neill
PPC Account Lead
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Odessa Slauson
PPC Support
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Brian Franzoni
PPC Account Lead
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John Vickery
PPC Account Lead
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Shaina Abramson
Senior PPC Account Lead
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Lana Strejcek
PPC Support
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Sandra Zupanski
PPC Account Lead
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Kerry Ballard
Senior PPC Account Lead
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Frank Field
Senior PPC Account Lead
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Anne Turner
PPC Support Supervisor
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle - the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
We've got you covered across the board.
We’re experts in all varieties of paid search and paid social channels and we're partners with Google, Microsoft, Meta, TikTok—you name it. You can rest assured that you’ll have full coverage across all platforms.
Paid Search
Paid search marketing started it all—it’s been our bread and butter service since 2014. We’re partnered with both Google and Microsoft so that you can rise through the SERPs on every platform. Rest easy knowing that you’re driving as much revenue to your business as possible.
Paid Social
As a versatile paid social agency, we’ve partnered with both Meta Ads and TikTok Ads so you have full coverage along all social channels. Learn more about the broad range of services we can provide on the social front—we’re ready when you are.
Shopping Ads
Transform browsers into buyers. With Google Shopping Ads management, your products are presented front and center, right when users are looking to purchase.
Display Ads
Visuals can speak louder than words. Google Display Ads elevate your brand presence across the web, capturing audiences with compelling visuals. From browsing to buying, we have you covered.
Video Ads
At the end of the day, storytelling sells. With Google Video Ads, you can immerse viewers in your brand's narrative and inspire action right then and there.
Meet![Image]()
We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
PPC Management FAQs
Managing your PPC ads daily can be complex and time-consuming. As your PPC agency, we take the reins, ensuring your ads reach the right audience. It means you can focus on business growth.
At Digital Position, we believe in flexibility. So, we provide month-to-month contracts without tying you down with long-term obligations. We aim to consistently prove our value.
With us, you get monthly reports, strategy calls and a dedicated Slack channel for effective communication. Plus, with our proprietary software, DataPulse, you can view all your metrics in real-time.
We operate on a multitude of channels including Google Ads, Microsoft Ads, Amazon Ads, Facebook, Instagram, TikTok, and Pinterest. We'll tailor our strategies to meet your individual business needs.
While we excel in both, our strategies are always custom-built. Whether it's search ads on Google or social ads on Instagram, we'll create a plan that perfectly caters to your brand's goals.
We pride ourselves on offering fair, competitive pricing. We'll discuss this with you directly to ensure we provide a plan that meets your budget and delivers satisfying results.
PPC, or pay-per-click advertising, is a model of digital marketing where advertisers pay a fee each time one of their ads is clicked. It's essentially a way of buying visits to your site to complement any organic visits you're acquiring naturally.
The budget for your PPC advertising depends on various factors like your business goals, industry, competition and desired ROI. We can help you set a realistic budget that aligns with your business objectives.
The speed of seeing results can vary, but you'll often start to see impressions and clicks almost immediately after your ads go live. However, it may take a bit longer to see significant increases in revenue and ROI.
While both are key strategies for improving online visibility, they work differently. PPC is a paid strategy where you pay for each click on your ads. SEO, on the other hand, is an organic strategy focused on improving your website's natural rankings on search engines.
How you do one thing is how you do everything.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀