Learn Pay-Per-Click (PPC) Advertising | Digital Position™

Bio

Skills

Fun Facts

Categories:

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s...

Steve Cozzolongo|October 29, 2025

CMOCreativeIndustry InsightsPPC

The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?

If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in...

John Vickery|October 27, 2025

NewsPPCSEO

Google Shopping Just Opened Subscriptions for Physical Goods

Google just made a major move that’s going to change how a lot of brands think about Shopping ads. Subscriptions are now officially allowed in...

John Vickery|September 24, 2025

NewsPPC

Google Is Loosening the Reins in Performance Max… Again

Google just rolled out a new setting inside Performance Max campaigns called “Smart Bidding Exploration.” This toggle changes how your ROAS targets behave, and it’s...

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

John Vickery|October 7, 2024

PPC

Display Campaigns Are Useless

Remember those annoying banner ads that pop up while you’re browsing the web? Well, you’re not alone in thinking they’re frustrating. In fact, iOS 18...

John Vickery|October 5, 2024

CreativeNewsPPC

Google Ads Makes Big Changes To First Position Ads

Google has broadened the scope of its First Position ads on YouTube, a placement that ensures your ad is the first thing viewers see when...

Kaylee Price|October 4, 2024

PPC

Meta’s Election Blackout Could Impact Your Ads—Here’s How to Prepare

If you’re running Facebook ads in Q4, it’s important to know about Meta’s election advertising blackout happening this year from October 29th to November 5th....

Kaylee Price|October 3, 2024

CreativePPC

Creative Spotlight – October 2024

In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix...

John Vickery|October 2, 2024

NewsPPC

Google Introduces Confidential Matching

Google is introducing confidential matching, a game-changing tool that enhances data privacy for advertisers leveraging first-party data. It’s built to protect sensitive customer information while...

Grant McKinstrie|October 1, 2024

AmazonIndustry InsightsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – October 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. October is here, and we have another Digital Marketing Industry...

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25

Learn Pay-Per-Click (PPC) Advertising

Ready to get your marketing on track?

You need someone in your corner willing to track, strategize, and, not just manage, but absolutely conquer your marketing. Luckily for you, that’s what we do best.
We’re ready when you are.

Recent Posts

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?

Google Shopping Just Opened Subscriptions for Physical Goods