Learn Pay-Per-Click (PPC) Advertising | Digital Position™

Bio

Skills

Fun Facts

Categories:

A CMO’s Guide to the 4 E-commerce Product Types

Teams debate Meta vs Google. They argue about creatives, bids, and attribution models. Meanwhile, the real variable shaping performance never gets named: What kind of...

Steve Cozzolongo|February 10, 2026

Industry InsightsPPCSEO

Get Your Shopify Store on ChatGPT ASAP

ChatGPT users can buy from Shopify stores right from their chat as of January 2026, in case you missed the announcement. That means a customer...

Steve Cozzolongo|February 9, 2026

CMOIndustry InsightsPPCSEO

How Internal Teams Can Market Like an Agency in E-Commenrce

The biggest difference between the marketing results professional agencies achieve and the performance an average internal team can pull off has little to do with...

Steve Cozzolongo|February 5, 2026

CMOIndustry InsightsPPC

How AI Made ROAS Useless and MER Important in 2026

ChatGPT giving users the ability to research and buy products without ever leaving the chat created a new, powerful sales channel for many Shopify stores....

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

John Vickery|February 18, 2025

NewsPPC

Google Ads Just Created Codeless Conversion Tracking

Tracking lead form submissions in Google Ads has always been a bit of a headache—especially if you don’t have a dev team on standby. But...

John Vickery|February 13, 2025

AmazonCreativeNewsPPCSEO

Digital Position’s Digital Marketing Trends For 2025

TLDR: Big changes are coming to digital marketing in 2025, and if you want to stay competitive, you’ll need to keep up. From Google’s rising...

John Vickery|February 11, 2025

CreativePPC

Top 5 Paid Social Predictions For 2025

TLDR: Our team has been analyzing trends across hundreds of accounts, and here’s what’s coming in 2025: The social advertising landscape isn’t just changing –...

John Vickery|February 8, 2025

NewsPPC

Google Ads Updates Landing Page Quality Score System: What It Means For You

Google’s been talking a lot about “user navigation” lately, and it’s no passing comment. They’re doubling down on ad experiences that genuinely help people—not lead...

Grant McKinstrie|February 7, 2025

AmazonCreativeIndustry InsightsNewsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – January 2025

Welcome to the first DigitalPulse of 2025! We’ve cut through the noise to bring you what actually mattered in January from the digital marketing world. No jargon, no fluff,...

John Vickery|February 6, 2025

NewsPPC

Google Introduces Placement Exclusions for Performance Max Campaigns

Performance Max has been one of the most frustrating campaign types for advertisers since its launch. It’s packed with automation, but until now, you had...

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27

Learn Pay-Per-Click (PPC) Advertising

Ready to get your marketing on track?

You need someone in your corner willing to track, strategize, and, not just manage, but absolutely conquer your marketing. Luckily for you, that’s what we do best.
We’re ready when you are.

Recent Posts