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Recent Posts

Steve CozzolongoSteve Cozzolongo|November 24, 2025
CMOPPC

Why does my Google Ads and Meta Ads data not match Shopify?

Sorry to be the bearer of bad news, but your ad tracking data is lying to you. It’s not accurate, and you shouldn’t trust it....

Steve CozzolongoSteve Cozzolongo|November 11, 2025
CMOCreativeIndustry InsightsPPCSEO

Why Are my Facebook and Instagram Ads Not Working?

One of the best “secrets” to creating ads that beat your ROAS goals, is not starting with ads at all. Start with Organic content that is...

Dooney & Bourke comparison of UGC videos
Steve CozzolongoSteve Cozzolongo|October 30, 2025
CMOCreativePPCSEO

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s...

Steve CozzolongoSteve Cozzolongo|October 29, 2025
CMOCreativeIndustry InsightsPPC

The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?

If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in...

✉️ Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

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John VickeryJohn Vickery|June 13, 2025
Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John VickeryJohn Vickery|June 3, 2025
PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

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John VickeryJohn Vickery|January 31, 2025
NewsPPC

Google Ads Launches Search Max Campaign Type

Google is rolling out Search Max, a new campaign type that blends Broad Match, Performance Max , and Dynamic Search Ads into one fully automated...

Elliot TousleyElliot Tousley|January 28, 2025
CreativeNewsPPCSEO

How This AI Video Workflow Saves Me HOURS Everyday

We all know content is supposed to be king, right? But man, it’s getting harder and harder to actually rule that kingdom. Lots of businesses...

Steve CozzolongoSteve Cozzolongo|January 27, 2025
Industry InsightsNewsPPC

AppLovin’s E-Commerce Pilot Product, The Exhaustive Guide

AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it...

Daniel LaganDaniel Lagan|January 22, 2025
NewsPPCSEO

Shopify Removes Native Support for Google Analytics (UA) & FB tracking – Migration Guide

Shopify recently began sending out warnings of an upcoming forced migration that is affecting many stores.  Once upon a time, installing Google Analytics & Facebook...

Steve CozzolongoSteve Cozzolongo|January 16, 2025
Industry InsightsNewsPPC

AppLovin for E-Commerce, is this the new Meta?

AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this...

Austen WileyAusten Wiley|January 15, 2025
CreativeFeed ManagementIndustry InsightsNewsPPC

 Digital Position’s Top 5 PPC Predictions For 2025

TLDR:  Big changes are coming to paid advertising in 2025, and if you don’t want to fall behind, it’s time to pay attention to the...

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