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Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

If you want holiday ecommerce marketing examples of what not to do, just scroll your Facebook feed. Most of the ads look the same. There’s...

Steve Cozzolongo|October 29, 2025

CMOCreativeIndustry InsightsPPC

The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?

If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in...

John Vickery|October 27, 2025

NewsPPCSEO

Google Shopping Just Opened Subscriptions for Physical Goods

Google just made a major move that’s going to change how a lot of brands think about Shopping ads. Subscriptions are now officially allowed in...

John Vickery|September 24, 2025

NewsPPC

Google Is Loosening the Reins in Performance Max… Again

Google just rolled out a new setting inside Performance Max campaigns called “Smart Bidding Exploration.” This toggle changes how your ROAS targets behave, and it’s...

Featured

John Vickery|June 13, 2025

Feed ManagementNewsPPC

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

John Vickery|June 3, 2025

PPC

Meta Ads Advantage+ Enhancements: A Complete Guide

Meta Ads Advantage+ is one of those tools that can seriously level up your ad campaigns on Facebook and Instagram. With a bunch of features...

Elliot Tousley|January 27, 2025

Industry InsightsNewsPPC

AppLovin’s E-Commerce Pilot Product, The Exhaustive Guide

AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it...

Daniel Lagan|January 22, 2025

NewsPPCSEO

Shopify Removes Native Support for Google Analytics (UA) & FB tracking – Migration Guide

Shopify recently began sending out warnings of an upcoming forced migration that is affecting many stores. Once upon a time, installing Google Analytics & Facebook...

Elliot Tousley|January 16, 2025

Industry InsightsNewsPPC

AppLovin for E-Commerce, is this the new Meta?

AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this...

Austen Wiley|January 15, 2025

CreativeFeed ManagementIndustry InsightsNewsPPC

Digital Position’s Top 5 PPC Predictions For 2025

TLDR: Big changes are coming to paid advertising in 2025, and if you don’t want to fall behind, it’s time to pay attention to the...

John Vickery|January 10, 2025

PPC

Google Tests Double Ad Placements

Google is testing a new feature that lets a single advertiser have two ads appear on the same search results page. While this might seem...

John Vickery|January 9, 2025

NewsPPC

Google Ads Is Automatically Switching You To Broad Match

Heads up! Google Ads has made a change that could impact your campaigns. When you switch to smart-bidding strategies, your exact and phrase match keywords...

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Recent Posts

Why the Best Ads Don’t Look Like Ads: A Content-First Marketing Strategy for 2025

The Best Way to Grow Your Brand Online in 2025: Why Content-First Marketing Beats Channel-First Marketing?

Google Shopping Just Opened Subscriptions for Physical Goods